A Strategy for Twitter

I remain of the opinion that Twitter is a search engine to rival Google and with the same emerging adsense business model. I love using Twazzup and Twitter Search and strongly encourage you to familiarise yourself in depth with Twitter. Study what people are saying about you, your niche, your marketplace, your products, your services, your rivals and of course your peers. Even your enemies or those that perturb you.

Get deep inside the minds of others look for patterns, shapes and trends through observation and learn to welcome new thoughts in your mind. Accept the twitter environment is open, random and supportive and recognise things you don't understand are important. Also recognise that people you don't know are often more important than people you do know.

Avoid using your judgment, experience, track record and expertise as I find these so called virtues are increasingly unreliable over time, particularly online.

Good luck and I hope you enjoy my video ramblings courtesy once again of Mark Sinclair.

Thomas Power

thomas-power-8

A Strategy for Twitter

Important read.

0 comments

Chris Butler

chrisbutler1-79077

A Strategy for Twitter

I've said before that Twitter is whatever you want it to be - doesn't get more open that that. There is a ton of utter rubbish there but that is true wherever in life you look. Use it for what you want to get out of it. I learn a huge amount there. I contribute as much as I can too. We have also developed a highly successful business stream within WeCanDo.BIZ there too, our Twitter Sales Leads Tool and we certainly wouldn't have done that without a lot of belief in the fact that people actually ask for stuff there. Twitter search by whichever means you do it cuts through a lot of the stuff that you may not be interested in but I certainly don't see it as a Google replacement. I have a bit of a love/hate relationship with Google - I use it for search and the hate the fact that I get 10 million screens of rubbish - but that's life! Twitter doesn't have the depth of content always but it has immediacy and as yet no-one has worked out a way of 'fooling' the system by SEO. Oh well...rant over Chris Butler COO WeCanDo.BIZ and MD Pulsations Ltd

0 comments

Stewart Graham

stewartgraham-319134

A Strategy for Twitter

Thomas I still don't have a proper Twitter strategy but am working on it. Kind regards

0 comments

Sarah Collins

sarahmorland-92239

A Strategy for Twitter

Oh Thomas - if this carries on I'm going to end up with a Twitter account by the end of the week and I have too little spare time as it is! LOL... xS

1 comments

Gyula Julius Reznicsek

gyulareznicsek-86559

A Strategy for Twitter - Thomas

Dear Visitor and Fellow Ecademists, Hello Thomas... Thanks for Steve Hall... :) Yes the Twitter is a powerful searcer... please visite the last version... How Back Money... :) Have a great time and weekend... :) Julius

0 comments

Gyula Julius Reznicsek

gyulareznicsek-86559

A Strategy for Twitter - Steve

Dear Visitor and Fellow Ecademists, Thanks Steve... :) Please visite... How Back Money... :) Have a great time and weekend... :) Julius

0 comments

Todd Pillars

toddpillars-442066

A Strategy for Twitter

I've struggled with what Twitter is to me and how I can use it. The Thought Leaders tend to speak about Twitter in nebulous terms; enabling tribes, fluid interactions, etc. Brand managers tend to talk about reaction, escalation and control of the conversation. Marketers, of course, do what they do - for the better or worse. My experience has been that Twitter is a bit of a popularity contest. People follow people to be followed back and somehow proves their worth. They then perceive that action as explicit permission to market to you. Twitter reinforces this behavior by penalizing you for un-following a mass of people when those people provide zero value. (I've no need for 1300 sources of inspirational quotes, I don't want 10,000 followers in 30 days. I don't want to be misled by the Tweet headline to find a vulgar or offensive picture at the other end.) I do want to be able to use my judgment. My livelihood depends on me sharing my experiences. I enjoy sharing my wisdom because that builds relationships. If I can't do those things then what is there worth Tweeting about? Mindlessly RT'ing Thought Leader's wisdom? Now with all that being said I may be missing something, and if so, please point it out to me. I'd love to see the silver lining in Twitter that the others do. Respectfully, Todd Pillars Appreciation Marketer An Invaluable Tool for Professional Networkers Take your FREE Tour Today!

2 comments

Peter Syme

peter-syme-31451

A Strategy for Twitter

Everyday people are talking about the product/service I sell. Thousands of them. It lets me see what the trends are, which destinations are popular, which rivers people are interested in. It is a live database that give hugely useful information. I have been watching and learning for months. This year I will action a few test strategies on it and measure the returns. It has already given me a return of several 100% on time invested. I have no idea if it will be the next google, I suspect the next google is being invented in some office as we speak but I do know it is very powerful. There is software springing up all over the place that lets you make a bit more sense of whats happening on twiiter. So if you are not sure what your strategy should be I suggest do nothing but watch and learn for several months just with your toe in the water with a few contacts in the areas you are interested in.

