Alan Rae - Business Communicator

Alan Rae - Business Communicator

Chairman, Free Spirits Ltd

Lewes/United Kingdom

Summary

Business Communication

Hi - I'm Alan Rae. I run a consultancy business which focuses on helping companies grow based on research (and our own experience) into the common barriers that need to be overcome.

I develop training materials and case studies for small businesses and those who want to reach them. Customers include HP, PCWorld and O2, government departments like the DTI and the Welsh assembly government and Business Schools such as Brunel, Southampton and RHUL. I've even worked with Virgin Atlantic and BNI. Most work is about communication - marketing, motivation and about building the processes that give customers a great experience and build your brand,.Some of it goes into books like this one Social Media for Real Businesses

It's based on our own experiences of running internet businesses (see below) and a long running research collaboration with several business schools to establish how the most successful small businesses actually do promote themselves.

You can read some of the book online by following this link or in the unlikely event that you just want to buy it because you're convinced already that I know what I'm talking about you can just use this one. .

 

 

 

If you need more help in this area have a look at my howtodobusiness.com site.

I live on a plant nursery in Sussex where I put my business ideas into practice in an internet business run with my wife called Free Spirits Ltd. We sell plants, organic vegetables and products for serious gardeners such as predators for plant pests (nematodes, ladybird larvae etc), devices to test soil and weather conditions and propagation and soil conditioning materials such as the beneficial fungi, mycorrhiza. The gardeners products are available via www.TheIntelligentGarden.com.

I do various projects for larger organisations which involve a research phase, a workbook production phase and a phase where we tell the world about it. A recent consultancy project came about because of the crossover between my best practice work and our nursery and I was appointed Horticultural Workforce Champion. I talked to growers, found case studies of good practice, write them up and use social media and face to face networking to tell the world all about it. You can see the results at www.growingjobs.org. I'm driven to understand how things work and spend my life looking for underlying patterns so that they can be put to work.

My D Phil was about how plants develop and I'm fascinated by evolution - of nature, business and society generally. I've been really fortunate to get paid to do things that interest me all along and for most of the time since 1981 I've been running businesses with my wife, Isobel.. We're now on our 4th business, the first two were IT related and specialised in technical applications like CAD and production control. The next one was concerned with IT and e-business training and grew out of a flagship IT training facility, the Executive Studio, that I built and ran for the Business Link in West London. There I mainly carried out research projects on how small companies used IT in business and developed a range of e-business training workshops. Here's a picture of the learning centre.

What I can do for you - sell you stuff to help you grow your garden - or your business - and entertain you. What you can do for me - buy stuff, help me build our business, take a holiday in our Turkish Villa, book the band or have interesting things to say. Now for the detail

Plants by post

In 2004 we got to the point where we thought we should move on from just talking about e-commerce and start doing it. So over the last 5 years we have developed several plant related businesses. The original one was www.plants4presents.co.uk which sells plants on line and also does a fair amount of work with PR agencies on specific promotions since we have the facilities to acquire, prep and despatch a wide range of plants. The rapid expansion of this business meant that six years ago we acquired Fletching Glasshouses.. However the packing station and propagation benches were ideal for our internet business and provided us with the expansion room we needed. You can see the nursery here.

Organic Gardening

Having the space to grow changes your thinking. So we have developed 3 additional, plant related businesses here. www.ladybirdplantcare.co.uk we acquired from one of our suppliers. It sells biological predators for garden and glasshouse pests - ladybird larvae for aphids, nematodes for slugs and leatherjackets etc etc. www.fletchingglasshouses.co.uk which uses the rest of the glass to grow organic vegetables to supply the local market of farm shops, box schemes and farmers markets - I do two to three of these a month. We got our Soil Association certification in 2008. 

I talk to a lot of people at the Farmers Markets and have really noticed the growth in the grow your own movement. However I know that a lot of gardeners would benefit from a more focused - not to say scientific approach to producing healthy crops. So I've created a site which provides the know-how they need and supplies them with a range of products to help them. Things like pH meters, soil testing kits, weather stations, thermometers, gardeners microscopes for identifying pests etc.

However as organic growers, we know that the best way forward is to keep the soil well conditioned so we're selling things like beneficial fungi (mycorrhiza) and some tools to help propagation and cuttings. All the details about how to use these are on the site and you can buy the products there or via our Intelligent Garden store on Amazon.co.uk

It's truly a family business since as well as Isobel and me it employs our daughter Emily, my sister and 5 other people plus a few local students at peak times (we've just had 3 lads helping us pack for the Christmas rush)

Small Business Research

One of the nice things is that all this sits alongside my consultancy work which these days seems to come when a couple of strands of my past coincide. This Autumn I've been teaching on an e-commerce MSc at Southampton University and carrying out a research project with Royal Holloway and Kingston Universities on how SMEs in the supply chain use social media to promote themselves. However the most interesting opportunity has come from the intersection of this type of good practice work with our experiences of being organic growers. I have been appointed as Regional Horticultural Workforce Champion - a project which involves me talking to Growers about their workforce issues so as to find half a dozen case studies of good practice, and then create a workbook and some downloadable materials - just like the work we used to do in the Executive Studio.

