An open letter to ecademy's Lyndon Wood
Welcome to ecademy. I hope you are settling in. If you need any help with the site's functionality, just ask: there are plenty of people who will be happy to help you get started. Admittedly, not as many as there once were, but there are still a couple of hundred of us still hanging around the place, eager for something to do.
You've probably realised by now that you've purchased something which serious business people often describe as "a bit of a lemon". More accurately - and to stretch the metaphor as far as it will go - it's a slice of lemon which once flavoured a delicious and positively mood-enhancing G&T, but has since been dropped in the ashtray and had several Royals stubbed out on it. It's not a happy lemon; not at all. I think this is what is termed in business circles as "lack of due diligence" although since I don't really consider myself a business person, this is really outside my skill-set.
The good news is that this can change.
Those of us who have been around a while appreciate how difficult it is for anyone first getting to grips with the online environment. It's a bewildering place, with it's own unwritten rules and conventions, and it must seem quite mysterious to you at times. The key to succeeding online is to let go; accept whatever happens as "the right thing" to have happened. You have no control here; you might "own" the site, but you don't own the members, and it is the members who are the product, not you, and most definitely not the site.
With that in mind, it is encouraging that you have begun recruiting ecademy Ambassadors from the ranks of the ecademy membership. These are people who know the space, and can move things forwards - although I'm curious about some of the appointments. Without wishing to embarrass anyone, and I certainly won't name names, I wonder how sensible it is to rest your recruitment hopes on people who, although they might have been a member for some time, have never posted a blog, commented hardly ever, don't engage in any groups, and have, in effect, done nothing at all on ecademy.
Please don't misunderstand: I have no desire to undermine the work of the Ambassadors, who will give their all, I am sure, for a 25% share of the 10 quid a month they receive from new sign-ups. Although I'd have thought it might be more fruitful to try to entice back those people who are already members of the ecademy community but who have let their membership lapse. But hey, what do I know? I probably just don't "get it". I've only been online for twenty years or so, I'm still a beginner.
As a beginner, I'm also encouraged that you are assembling a team around you. Good business people know that they can't do everything, and they delegate the things they either don't have the time or the skills to do themselves. I do wonder, though, whether it's sensible to recruit people with so little knowledge of this space that they have to ask basic questions - of a site with perhaps 200 active members of varying experience and knowledge - as to the hows or whys or whether-or-nots of advertising on facebook or youtube. I am bound to wonder - beginner that I am - whether someone who has to ask such basic questions is really qualified to lead ecademy into the next phase.
Welcome to ecademy, Lyndon. If I can be of help in any way, please let me know.