0 comments

Muchina Thuo

symonthuo-75282

a rumour in town...?

A rumour milling in town that (Apple plus bing) will marry soon to oust Google. Even your enemies or those that perturb you.on this, i heard my father quoting a proverb that "The eyes of the frogs does not stop the cows from drinking water". Asante Thomas Warm regards Entrepreneur, Symon Muchina Thuo www.streamtech.co.ke : End of the iceberg When i am not thinking future enterprises, i am sleeping the future of our children, eating soccer, walking the talk and of course fun..!.

0 comments

Lucas Wyrsch

lucas_wyrsch

A Strategy for Twitter

Dear Thomas, We all know that Bill Gates canceled his Facebook account soon after having joined it! We all know that Bill Gates with his 7,589 tweets is a very active tweeter on his verified twitter account! Why is he on twitter and why isn't he on Facebook? I guess that Bill Gates thinks that Twitter makes him optimze his time! Have fun! Best - Lucas Join The Swiss Business Club - Join the GuanXi Game Club - Join the Risk Consulting Club - And Join Doing Business Virtually!

1 comments

Nayanika Jayaram

nayanika-513954

A Strategy for Twitter

Hullo Thomas Oh you did it again....this is surely super Thomas May you be with: I quote from Emily Dickinson: If I can stop one heart from breaking I shall not live in vain. If I can ease one life aching or cool one pain Or help one fainting robin unto its nest again I shall not live in vain. Twitter is a serendipity generator I love this. Yes Twitter and all that is ongoing with this sure makes me say tweet me now I am with so many usernames I am losing count..finally have managed to be with one... twwwwwwwwwwwwwwwweeeeeeeeeeeeeet, phew that was worth the whistle Anyone listening.... no intent to harm your eardrums my apologies kindest regards nayanika

0 comments

Steve Hall

stevehall3-99768

A Strategy for Twitter

"Black is the new white" "Twitter is the new life" ...in a way that Second Life never managed to be despite its supporters and claims. BTW This thread is tweeted .....................as you would expect. Pls feel free to follow and/or RT (/thisisspain) Kind Regards Steve Hall For everything about Spain visit:www.thisisspain.info

0 comments

Pratyush Agarwal

pratyushagarwal-369689

A Strategy for Twitter

I think twitter is viral messgaing service though we can search regarding people on twitter but it certainly different from google and bing. Best WIshes

0 comments

James O'Hanlon

jamesohanlon-505837

A Strategy for Twitter

YOU have enemies, Tom? Pshaw! Never!

0 comments

Roger Crain

rogercrain-258659

A Strategy for Twitter

Roger L Crain A strategy for twitter? I like the part of your article that talked about getting into the minds of your prospects and learning how to profit from those insights and opinions. Perhaps Twitter is coming into its own, and may soon overtake Google as the leading search engine. Again, thanks for the info. Roger Crain

0 comments

Thomas Power

thomas-power-8

A Strategy for Twitter

Here comes the King.

1 comments

Zeina Shbaklo

zeinashbaklo-490068

A Strategy for Twitter

Dear Thomas , Thank you for this blog its interesting . Twitter is like a channel that broadcasts what is happening all over the globe and the publishers are Banks , Clubs, Channels ,Individuals, Institutes ,Stars & Celebrities, Websites,Presidents, Politicians , Regards Zeina Shbaklo @Entrepreneur16z

0 comments

subhash sirur

subhashsirur-107527

A Strategy for Twitter

Dear Thomas, I have not really been serious about using Twitter.I am in the process of studying and understanding the Twitter phenomenon.I am going to take a call on what you have said post haste. Thanks a lot. subhash

0 comments

Dr. Mehmet Yildiz

mehmetyildiz-306761

A Strategy for Twitter

Twitter is one of the simplest tool designed based on the concept of sharing your daily updates online. Nothing new as it has been done many years in the IT world. However, two key factors made it so popular: a) the mass acceptance of this centralised simplicity in snowball effect b) additional values invented by the users which caused super exponential growth. There are many other factors in its own ecosystem but they are peripheral and more related to sustaining rather than grow such as free of charge use, platform independence etc... Its simplicity, flexibility and acceptance give us an opportunity to create our own strategy for personal or professional matters suiting our goals and objectives. Interestingly each strategy we create will make Twitter more and more popular as captured in my second point above. I mean whilst we are doing a favour to ourselves, we also help Twitter to win. To conclude it becomes a win win situation which makes it a sustainable tool/service. Regards, Mehmet Yildiz

0 comments

Martin Dewhurst

martin-dewhurst-30038

Any thoughts then?

