To do this, we all have to "join the conversation" out there and for Jane, second generation daughter, of the nurseries' founder it is all too much. She has spent most of the last 35 years working in the business and as MD she knows just about everything there is to know about plants.
But business is in decline because there are newer, faster and more effective competitors out there that are simply doing things differently. And Jane doesn't want to write blogs, put videos on YouTube or attend business breakfast meetings. "Ideally someone else" could do these things and she could carry on doing what she has always done.
Jane sits in her office behind an immaculate desk that has nothing but a blotting pad on it. She tells me that wishes it could be like it was twenty years ago when the business just grew of its own accord.
But I'm off on a training course today, just because I believe that if we run any business in the land, and we want it to grow, then we have to be absolutely committed to our own growth and development too.
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