Online Marketing

I still run workshops in online marketing and have several products you might find interesting. I don't do much marketing implementation for other people because, as a creator, I have too much bandwidth used up on my own projects. However I'm always happy to help you develop your own strategy using our "Punch above your Weight" Methodology - or help you research your market. (I'm an associate of the MRS and a Chartered Fellow of the Chartered Institute of Marketing) In essence I'll help you develop your story - discuss with you when and where to promote it and show you how you can use online and offline networking to build the incoming leads and advocates that you need. The original method helps you develop your story, deconstruct it into keywords, test them using google Adwords and then use them to optimise your site and to tag blogs, you-tube videos and other social media to drive traffic to a site which can capture people's details in exchange for some useful information so you can manage you interaction with these new contacts and give them stuff that they want, quickly and easily. As part of a research project that we carried out with Ivan Misner of BNI, we established that most small business owners spend 12-15 hours a week promoting themselves. We also established that the same rules of engagement work on line as in the face to face world. So we changed the emphasis of Punch above your Weight to follow the sequence.

  • What's your story?
  • How do you tell it online?
  • What's the right balance of face to face networking and on-line activity for you.
  • If you're interested this more detail at www.punchaboveyourweight.com

    Brain Map®

    Your story is what connects you emotionally with your customer - so you need to be able to understand how their thinking style, values and needs fits with your own. We sell a range of tools developed by Brain Technologies Inc to help you understand yourself better - and by extension the other people that you work with as a leader or a supplier. The Brain Map® helps you understand better how you look at the world. It's a simple yet powerful model that allows you to assess your own balance between action and thinking, between results and relationships and between detail and the big picture. This inexpensive paper based self-assessment tool helps you understand which of the four quadrants, visionary, control, pursue or relate you primarily work from and will give you guidance about how you appear and what language to use with people from different positions. We use it in our own Marketing work and have in the past used it with equal success in leadership applications. We have the right to distribute these products in the UK so if you are interested in using them in your own coaching practice please contact me.

    Musician

    When I'm not working I enjoy cycling and windsurfing and I'm a semi-pro musician (as in I get the occasional paid gig). I play guitar and keyboards and have a singing voice which is charitably described as "gravelly". Here are a couple of pics of me in action - at the MAD club Xmas party, in Haywards Heath and in Kathmandu playing with Blues Business at the Himalayan Blues festival. You can find out more at www.HeavenlyBlues.com I'm not interested in taking part in other people's get rich quick schemes - I have too many get rich slowly schemes of my own ;). I'm generally quite genial, interested in social evolution and can get quite wound up about institutionalised greed and stupidity - of which there is always plenty about. If you're interested in plants or business development I'm sure we could have an interesting conversation. My thoughts get posted at howtodobusiness.com blog which you can access here - or use the blidget below. And if you're interested in a holiday in Turkey - check out the villa website. Err - that's it. Unless of course you're gagging to read the blog in which case it's here
    Company Doctor, Online Marketing, Business Research, Market Research, Punch above your weight, Business Evolution, Intelligent Garden, Organic Produce, Fletching Glasshouses, Science, Horticulture workforce champion, Patterns, story telling, presenting information Sussex, Turkey, Glasshouses, Piano, Guitar, Blues, Jazz, Rock, Folk, BrainMap, Graves Spiral, living in harmony, BlackStar

Connect

Connect

Phone: +44 (0)845 094 0407
Mobile: +44 (0)7958 200112
Twitter: @alanrae
Facebook: Profile
Skype: alan-rae
Google+: Profile
Website URL: http://communicationinbusiness.co.uk
Blog URL: http://blog.howtodobusiness.com
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Experience
Testimonials

Rupert Honywood

"I have had the pleasure of knowing Alan for three years and over the last 12 months we have developed a particularly close relationship. He has developed quite a bit of video based eContent with Personal Development Bureau, chaired meetings and helped to validate plans. Alan is someone I regard of high integrity and also both very commercially aware with lots of practical business experience and very much an out of the box thinker. He also has a "can do attitude" and is immensely supportive. I would highly recommend Alan to anyone that chooses to commission him, knowing that whatever he does "is exactly what he says on the tin""

Mike Morrison

"Alan was running the Executive Studio in West London when I was a Business Link Adviser. Alan has the ability to take potentially complex ideas, concepts and processes and making them understood and usable by any business person. A true adopter of relevant technology for improving business. Highly Recommended."