Apparently ... deepika (deepika729) is now following my tweets on Twitter. following - 2,000 followers - 1,568 Tweets - 13,281 That's seems like a lot of Twittering for one person? Any thoughts? Martin

0 comments

Jon Catling

joncatling-208481

Twitter tools

Thanks Thomas, Facinating! An incredibly rapid rise of a communication tool. I find the combination of google Chrome browser and Kutano is useful (multi-platform). Jon

0 comments

Strashimir Yosifov

strashimiryosifov-519294

A Strategy for Twitter

Hi Thomas, Thank you for this posting. It is really informative. I have used Twitter not very much so far, but I realize its increasing importance. In fact I got there the invitation to join Ecademy ;-) At this very moment unfortunately the Twitter service is down. I hope they recover soon. Regards, Strashimir

0 comments

Martin Goetz-Jablonowski

martin-gj-21500

A Strategy for Twitter

Twitter is (mis)used can be very powerful. The few influence the many as research shows 10% are responsible for 90% http://blogs.hbr.org/cs/2009/06/new_twitter_research_men_follo.html Its a tool, its hyped, but its a tool that should not be overlooked although anyone needs to decide what rank to give it and, if, how to use it. Oh you don't have a website? Oh, you're not on FB, Yasni, Linkedin......? Oh, you're not having a blog? Oh you're not in EC?? Oh, you dont have a twat account? Oh, no mobile phone? - no I don't have a horse yet -but I do concider it... Martin Life and business in Galicia Spain

0 comments

David Duncan

david-duncan-37056

A Strategy for Twitter

Love it or hate it most people I speak to have an opinion on Twitter. Interestingly this seems to match fairly closely to their personality type, whether open and supportive or closed and controling. Great post Thomas David Duncan Web Solutions that Work David Duncan LinkedIn Profile Follow David Duncan on Twitter

0 comments

Bonnie Crofford

bonniecrofford-525714

A Strategy for Twitter

Thomas, Great piece. Fantastic Advice. Excellent applications. Twitter has, in my view, become an essential business tool, alongside many of the other popular social networking websites, bookmarking sites, blogs and forums. However, as you strongly suggest, throw out what you know...open your mind to an entirely new way of thinking: listening to the requirements of potential clients is the first step to gaining new clients conversing with potential and current clients regularly understanding current and potential client needs - again, through listening and conversing Many businesses are using these social media sites as a direct sales tool - that is not wise. Modern consumers do not appreciate being sold to. We want to be listened to. We want our needs to be recognised, understood and fulfilled without having products or services shoved down our throats... it's more about subtlety than about selling. It's about gaining the confidence of those who's attention you seek and retaining their attentions by being engaging, engaging them & remaining engaged in them. I experiment regularly with a variety of tools and social media sites, with new sites appearing all the time, in my industry it's important to stay abreast of them all, and the one thing that is apparent in every situation is: Conversation is key. Bonnie Crofford

0 comments

N Bhashyam

dr-nbhashyam-263898

A Strategy for Twitter

Simply superb.Very helpful and educative.Thanks for highlighting hidden yet so powerful feature . It would be very helpful if our distinguished friend Georgina Lester shares her experiences and expertise at her convenience. N Bhashyam

0 comments

Alla Sobirova

allasobirova-530605

A Strategy for Twitter

Allasobirova I am not a real computer user but i herad about twitter a lot.But i had a lot of doubts.i am afraid to become internet addicted,

0 comments

Stuart Harris

stuartharris-72577

Great stuff Teep

Your thinking is really coming together and making sense to me. So a big thumbs-up, high-five etc. and looking forward to that walk in the spring. Professional Thinking and Writing

2 comments

Martin Dewhurst

martin-dewhurst-30038

A Strategy for Twitter

Suddenly I'm Mr. Popular! I've had a brace of people following me all of a sudden, one after the other, more than 25 in the last 12 hours, all have obscure names, that don't match their Twitter ID's, all are pumping out very similar news items and have no web links on their profiles or pictures of who they are. It looks like someone's written a clever program that aggregates news, creates Twitter profiles and auto-connects with other Twitterers. Here's one example Monty Aztec (yellowjaguar) is now following your tweets on Twitter. I've seen the Tweeters that are people pitching adult sites, "Following 897 with 0 Followers" is usually a clue, but these Tweeters have on average more than 800 followers. It looks like the Twitter equivalent to spam? What say you Team? Martin

