Can You Predict Popularity of News Before It Hits Twitter?

HP Predicts Popularity of News Before It Hits Twitter

Dear Ecademists,

Can you predict popularity of news before it hits twitter?

Roja Bandari, Sitaram Asur and Bernardo Huberman from Hewlett-Packard published in "The Pulse of News in Social Media: Forecasting Popularity" that it's possible to know if your tweet will be a dud before you type the 140 characters.

In this study Hewlett-Packard Labs used a statistical model to rate the popularity of 40,000 news articles published during nine days in August 2011.

What do you think?

Can Hewlett-Packard predict popularity of news before it hits twitter?

Please feel free to comment!

Have a great and happy Friday!

Best,

- Lucas

Join The Swiss Business Club - Join the GuanXi Game Club - Join the Risk Consulting Club - And Join Doing Business Virtually!

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