Judy Rees

"Some conversations make you think: some make you smile; some make you act. A conversation with Alan is likely to do all three. Alan and I met up to talk marketing for my new business. Although I often help my clients to define a clear target market for their services, I was having a "cobblers children" moment and struggling to do the same for myself. Alan's imagination, patience and knowledge helped to narrow down the field and reduce the difficulty to a manageable size. And we had fun, too!"

Mark McCulloch Success Coach

"Hi I was just surfing around Ecademy and I remembered it had been a while since I checked out the profile of the people on my contact list so I had decided to take a look and when I see your profile I just felt compelled to leave this comment / testimonial. It is and always has been a pleasure to have you in my contact network here on ecademy and just to let you know I am almost 10 years now full time working from home on the internet so if there is ever any advice or anything that you need just let me know. Mark McCulloch Enlightened Entrepreneur, Internet Marketer and Success Coach http://www.CoachOfSuccess.com"

Andrew Wilcox

"Thank you Alan for a delightful day yesterday. I had some expectations as to where the ConferenceREACTION story and online marketing day would go yesterday. By the end of the day I knew they had been exceeded. I will let other attendees speak for themselves. Alan coached us through understanding our style of doing business and that of our potential clients. He helped us to write the story for our clients. He proposed a process for us to deliver that message. GREAT VALUE. We just have to do it now!"

Muchina Thuo

"A researcher who critically analysis and synthesis yesterday, to see tomorrow. Thanks Rae."

Lucas Wyrsch

"I'm very happy and proud that Alan is part of my network in Ecademy. We're both BlackStars and share several clubs and groups where we exchange ideas, thoughts, knwoledge and wirsdom! Alan is a proactive, experienced, open, random and supportive networking guru who under promises and over delivers and who is always ready to advice and help you to find a solution of your business problems. He is a great entrepreneur who shares ideas, thoughts, methodologies, knowledge and wisdom with all of us and provides us with practical business advice He turns knowledge into wisdom by researching, structuring and presenting it. So it can be put to work. Alan has a Doctorate in Biochemistry. He applies that original scientific training to solving business problems. Alan is a great inspiration and a true friend you should have in your network! I recommend Alan to all my colleagues, peers and friends! I wish him a wonderful, lucky and successful future! All the best and kind regards Lucas Swiss Business Club"

Simon Stepsys

"Hi Alan. I am so glad you are part of my network here in Ecademy. I am very much pleased to have you as one of my friends. We can share ideas and knowledge with our common interest. I've been making money online for over 12 years working full time and I would like to share my Free Course entitled "7 Steps to 7 Figures". It's for free. Check it out here Regards, Simon Stepsys Internet Training Coach www.SimonStepsysCoaching.com"

Mark McCulloch Success Coach

"Hiya Alan I was just browsing around Ecademy and decided to look at my contacts where I noticed yourself once again and I thought I would come over and check out your profile. Great profile you have here and a pleasure to be connected with you. Regards Mark McCulloch http://www.MarkMcCulloch.com"

Jean Liggett

"Not only is Alan a great 'OUthinker', but he is also an excellent listener. He gave me the space to share some challenging issues I have with my work, indeed, things I just did not want to share as I felt embarrassed. He helped me take all of the drama out of it, and worked with me to create a step by step process for resolving the situation. He also gave me a new perspective on the situation, and as a result, I realised i was not alone with this type of a situation. I am going to Alan's seminar which is scheduled for 4th September, but is likely to take place on 11th September. Watch this space for another testimony. "

Ismael Kaaya

"Hi! It is an honor to be connected with you on Ecademy. I look forward to our networks being of mutual benefit to one another. Best Regards, Ishmael Samuel. www.tours2eastafrica.com. "

Mark McCulloch Success Coach

"Absolutely amazing to have connected with you here on ecademy. Your profile really does look very good and you seem to be very professional, please keep the hard work going always. Mark McCulloch http://www.CoachOfSuccess.com"

ANGEL MONTEROLA

"Alan is a very smart & very bubbly person. I learned a lot of things from him. Its good that I became part of his long list of friends.. Thanks for everything!! Always Keep Smiling my dear friend and Take good Care of yourself... Love, ANGEL :)"

Jean Liggett

"Alan Rae is totally brilliant! In the Black Star Boardroom March 2009 mediated by Thomas Power, we helped Alan Distinguish that what he brought was his 'thoughts' -- from this Alan came up with the 'OutThinker.' I went to his clinic in April on Business One Man Band. He generously gave us advice and showed us the findings of his research. Every time I speak to him at meetings he is gracious and always offers to help. If you have a big business problem/challenge, get Alan on board to 'OUtThink'. "

Maria del Pilar Diez Calderon

"Alan networks at the Ecademy events where we meet. Alan is a serious, honourable business man with a high gratifying, enjoyable way of performing music."