0 comments

Carolyn Williams

carolynwilliams-253741

A Strategy for Twitter - Brill

Yep, Ear to the ground - Listening skills Finger on the pulse - Intuitive skills Translating that feedback - communication skills in 140 characters Observation and information is powerful. Enjoy Wednesday :) Love, Carolyn Helping you to #Sparkle with Confidence on Social Media www.lifestyle-online.co.uk www.facebook.com/LifestyleOnline

0 comments

Gyula Julius Reznicsek

gyulareznicsek-86559

Proud to be a part of the ORS Ecademy from 05'

Dear Visitor and Fellow Ecademists, Yes, Ecademy is ORS :) and available... Because We Are One Family... :) Helping Others Online :) and Hierarchy of Needs Up to Down... How to Creat A Great Ecademy Profile ? :) How To Be Online Successful... :) Are The Naysayers Afrighten From The Changes ? ? ? :( Dire We Talk About The Problem ? ? ? Pig to Man and from Man to Pig... :) Have a fantastic time..... Kindest regards, Julius The Openeyed Daydreamer

0 comments

Matthew Simmons

matthew-simmons-23240

A Strategy for Twitter

Good points well made, Thomas. I think a lot of people dive in without full understanding of the role social marketing tools play in overall marketing strategy. They are NOT the silver ,but different ways of communicating and 'giving first' - the fundamental principle of networking (even before the internet!). Personally, I am still not fully convinced about Twitter and Facebook in pure terms of the sales/marketing returns from such widely cast and diverse arenas but they do have a huge number of members to find, follow, engage with. And its such a public domain that bad communication stands out like the whotsits on a racing dog - and my advice to clients who want to use theese tools as a marketing channel is to do a lot of listening and watching first. Matthew Simmons Independent Marketing Adviser and Interim - your in-house off-payroll marketing department Joined up marketing executed through great creative ideas

1 comments

Anastasia Marianna Hansen

anastasia-mariannahansen-335269

A Strategy for Twitter

Thank you Thomas for sharing this video. It´s very usefull information. I think I have a lot to learn about Twittter and the possibilities it has. I´m working on it.... Have a lovely day

0 comments

Roy Everitt

royeveritt-272943

A Strategy for Twitter

Yes, Benita. When people with influence start to follow you it all seems a lot more real. Being the 'most influential' Twitterer locally gives a faint warm glow, too! Roy Everitt http://www.royeveritt.com http://www.cinnamonedge.co.uk

0 comments

Gordon Wheaton

gordonwheaton-294525

A Strategy for Twitter

Great blog Thomas. Also quite true. You can see how fast Twitter is growing just by the amount of followers you can get. If you do one tweet, then you can get more. This is something which google hasn't got. Interestingly on a different subject, I watched Piers Morgan's program last night. It was about Shanghai and how ahead of the West they are in lots of different ways. They have introduced a ban on social networking because they are scared of communication with the outside world. I think that is why they have done it anyway. I wonder if they have a view on Twitter? Regards Gordon

1 comments

Roy Everitt

royeveritt-272943

A Strategy for Twitter

Thanks, Thomas. A very good point about 'controlling' but not dominating your area of expertise or interest through hashtags, listening and responding. 'An ear to the ground, but for the whole world' is a powerful tool! Roy Everitt http://www.royeveritt.com http://www.cinnamonedge.co.uk Seminars, Products and Words from Cinnamon Edge http://www.nicheseminarsecrets.com

0 comments

Anke Grunefeld

ankegrunefeld-317788

A question

Thomas, I'm a bit confused about your statement not to use your own judgement. What do you mean by that? Hartelijke groet, Kind regards, Anke Grunefeld Anke's blog

1 comments

Benita Cegarra

benitacegarra-519905

A Strategy for Twitter

I'm new to this and I have to admit that I find it a bit scary. The whole world potentially hanging on my every word - and everyone else's. I am reading your blogs on the subject and dipping my toe in the water very carefully. I like that we can choose what we share with ecademy and what we tweet. I hope you keep this option. My view of its usefulness changed on Sunday morning when I discovered that my local paper was following my tweets. This has certainly focused my status updates! Thanks Thomas. Benita Cegarra BJC Europe Limited Mobile: +44 (0)7785 500635 Office: +44 (0)1285 643640 Website: www.bjc-europe.com Get Off the Touchline ... And Make a Difference

