'Community, Tools and Intention' - how to achieve leverage through software and people

Ecademy's purpose is to provide the right environment for business people to thrive and grow. We know as a team we are doing a good job when people tell us that 'as a result of the people they have met and the tools we provide on Ecademy their business has developed'. This is why we wake up each day and what gives us satisfaction when we close our eyes at night.

Indeed for 10 years we have been beating a drum, that some could not hear, some thought was a noise, but now, at last, Ecademy is being understood and the third wave of the web is emerging. In Thomas Power's words, "the third wave of the internet is all about the combination of Community, Tools and Intention'. Social Networking is all about providing friendship and a joint intention and purpose. Respecting that people are time starved and their time spent should have a productive output is critical, managing reputations and enabling people to develop in a positive way is how people can achieve success. These values provide the real benefit of the web and Ecademy is right there. Finally we are seeing tremendous growth. The community here has always known and believed; now we are seeing the media and the industry starting to understand too.

As a community we are all paving the way for change and I know the advice you all pass onto new members is the most valuable part in creating this change. There is a unique energy inside Ecademy, created by purpose and intention, by winning by sharing and by supporting one another.

The tools, the software are the things you can do on Ecademy to connect and promote yourself. Your intention and your attitude is what makes the tools work.

I read a book 10 years ago by Seth Godin called Permission Marketing, it had an impact on me. Seth Godin talked about businesses creating a process whereby they do not need to 'sell', rather they need to create a process whereby customers want to 'buy'. I read this before I started Ecademy and it played a major part in the idea of the Social Network we have created.

Seth's strap line for his book is 'Turning Strangers Into Friends, and Friends Into Customers', on Ecademy we say "Relationships First, Commerce Second'. They mean the same.

Owning a business, managing your time pressure within business, and perhaps working alone, requires the ability to leverage. Leverage allows you to get the maximum output from the effort you put in. In my 1-2-1's and Training Courses with members, I talk about how members leverage their network and leverage the Internet. Ecademy has been built by us through leverage, we started with a few people, we started with a small amount of software code on a website and we have attracted people and we have grown the code, it is the Internet and the Network that has allowed Ecademy to become global and have extraordinary results for many, interestingly as a Management Team, we have not grown in numbers, we have not needed to increase our costs in line with the growth achieved, we have achieved 'leverage'. This is the opportunity that exists for businesses today. In the 21st Century business people do not have to build big business to achieve big results, but they have to start with the right intention and use the tools available to spread the word.

I was interested to read this paragraph about leverage recently (http://homepage.mac.com/sneiderhauser/leverage.html)

A unique form of leverage exists today, which allows business to compete in a revolutionary fashion. It is changing business in much the same way that the industrial revolution changed business, but even more so. We will call this unique form of leverage: software leverage. Software leverage is the extent to which a company utilizes existing software in the development of new software. In turn the leveraged software will be used to reduce operating costs, either through reduced development costs or increased automation. The latest advances in the area of object-oriented technologies have enabled firms to leverage software to an even greater degree.

Ecademy is your software as well as your community. Everyday we are encouraged to see the number of business people leveraging the tools (software) we provide to ensure they get 'maximum output from the effort they put in. Using Blogs and Marketplace, allows you to communicate your message 'one to many'. Additionally, owning a Club allows you to create your own community and access tools that can enable 'software leverage' or "many to many". This enables you to get your message across to a like minded, focused group of people.

On Ecademy we have over 3,900 Clubs, some active, some very active and some dormant. They have been created by members for members and it is a total joy to witness the success that successful leaders are having.

This is a whole new skill to learn. How do you inspire activity and engagement from your members within your Club? How do you ensure you are leveraging and gaining for yourself also? This is an area that some succeed at and others start and give up, however, this is the future of marketing, the future of customer engagement and the future of customer retention. The Brands are starting to wake up to this, and we are proud of the fact that many small business owners, here on Ecademy, already know the subject better than any Corporate can yet, small business' like to engage with their customerÂ… brands find this terrifying.

The 'Club' tool on Ecademy is a resource for your business, it is there to help you 'leverage your effort to give you maximum output', as a Club Leader you should experience a measurable reward proportionate to the effort you put in. Momentum should be building up each day within your Club that delivers growth to you and your business, if it is not, then I suggest you look at what message you are promoting. How well aligned your intention is with your club to your business goals, fundamentally the value you provide as an individual.

As a Club Leader ask yourself:

How well do your members understand what you stand for?
What value you bring to the business world?
How can you pass this value onto people in your club?

