Advertising a public nuisance

This morning I read an article which got me thinking...

Marketing and advertising is all around us, it is hard to escape it, especially if you live in a major city. Take Piccadilly or New Yorks Time Square. Both promoted and plastered with advertisements up to the high heavens.

I ask this morning, what is your opinion of this? does adverts light up the streets in glory and give a certain vibe to the streets or do you think they are hindrance on your daily life?

I saw the article here


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Fay Olinsky

personalchef-34218

Advertising a public nuisance

I don't like advertising in any form. Having once earned a a living from it I know how it works! I have never used paid advertising in the past two decades and believe if you have a good product that people want they will find you pretty quickly, the more exclusive you are the quicker they will find you and the longer they will remain customers. Good long term customers don't want stuff shoved in their faces, they want to be the one's who find you first and be able to tell their friends. That is the only advertising that is worth anything. The advertising to sales ratio of word of mouth is way above any other form of advertising, probably 95%. as opposed to less than 1% with newspaper advertising. Big hoardings are an eyesore. I don't object to the old neon signs if they don't obscure anything else but big posters are awful. F

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Eddington Pindura

eddingtonpindura1-209667

Advertising a public nuisance

I think Cities without those ads would look deserted, they certainly add some vibe and beauty to the cities. However, I am not sure of their effectiveness, in fact you find the companies that do advertise on these billboards are ones which you would think do not necessarily need to advertise, e.g. companies like the famous McDees, Coke etc?

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George Wallace

georgewallace1-619875

Advertising a public nuisance

I find my next show from the advertising on the tube escalators. Have found some good shows and deals there.

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Dr JOY Madden

dr-joymadden-287199

Great photography, etc.

I quite enjoy looking at the various marketing and advertising that surrounds us all, particularly the great photography that is employed. As Marc said above, "they add to the vibe of the streets." As just one example, I can't imagine Indian villages without their gigantic billboards for Bollywood films. I'm also intrigued by the way 'sound' is used in public spaces such as supermarkets, restaurants, hotel lifts, etc., and how it's specially created/composed to attract or detract specific age-groups and cultures! Joy

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Richard J Francis

richardfrancis1-363696

I'm an anorak..

I'm usually too busy looking at buildings, architectural design, classic cars (if there are any) and plants and flowers. I also look at attractive members of the opposite sex - as I'm now old enough to be the recipient of pity rather than a face full of mace (not a threat and all that - LOL)... I cannot honestly "remember the last" ad I saw.. Saatchi & Saatchi / More O' Farrell - eat your hearts out..

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Danielle de Valera

daniellede-valera-668759

Advertising a public nuisance

Years ago, US comic poet Ogden Nash wrote a spoof poem on the old song 'Trees'. It went: 'I think that I shall never see A poem lovely as a tree. Indeed, unless the billboards fall, I may not see a tree at all.' I feel the same way.

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Albert Wright

albertwright-77660

Advertising a public Revenue Area

I never thought about taxing advertising with a special tax until I read this blog. Here's an idea for Communities Minister, Eric Pickles - allow Local Authorites to both ban advertising in their area and to license it. Let's start with buses and bus stops. The local authority first bans advertising on bus shelters in their area and then auctions licenses, in a joint venture with whoever owns the bus shelters, to marketing companies. The money raised has to be spent on skills training for young people or a similar activity voted for by the local electors. The possibilities are endless - advertising on a limited number of lamp posts with money spent on improving lighting or pavements. Advertising on wheelie bins with money spent on street cleaning!

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Robert Craven

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Advertising a public nuisance

I afraid we now have tolerate these insults to our senses... just about everywhere... RC

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Marc Shaffer

marcshaffer-273453

Advertising a public nuisance

They are often an annoying visual assault, but no question they add to the vibe of the streets.