Antonio Farruggia-Bochnak

"Hi Alan, Its great to have you as an Ecademy contact - the diagrams on your profile are brilliant :) Please let me know if there is anything I can do for you especially re marketing using video streaming. All the best, Antonio Magico antonomagico.com "

Jeroen van Oostrom

"Alan is an excellent and professional networker, thanks for connecting! "

jacov gariani

"Alan, I sincerely think you are a valuable asset to any network! That's why I would like to invite you to join me on my website http://www.neverwrittenletter.com/tissa.htm . That is, if you haven't already of course . "

Zahir shamsery

"Greetings, Thank you for accepting me as your friend. Congratulation for having you in network. Please and stay in touch and let us prove our self dependable and trustworthy friend. Time will show us path. Kind regards, Zahir shamsery "

jan m. brandt

"Early signs indicate working with Alan Rae will be a pleasure. Jan M. Brandt"

Leyla Murr

"Thank you Alan for your kind response and helpful advice! Will be in touch soon! Best wishes Leyla www.leylamurr.com"

Cally Jones

"Hello Alan So nice to make your acquaintance and connect with you.....is summer really on its way ???? : ) Regards Carolyn Marketing-Leaders"

Dr. James Le Blanchard

"It is always great to associate with other professionals. Thanks for adding me to your contacts. I am delighted to be connected. We all work better as a team. If I or my associates can ever be of assistance, please do not hesitate to ask. Le Blanchard"

Antonio Pereira

"Good morning! Thank you for adding me to your network. Best regards; Antonio"

Evelin Avimar

"Greetings! Thanks so much for connecting! I look forward to networking with you on Ecademy! You are very open and friendly and has a positive energy that I really enjoy. I am happy to have him in my network and I am looking forward to getting to know him better. Pls, take a look at My biz profile Follow me on Twitter Regards, Evelin "

IOAN CLOTEA

"Dear Alan, It is my great honor to be a friend of yours.Thank you very much for your kind cooperation. Even we are so far away, but only at one click away, I'm sincerely glad to be connected. You have a good profile which promises big things in the future. I believe you are a person of the highest integrity and full of enthusiasm. I rated you "Good" because liked you impressive profile, but if you're so kind please look at mine and put a testimonial for me also if I deserve one. The life is too beautiful and short to stay alone and not take the benefit of human connections. The world is too large and with a lot of opportunities for everybody, but unfortunately only few people can see the hidden "diamonds" from the sand. You have developed a great network very enthusiastically & proactively. Keep up the good work. Looking into a log and both part benefit relation, and keep in touch. Best wishes for you and your family from Romania, Your true friend, Ioan Clotea "

Gina BLOCK

"As everybody knows: to understand a system, you have to go OUT of it Alan is the king of the game"

Gerner Petersen

" Dear Alan Thanks to join me to your contacts and share network, it's my pleasure to have you in my friends list. Feel free to contact me, if you think there is something I can do for you. :) Kind Regards Gerner"

Ziona Etzion

"Alan Your concept are clear and interesting... Well planned and laid out/ I am honored to connect with you...Sir Zee"

Henry Christensen

"Hi Alan, Thanks for joining my network here at Ecademy! Hope to exchange some good business information with you. Kindest Regards, Henry Denmark/Philippines F5M-Millionaires Club "

Lee Parent

"Rated Good. Enjoyed your music. Music must be the key to my soul or at least one of them. I thoroughly enjoyed your profile and you certainly have much to offer anyone who wants to learn the ins and outs of business. You obviously enjoy life, both on and off the job and it would be a great pleasure to get to know you much better. Lee"

Nouha Eljassim

"How wonderfull dear to have you in my network :) thank you so much for the request :) All The Best Nouha"

Jeong Choe

"Hi Alan, It is a great honor and pleasure for me to get connected with you via ecademy community. Hope we get a chance of helping each other with good cause sometime sooner than later. Sincerely, Jeong Choe"

Shabbir Hussain

"Alan is a great person to be connected to...........I am honored to be in his network all the best Danny "

Marek Sokolowski

"Hi Alan, It is a great pleasure to be in contact with you. I like your vision of activity, business and life Best wishes from Poland, Marek "

Cat Pratumtod

"Sawasdee Ka Thank you for connecting with me here on the Ecademy network. We currently market several projects here in Thailand. 1; A condo project with low capital cost, high ROI. 2; High quality serviced retirement homes. 3; High Tech Vehicle tracking systems.4; Exclusive high end sea view apartments. I look forward to networking with you in the future. Please contact me with any questions you may have about our services. I will be more than happy to hear from anyone who has an interest in relocating, retirement and investing here in Pattaya, Thailand Cat cat@condospattaya.com "

sapna arora

"Neither m intelligent nor have any up to date knowledge but i am very fortunate to have connected wd like u people. Thanks for sending me invitation. I want to come abroad desperately to get valued for my talent where i can get a wide exposer for my life. Thanks once again"

Nicholas Zhou

"Hi Alan, Thank you for the invitation. I rate you "good" in my contacts. Best regards, Nicholas Z"

Adiel Solomon

"Hi! It's nice to be connected with you! Regards, Adiel."