1 comments

Chris Ogle

chrisogle-149131

A Strategy for Twitter

Good solid advice Thomas, Twitter is one of those tools that we will all need to embed into our business strategy, ignore at our peril... we all need to be very agile, twitter has supercharged the availability of information, so that it is almost instantanious and available to everyone... en mass... In my up coming book "In2 The Clouds" to be released at the end of this month, Twitter and other social networking platforms are all considered in an overall straegy to get businesses and their owners where they want to go : normally 'More money, and more time' Keep up the good work

0 comments

Richard Parsons

rchrd

A Strategy for Twitter

Thank you Thomas for your clear leadership! :) Thomas Paine (1737-1809) is 'known' for his often used leadership quote, 'Lead, Follow or Get Out of the Way'. 200 years on and the image of a little bird is leading followers through the 'Information Age'...... How crazy is that??!!

0 comments

nick tadd

nicktadd

A Strategy for Twitter

As Vanessa once said Twitter is a serendipity generator - and she's right it works. Whether people are getting confused with it or still think it's banal, one thing you cannot take away from it is the capability of listening to it. Thought leadership depends on listening and twitter is a great listening device. Regards N    socialmediagraffiti.com  

0 comments

Georgina Lester

georginalester

A Strategy for Twitter

Excellent advice Thomas. As an example, I have been able to connect with some of the most interesting and influential people currently in the fashion industry. Using the Twitter lists is INCREDIBLY POWERFUL. It is not just about searching for your hashtags or favourite key things that people are talking about it is looking at who has put who into their Twitter lists. I know for example quite a few journalists who are key players in the big magazines and finally they are getting that Twitter is a powerful tool to use - so now they have at last got an account (they have taken a while to catch on). the great thing with their Twitter lists is that I have been able to go to their account and see what lists they are on - but also what lists they have set up. So for my journalists they may have a list which is /journo-friends - I know that it is highly likely that ALL those people on that list are going to be people that they work with. The chances are that there will be a decent proportion of them who are going to be relevant to my industry. So I have created my own lists and put all of them in it. Then I look at whose list they are on. I can guarantee that that this high-flying journalist is going to be on lists which might be called things like /fashion-writers or /fashion-journalists. So they too will be put into my lists. The key thing about this is that SOMEONE ELSE HAS DONE THE RESEARCH FOR ME! :) The masses have done their own research on who is worth following and worth connecting with. I can jump on that research and that saves me hundreds of pounds in buying a directory of people. The thing to remember about this is that this is still in its infancy. Many of these people are not yet fully aware of all the tools that are available. Some do not actually have an awareness of just how big Twitter is. They will not have learnt how to filter OUT unwanted responses. And they also don't necessarily know how to find the things that they want. The consequences of this? You are in a very strong position to strike up a conversation with these people. It FORCES them to be open, random and hopefully supportive. I know that if I tried to write to the journalists having spent my money on the PR directories that I would have a very difficult job in getting to them. With Twitter, LinkedIn, Ecademy and Facebook their networks are so small and/or so open that I have every chance of being able to CONNECT with them as a human being. AND THAT IS BRILLIANT AS IT PUTS ME AT THE HEAD OF THE GAME! :) Georgina Lester Luxury Wearable Art for women | PR and Marketing | Arts Wales UK | Charles and Patricia Lester Luxury, Fashion and Designer Style Club | Ecademy - Forest of Dean and Monmouth Club Twitter | Morris: A Life with Bells On Twitter |

1 comments

Zahir shamsery

zahirshamsery-378675

A Strategy for Twitter

Thanks Mr.Thomas , I shall follw this post hope shall know a lot by "What is Twiteer". Thanks. "Though hast made me known to friends Whom I knew not......." Follow me on twitter

0 comments

Lucas Wyrsch

lucas_wyrsch

A Strategy for Twitter

Dear Thomas, Thank you for having invited me to comment on your blog! Twitter for me is the continuation of the good old top down telegraphic tool, available for all and for this reason totally bottom up. Twitter is an early warning system and used in all kinds of emergencies. Actually the Red Cross, CNN and many NGOs, UN bodies, etc. are all writing and alerting about Haiti's problems after having suffered a very severe quake. No other tool has this early warning system function so strongly developed than twitter! Have a wonderful and successful time! Best - Lucas Join The Swiss Business Club - Join the GuanXi Game Club - Join the Risk Consulting Club - And Join Doing Business Virtually!

1 comments

Alan Bowman

alanbowman-330504

A Strategy for Twitter

Very good conceptualy and very true actually and those that realise and use it properly without trying to be controlling will truly be rewarded, of that I have no doubt. Thanks Thomas and all the best Alan

0 comments