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Andrew Field

andrewfield1-300430

Advertising a public nuisance AND a often visual assault

To ban advertising is an affront to one's liberty or freedom of speech. Having said that, it does appear that advertisers have overstepped the mark in some places. Advertsing can become a visual assault for many, offensive, overbearing and simply just not wanted. Visual pollution is an aspect which should not be ignored. I suppose it is all down to location. In the world's most beautiful cities bill boarding often destroys, yet the reverse is equally true. Sao Paulo is a concrete jungle... its ugly... it could do with a little spice. Harare was once a beautiful leafy city... bill boarding would have destroyed its attractiveness. Today Harare City is an unkempt mess, bill boarding is a distraction! People actually visit Piccadilly to see the famous neon signage... I have often wondered once viewers are back on the tube, or in a bus, traveling away from the site, whether they could remember all the adverts displayed during the viewing! I doubt any sales were made. I wonder too, if marketing and advertising people understand the psychology of some people who will not buy a product advertised, if the message and presentation is in poor taste, shoddy, obscene or a pollution in the environment in which it is delivered, a visual assault? Typically, in southern Africa, television advertising has become so bad, that people would be embarrassed to be seen with the product so promoted! Advertisers are invading our privacy... they should respect our rights and at very least do what they have to do well. They should never try to sell what the people do not need.

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Carolyn Williams

carolynwilliams-253741

Different take....

here Demos :) When I travel to London on meetings, I now have got used to looking at them on the stations over ground and underground. They give the Vibe I am in the City of London ;) Closer to home, where you have Dock/Marina re development going on, the Boards are tastefully (some not) welcoming you to the New Waterside Look! ☀MondaySmiles2UAll☀ C:)x

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Mick Say

micksay

Cheeky :-)

I'd like to show you my all-time Favourite bill board add - but only if the ladies in the thread agree to me posting it because it's a bit "cheeky" it's safe for viewing but a bit tong in cheek sexist... Mick

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Andrew Priestley

mr-andrewpriestley-117953

Advertising a public nuisance

Advertising. Beneficial. A must. Indispensable. See my web site for more information ...

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Peter Lane

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Advertising a public nuisance

If you listen carefully, the intent would seem to be that the administration would review the situation and then actually impose a tax on advertising because the corporations would have "objected" by that time and also the mayor would then be seen to be good since he would then be creating jobs and revenue for the city! The tax would apparently also help pollution, since it would reduce the usage of advertising (not much and only for those who could afford it). So it is not quite as it seems. Watch this space . . .

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Phil Shepherd

philshepherd-99964

Advertising a public nuisance

I'm with Mick on this one. Ads ad character and a lot of the time are informative too. But overload needs to be kept a careful eye on and excessive advertising is nothing but a turn-off and does the opposite to what the advertisers are trying to achieve. I think we have the balance right in the UK with our very strict rules on where advertising hoardings can be erected and would hate to see our beautiful countryside littered with huge ads hoisted onto messy scaffolding pole structures as seen in many other countries. ....but I do quite like being distracted now and again (and again and again....) ;) Phil

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Mick Say

micksay

A good Vibe

Most of what we see in the major metropolises add's to the character of the place and make it more exciting. Imagine Picadilly Circus without the neon boards ? Keep em comming :-) Mick

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Fraser Hay

fraserhay-90022

Advertising a public nuisance

A few years ago with the outdoor marketing campaign of the wonder bra, there were a large number of increase in motor accidents in cities across the uk. Apparently the 20ft x 10ft billboards were a little distracting for drivers..... ...and had them reaching for their hooters,( sorry horns) to attract the attention of the driver in front and get them to focus on the road ahead

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Gordon Wheaton

gordonwheaton-294525

Advertising a public nuisance

Interesting question Demos. Advertising can probably be looked at in both ways. I know when the womens beach volleyball was on in the Olympics, it was on the news that all the cars were stopping to look or just going by very slowly. Shows how distracting marketing can be Regards Gordon

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Shelley Fishel

shelleyfishel-235880

Advertising a public nuisance

Interesting thought Demos, I am not sure what I think really, most of the time I switch off from the billboards, except when something catches my eye. I don't think it influences my buying habits, but then who knows? It can make public places very busy, and noisy and is a kind of visual pollutions sometimes, especially with lots of illuminated signs vying for attention. On the plus side, there is the odd funny sign especially when abroad when the advertisers have tried to use English for their advertising and the translation is just so funny or the placement of the ad is odd. Shelley Food for thought indeed, it would certainly make Picadilly Circus look strange without the neon.

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Julia McDaid

juliamcdaid-47153

Advertising a public nuisance

I think it would be nicer without it, I can't say I bother looking up at it when I do find myself in Piccadilly Circus! London has soem great buildings, its a shame to cover them with this kind of bright lights

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Fraser Hay

fraserhay-90022

Advertising a public nuisance

Sao Paulo in South America - the 4th largest city in the world became the first city in the western world to BAN all outdoor advertising... Makes interesting viewing. ;) Fraser

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