Ramesh Shankerlal

"Dear Alan Rae! Wish you a journey full of Success in 2009! I feel Glad and Honoured to be connected with you and thank you for being in my network. You are one of my valued contacts Please keep in touch. I look forward to network with you. Best Wishes Ramesh Shankerlal +91 9413063021 ramesh.shankerlal@gmail.com Ransae Exim http://ransae.webprosperity.com Join Now and explore your way to an Unlimited, monthly residual Income.....The fastest Growing Internet marketing Business. I recommend you join now to be on top of others. Launched 13 January 2009! "

Jennifer Bloom

"I'm pleased to count Alan as one of my contacts here on Ecademy. Changing Lives, Jennifer "

George Joseph

"Dear Alan, Today is a remarkable day, made possible by ecademy and YOU. YOU have helped me achieve the dream of networking with a thousand ecademicians from all over the world! Thank you for helping me along the way... While thanking you for your help, I invite you to visit our project in Palamaner. Or if you wish to know more about our work, please visit: http://www.csatrust.com. Wishing you a meaningful lenten season and with Gods abundant blessings. George "

Bodea "85K/Mt Profit Online" Sergiu

"Thank You for accepting my Connection. I have rated you 'Good' for a friendship/business relationship that benefits us both. I found an interesting Website that could help You find People, Friends, Family or Business Partners all around the world together with their phone numbers, street address and e-mails and would like to Share it with You. It's about a Free People Search Finder biggest Data Base in the World. http://www.people-search-team.ws Try it and bookmark it to your favorites, cause you don't know when you might need to search for somebody. http://www.people-search-team.ws Your EcademyPartner, Bodea Sergiu Constantin sestrex@yahoo.com http://www.freedom.ws/anamorph ; http://www.people-search-team.ws ; http://www.movie.ws/anamorph ; http://www.my.ws/anamorph ;"

Muhammad Siddique

"Glad to be connected and that you are part of my circle of friends. You are a valuable part of my network, and thank you for being part of ecademy. Sincerely, Siddique Writer at TRCB.com http://www.trcb.com/author/siddique.htm"

Ronald L. Taylor

"It is an honour to be connected with you on Ecademy. I look forward to our networks being of mutual benefit to one another."

Nilesh Roy

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Carlos Renato Gonçalves Silva

"Hello Rae. I love your profile. How can we try to do something in Brazil? I hope to have a reply from you... All the Best Carlos Renato"

Andrew G. Allen

"Glad to be connected!"

Shiva Attah

"I met Alan through a Marketing workshop in Croydon couple of years ago. He has high quality marketing techniques that can put your business back on the race. He is also a very friendly and funy person. Nice to bump into you again.I highly recomend his workshop for small business owners."

Anthony Mellor FCA, Tel 0121 314 4750

"Alan's profile is the most engaging I have read, ever. I am writing this to encourage you to read all of it because it contains great things all the way through - I find I have a feeling of excitement wondering what the man himself is like! Anthony"

Andrew Horder

"Alan doesn't just look like a guru - he really is one! He's helped me enormously with getting my proposition sorted, and in understanding how to use the web effectively as a small business - in fact, how to be effective as a small business generally. He also has a tremendous way to make his in-depth and detailed research accessible to us mere mortals. If you haven't read his e-book "21 Business Stories" I'd thoroughly recommend it - real-life wisdom from someone who's actually started a number of businesses. Alan's sense of humour and self-deprecating ways make him a real pleasure (and genuinely funny) to work with, but don't let the affable eccentric act delude you - make no mistake, this guy really knows his stuff, and shares it generously - definitely a recommended connection. "

David Cole

"Alan. I just wanted to say how impressed I was that you allowed me (as an amateur in on-line marketing) to come to my own conclusions without being bombarded with info. This clearly is an area with a glut of info. There are few that realise the value of being able to learn at our own pace. Once again, thanks and can I suggest we have another session looking at my new adwords campaign? David Cole www.copycare.net www.battlebaton.com"

Merold Mueller

"I rated him good, because he is a great networker!"

