Are shorter blogs better than long ones?

Are shorter blogs better than long ones?


According to Derek Sorensen here

"Every sentence you write in a blog halves the number of viewers. Attention spans here are short (think goldfish). There again, that's no different from most other networking sites.

Every comment doubles the number of viewers."


Is this true?



Mike Morrison
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Lucas Wyrsch

lucas_wyrsch

Are shorter blogs better than long ones?

Yes!

1 comments

Phillip Khan-Panni

PKP

Bullets

Aaargh!! I've been shot in the right context! Thank God it missed my left one ...

0 comments

John Paul

johnpaul-94865

Are shorter blogs better than long ones?

Shoot your arrows straight?

0 comments

Fred Rutgers

fredrutgers-186363

Are shorter blogs better than long ones?

Bullets are helpful if shot in the right context! ;-)

0 comments

Phillip Khan-Panni

PKP

Are shorter blogs better than long ones?

1. Length. 2. Headings: several headings in blue (same as main headline) makes it look like a succession of related but separate topics, and that could feel like too much to bother with. Sub-heads in bold black are easier to take it. They look like what they are intended to be -- new sections of the same thread. Formatting should ease the eye through the page. Remember conditioning -- what the reader understands each device to mean. Bold, italic, underlining, dashes, brackets, bullets, all have different meanings and should, in my opinion, be used sparingly and consistently.

1 comments

Phillip Khan-Panni

PKP

Are shorter blogs better than long ones?

Formatting always helps. However, there is sometimes a tendency to make the whole blog look rather formidable, and that is counter-productive.

1 comments

Mike Morrison

rapidbi

Are shorter blogs better than long ones?

Titles does formatting also help people read longer blogs, paragraphs, white space, short sentences... Subtitles bullets point one point two point three etc make longer pieces easier to consume?

0 comments

Phillip Khan-Panni

PKP

Are shorter blogs better than long ones?

Speaking for myself, when I see very long blogs, I either do not bother to read them through or simply skim read them. Equally, I tend to disregard three-line blogs, considering them to be lazy ways of generating discussion without setting out a point of view in the first place.

0 comments

pankaj kumar

pankajkumar27-710868

Are shorter blogs better than long ones?

i believe information of blog should be informative. wholesale clothing

0 comments

Andrew Field

andrewfield1-300430

Are shorter blogs better than long ones?

Brevity is good. We are supposedly time constrained, engaged, business people - many do not have time for the verbose, or do they? Its the same old people who comment and one wonders what all the 'lurkers' think about this... perhaps we will never get to know.

1 comments

Andrew Horder

andrew-horder

Are shorter blogs better than long ones?

Short, contentious blogs get lots of attention. So do long, contentious ones. So do long ones that make people think without spitting in their eye. And short ones that just get people thinking without trying to annoy. In other words, it's not the length, it's the ideas. And the best way to get people to read your blogs, or comments, is to keep paragraphs short. Anything over 4 lines is a turnoff, 3 preferred.

2 comments

Robert Craven

robert-craven-22343

Are shorter blogs better than long ones?

My most visited blogs tend to be the longer thought pieces... RC

0 comments

Derek Sorensen

dereksorensen-69312

Are shorter blogs better than long ones?

I'm puzzled that you felt this blog would be enhanced by partially quoting someone else, Mike, or why you decided to start a new blog rather than reply to the original comment. It's not as though anything I say has any particular authority; I'm not Seth Godwin or Joel Spolsky. Just another feller with an opinion. Anyway, the full quote gives more context, I think: On ecademy: Every sentence you write in a blog halves the number of viewers. Attention spans here are short (think goldfish). There again, that's no different from most other networking sites. Every comment doubles the number of viewers. Even your own comments - as you have discovered; hence the comment to which I am replying. Above a certain threshold, views and comments take on a life of their own. An unpromising blog can suddenly become popular because an argument breaks out, and a high level of comments is highly suggestive that might be the case. Despite all this "ORS" twaddle, even the died-in-the-wool ecademist, fluffy pink kitten soul though they are, likes to watch a good fight. As long as the argument doesn't get too technical or difficult, and as long as blood is being spilt, they'll be gobbling down popcorn and cheering on their favourite combatant well into the early hours. Oh, by the way, you smell and your mother dresses you funny. There, that should do the trick. I normally write quite long blogs and am surprised that so many of them do get comments.. Perhaps nowadays there are so few people blogging that it's a relief to people that they have anything to comment on at all.

1 comments

John Paul

johnpaul-94865

Are shorter blogs better than long ones?

'Every sentence you write in a blog halves the number of viewers'. 'Every comment doubles the number of viewers'. It's a tricky question. The answer would seem in making sure that you comment, rather than make sentences (that's someone elses job), or vice versa, presumably depending upon the effect you desire? Maybe, phrases are the solution?

1 comments

Fred Rutgers

fredrutgers-186363

Are shorter blogs better than long ones?

Hi Mike, A good blog is like a mini skirt... Short enough to catch the attention, yet long enough to cover the essentials!

1 comments