Sylvester La-Tunje

"I highly recommend Alan. Working with Alan was truly mind blowing, I have attended one of his courses which was packed with practical and useful information."

mark wing

"Alan is my co-pilot in the Brand Network He is a brilliant man. Full of energy and with many years experience of contributing huge value to Ecademy and its people. I am very grateful he got along side me and helped me to get our Club off the ground earlier this year. I am also very grateful for the many in depth strategic thoughts he has shared with me personally. His e-books are well worth a read... and if you can make one of his seminars, you will find yourself richer for it."

Georgeanne Lamont

"Alan is a free spirit indeed with a wealth of experience, common sense, good humour and generosity of spirit. Alan is also a very fine storyteller - funny- and I look forward to seeing him in print. Thank you for welcoming me in to Black Star Alan. my first visit and you made it a great pleasure."

Radwan Algafir

"I am very glad to connect to Mr. Alan . he has the Power of Marketing ;) All the best, Radwan Algafir Regional Export Manager Rahwanji Cards International "

Lingaraj Ra

"Alan seems to be a great networker. I am proud of his connecting. Best wishes fron Lingaraj :) "

Thomas Power

"Dr Bolloxx (TBT). Highly recommended."

Elena Varenikova

"VERY interesting profile. Respect!"

Thomas Power

"Giant Mind. Giant Heart. Giant. Charming. Thoroughly recommended."

Patrick Oliver

"A man who knows what he is talking about, can explain clever ideas to luddites like me."

Fraser Hay

" A seasoned player, a heart as big as a beachball, and a walking marketing encyclopedia. He's been there. Done it, and created the Youtube video about it too. Wholeheartedly recommended. 10/10. (and believe me, I dont do that often on here)"

Andy "A&P" Szebeni

"Alan is one of those few intellectuals that can make a subject accessible and easily appreciated. He has a huge brain and a big heart and I would recommend any time you can get with him to understand some of the phylosophy and practical aspects of marketing your business online. I class him as a good friend and a valuable contact and I recommend his expertise to any business looking to make themselves look bigger than they really are."

Leon Hutchinson

"Alan definately knows his stuff....Highly reccomended"

Andrew Wilcox

"A great guy. Who understands marketing and shares his knowledge freely with his network."

David Walters

"Alan, Is a great asset to this community. Knowledgeable, helpful and generous to a fault - Alan is always available to help when you need clarity in your business vision. Connect with him and you'll benefit from the wisdom of a true gentleman. David"

Ivor Murray

"A long overdue testimonial for one of the best people in Ecademy. Alan is always warm and friendly, erudite and charming. He is great fun to be with and I always enjoy meeting up with him. I've attended his 'Punch Above Your Weight' workshop which provided a wonderful insight into internet marketing - highly recommended. It's great to know you Alan, and I look forward to seeing you again soon. Ivor"

Victor Marques

"Alan is great networker and a fantastic friend that loves networking with the speed of trust! It was great to meet you again in Blackstar event in London. Life is global and what goes around comes around. Thank yo so much for your kind words. Kindest regards from Douro Valley! Victor Marques"

Vicki (The Property Mermaid) Wusche

"I attended the Punch Above your Weight workshop last week - wow :) Alan has helped me to understand, what for me seemed impossible - thank you! Not only is this course a 'must', Alan also combines the knowledge to help you understand with the practical to help you achieve!! 'Check me out' I am on Facebook now :) (and Wordpress and Squidoo .........) (sorry haven't done the course that shows me how to put in the links yet :) ) Thanks Alan"

Levent Gone

"Alan has this big smile and keen intellect, engages with you in deep, sincere and meaningful conversations. A beautiful mind at home in the universe, always a pleasure to go off on an intellectual journey with him. Looking forward to do business together!"

Rhiannon Hill

"The biggest compliment I can give anyone is WYSIWYG. What's amazing about Alan is that WYG is pretty awesome. Alan has a very big brain and a very big heart, a rare combination. He has a perfect balance of left and right brain too - spiritual, interested in the esoteric, yet practical and a very able business man and scientist. He's also very discreet, a great listener, immensely kind and funny and willing to make a twit of himself for the longer gain, as am I. This must be where we connect, and although we are both getting on a bit now I do feel I've made a lifelong friend."

Rob Killen

"If there's anyone you should have on your team, it's Alan Rae. One of the great business minds of Ecademy and in the world at large; Alan's experience, insight and integrity not only defines the aspirational quality of Blackstar membership but is also one of the prime reasons to join. One of the few I can listen to and learn from."

Sue Searle

"An amazing person who is a fountain of knowledge and inspirational. After attending his workshops, you really do feel totally motivated to do things NOW! He makes everything 'come together' so you really understand the whole Web 2.0 experience. I highly recommend his workshops and reading anything he offers on his websites. Sue www.tags2web.co.uk"

Mark Eaton

"Having attended Alan's workshop 'Punch Above Your Weight' this morning, I just had to write a testimonial. I class myself as a reasonably technically aware person but during the workshop I improved the effectiveness of my Google Ad Words campaign, increased the impact of my Facebook Account, opened (and populated) a Wordpress Blog - which I was able to import my blog from Blogger into - and also got an understanding of Squidoo - plus how to enhance my existing presence on Ecademy. Having now written this testimonial I feel I should cancel it in case any of my competitors get to read it and then go on Alan's workshop and then find out how to market themselves for no cost. Yep, I can't take the risk so please scrub what I have written above - it was rubbish, don't go and certainly do not read this testimonial."

Cliff Jenkins

"Alan Just to thank you for your presentation yesterday evening. You have enabled me to understand more about the arcane subtleties concerned with website content, design and interaction. Thank you, an excellent evening. Cliff "

Regine Wilber

"Alan's punch above your weight workshop was really fascinating, his enthusiasm and expertise is infectious and gets you very much into a 'I want to do this now' mood - highly recommended! Regine Essence Design Limited"

Thomas Power

"One of the greatest minds and attitudes you are likely to come across in Ecademy. Period. Quite simply a genius of extraordinary prowess. "

Rhiannon Hill

"Alan is the liveliest minded person I know right now, what's amazing is that unlike many other people with stratospheric IQs he's a nice, kind, spiritual person. I find Alan extremely non judgmental, patient and always willing to help out. "

Victor Marques

"I will be delight to meet Alan in one BlackStar events. A very sensitive man that is deep in thought and loves in a true way everything that our mother earth give to us without ask anything else! a true giver in the real sense of the word! So, as myself he really believes that networking is about farming not hunting. Kindest Regards! Victor Marques "

James Laliberte

"Alan and I have shared some interesting talk across this board and I like him. He is someone who is willing to help and always ready to speak his mind. I admire and respect that in him. He is certainly well versed on many things and a pleasure to know."

Lee Smallwood - changing perceptions

"I would recommend Alan's 1 Man Brand to anybody who is serious about moving their business on or for people looking to start any new venture. Fantastic product, best thing I've invested in this year. Thanks Alan"

Huw Williams

"Alan came to speak at Croydon Ecademy about "How to do Business" - no small challenge ! - and attracted our largest audience for some time - we even had to order more sandwiches ! Alan did us proud, addressing this wide-ranging topic, from the practical perspective of how to get more sales, how to use PR, how to get a "story" for you customers, and how to lead your team (the same convincing "story"). He explained a lot about how to use the internet to generate sales leads, focusing on the financial benefits of the approach rather than the technology. This led into a number of interesting discussions - about giving things away free, business blogging and squidoo.com (take a look for yourself). With such a relaxed and open conversational style, Alan's talk felt more like a chat with a knowledgeable friend. I'd recommend him as a speaker for any club, and as an business advisor anytime. Thanks Alan Huw Williams"

Christopher BABAYODE

"Off the cuff funny and not shy to offer valueable snippets tips & advice. "

Tim Little

"Working with Alan over the last few years has been one of life's great pleasures. I remember suggesting a job title for him a few years ago of Knowledge Director. It was apt and he never let me down. Alan is a wonderfully off beat and probably deranged individual. He has forgotten more good things than I have ever thought of. If you want to be inspired and have access to a deeply felt intellect - give him a ring. But if you want to change your business to reach the stars, send him an email and book 10 days of his time. He will challenge, provoke, inspire, coach, tell, do and mend. Working with him will change your view forever. So do it, but be afraid, be very afraid. "

Kirsten Gronning

"Having the type of mind which prevents me from asking others to do something about which I know nothing myself, I had learnt the hard way about websites and knew I needed to learn how to drive people to view it. I had no excuse for not being near the top of google rankings - with a niche site it should have been easier to compete on the more targeted keywords but I was obviously doing something wrong. I attended Alan's presentation at Surrey Business Links on Pay Per Click Advertising for some help and learnt how to deploy keywords in a pay per click trial so the organic search takes over and you don't need it anymore. Alan cleared the fog surrounding keywords, connections, page-rank, viral marketing, meta tags webstats and more and gave me the inspiration to do something highly effective to improve my google page ranking. The information he imparted was necessarily detailed, but imparted in a light-hearted way that was fun, not hard work e.g. 'Make the Ad rock!' When I met him later he had more ideas as to how to market my niche including ecademy. Subsequent newsletters from Alan and the ability to download slides from the presentation to cement the learning were extremely helpful. I wish I'd found his 1Man Brand complete guide to Sales and Marketing when I first launched my business - by the time I had discovered it I had again leant the hard and time-consuming way how and where to tell my story (something I continue to do!) So what's next? Tackling more difficult terms and concepts such as comparative relevance; RSS feeds, Squidoo; e-books. And joining Alan's How to Do Business Club. "

Kris Vanhoutte

"Ron has over 43 testimonials ! I'm not surprised. He is a really helping person and always smiling like on his picture ! I'm glad I can add his 216th 'good' rating ! ;-) :-) "

Eric "Business Scene" Hearn

"He's been there and done it and has a wealth of experience coupled with a mischievous personality. Behind the warm smile is a talented mentor and guide and I look forward to spending more time with him."

Ash Gupta

"This is an interesting and complex man with music in his soul.That sets people apart and shows that they also have passion and imagination to overlay on thier business skills. Worth checking this man's track record."

"UPVC"Dennis Barker

"I've attended Alans workshop and used his "one man brand" product to help me develop an understanding of how my services can be "market driven" and ethical. The result is that I have more customers from ecademy and elsewhere than before and am happier to sell to those customers than I was previously. Alans insights are valuable and will have an impact on your profitability if you apply the principles and tools in the products effectively."

Michael-Don Smith

"Cool Head Warm Heart An Incredibly safe pair of Hands I have wanted to write this testimonial for some time and have hesitated till now, as I am sure I cannot do justice to the fantastic value that Dr Alan Rae brings to so many areas; his music, charm, business knowledge, incredible work ethic, spiritual focus and on and on. Alan breaks so many conventional rules while being completely reliable and trustworthy as a person, a leader and a big hearted giver. I would urge anyone with a requirement to connect with a master of business change, growth and future sustainability to get in touch with Alan urgently."

Ravi Arora

"The first thing I noticed about Alan is his warm friendly smile and presence. Approachable, thoughtful and full of ideas, he has given me real pointers on how to progress in my business. Alan is a great person to know and I would recommend anyone to meet him and benefit from his business experience."

Christine Clacey

"I have just finished working my way through Alan's 1manbrand tutorial. It is an excellent tutorial-in-a-box - very comprehensive. I was very impressed with the content in it, and then I realised there were additional folders with even more useful presentations in!! The Articulate product works really well too, great way to combine listening with the visual prompts of the slides. Definitely excellent value for money at the price Alan is charging! The flexibility it gives you, allowing you to select the items that are of most importance to you at that moment, and then revisit other areas when it suits you, is a unique value-add over traditionally delivered seminars. It is like having your own personal expert on hand! I thoroughly recommend it to anyone looking to work on their own personal/company brand "

Guy Massey

"First thing I noticed when sitting down and chatting with Alan is his welcoming persona coupled with a mischievous smile. We chuckled away together about life's experiences and far from putting the world to right everywhere, we took a couple of pot-shots at events and personalities, in order to have a good laugh. Alan is evidently a highly intelligent person, and with his knowledge, he lets you in on his secret approach to life, the universe et al, in such a way that he almost succeeded in helping me think I might be intelligent too. Well, 5 minutes of it was at least alot of fun. I thoroughly recommend you meet up with Alan, you will find yourself lifted. I feel there is so much more to Alan that I will learn about over the coming months and years! Great bloke!"

Peter Page

"Alan is a great guy to have in my network. Always has a good word to say. He seems to know something about every subject and can see different view points - good skill that one. Alan's marketing knowledge is immense, nice to be able to bounce ideas off someone like Alan to really cover all the bases. Peter"

Terry Toms

"I thought I had written this some time ago so it pays to check these. Alan is one of the most likable and respected people I have met on ecademy. He combines intelligence and experience with a consistently cheerful and positive attitude. Terry"

Nicole Wehden

"What a fun guy Alan is! He has qualities in abundance and is a brilliant person to be around. He is passionate, intelligent and so easy to get on with. Every moment spent with him is high value. Thank you Alan for the time and value you have given me. Nicole "

Nicole Wehden

"What a fun guy Alan is! He has qualities in abundance and is a brilliant person to be around. He is passionate, intelligent and so easy to get on with. Every moment spent with him is high value. Thank you Alan for the time and value you have given me. Nicole "

Rob Hook

"I asked Alan to review a project concerning SME growth. He responded with enthusiasm, insight and a great deal of knowledge that has pushed the bar much higher. Very , very grateful that there are people like Alan in Ecademy. I recommend Alan as a port of call if anyone wants helpful, useful, feet on the ground advice supported by extensive research and theory"

Glen Tucker

"Alan, I salute you! I believe you are one of those rare people who have wisdom as well as knowledge. You are an "old" soul who impacts the lives of others at a deep level for the greater good. Although I have only met you once at the recent gathering of Ecademy Club members, I have read your many contributions to the various clubs and always look forward to their contents. You always seem to have your finger on the pulse! I have a warm and deep regard for you, may you continue to be blessed."

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