All your members are in some kind of business, all members should be able to consume or advocate your products/services. Don't be afraid to build your personal brand in your Club, remember, giving should create an environment to receive.

To learn more about running your own Club, around your expertise, in your local area or as a social gathering, talk to other successful Club Leaders and read this guide created by Andrew Widgery and recently updated by Philip Calvert. Guidelines to Setting Up and Running Successful Clubs on Ecademy

We also have a dedicated Support Team that you can reach by sending a message to clubleaders@ecademy.com

If you are already a Club Leader make sure you join and participate in this Club, created for you. Mentoring Ecademy Club Leaders. This Club is run by a member of our Support Team, Helen Winder and Philip Calvert

Philip Calvert is also speaking this month at our London Event on "How to Skyrocket Your Sales through Social Networks and Online Clubs", you can register HERE to attend.

Our intention is that Ecademy contributes to your success in 2008 and we hope that you leverage your network and the software tools we provide to make this happen, don't under-estimate what Web 3.0 is all about, be part of it on Ecademy and watch how we will all progress within it.


Warm regards
Penny Power
Founder-Ecademy
Connecting Business People - through Business Networking
+447771 543478

To learn more about how Ecademy and how Social Networking can help your business, read my Blog Using Social Networks to grow your Business..
Also, come along to Thomas and Penny's Training Course on 17th April, (afternoon) in London- details and registration HERE

Thomas Power

thomas-power-8

'Community, Tools and Intention' - how to achieve leverage throu

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Gina BLOCK

ginablock-107507

'Community, Tools and Intention' - how to achieve leverage throu

Thank you foor THIS: We also have a dedicated Support Team that you can reach by sending a message to clubleaders@ecademy.com I NEED IT

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David Food

davidfood-2957

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

I actually think that many others re now marching to the drumbeat set by ecademy, when you now start to think about choice architecture and nudge technology suddenly the star trek of tomorrows possibility now seems to be the reality of todays social networks? Regards Dave Food RCF Church in Reality Prophetic Technology Touching tomorrow, today Oracle Corporation Ecademy clubs Futurewise, Alpha, Distilling Dreams,

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Alla Shilko

allashilko-368780

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Thanks, Penny Very interesting blog , thank you to share it with me Best Regards, Alla

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Dominic Fernandez - www.computants.org

dominicfernandez-230171

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Posted a MarketPlace Listing that ties in to the "Tools" of this discussion. Please review my Ecademy MarketPlace listing AND promote it's offering to people that listen to your voice! Warm regards --- Dom Dom Fernandez Computants Inc.

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Norine Peardon

norinepeardon-254884

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Mike Farrow, There is lots of leverage on the buyer's side of the real estate market right now. If you have the credit and a downpayment, negotiate, negotiate, negotiate with the seller (you might even get a t-shirt which says "Ecademy", lol! Norine Peardon norinepeardon@yahoo.com What To Look For When Buying Your First House

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Gabrielle Van der velde

gabriellevan-der-velde-300188

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Its amazing that we have access to all this new technology and tools and benefits of software leverage! All it really enables us to do is expand on and duplicate our first activities on this planet Think of a baby learning to communicate with the outside world? its mother,its first steps,its first day at nursery? We are born into a world of social interaction! and we find ways of leveraging wide and deep from our first breath! Gabrielle Join with me Watch with me Change with me "What lies behind you and what lies in front of you, pales in comparison to what lies inside of you" http://www.youtube.com/watch?v=Jtniz1owOxU Sales Solutions 4 U Ltd Inspired Solutions & Technology Ltd

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Iris ten Holder

iristen-holder-254250

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Penny et al (ecademists on this blog) Thank you Penny for your input again. It is good to know that you actually follow this too. It is a interesting search to find the right perspective. Some people still hide behind their company and forget that they themselves are important in this process. Unless they are willing to give from themselves, all we hear is trumpet blowing, as Ian says. WeCanDoBiz is a good effort in this regard, but often it is difficult for people to get their head around the different perspective and look from the outside in.. I agree that the company is important, but the man or woman behind this company makes the difference. Just think how the personality of a world leaders has an impact on what happens in he world. That works for business too! YOU make the difference. Social networking has always been important in business; it can be quite sophisticated; it is not easy to do it right. Live and learn, I say.. I hope I did not stray too fr from the topic. Iris ten Holder, Iris ten Holder, Arbour House Studios Ottawa Photo

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Penny Power

penny-power-1001

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Chris, good thoughts above; for me the interesting point is that just by the fact you have contributed to this Blog you are participating in Permission Based Marketing, someone will like what you have said and will link to your profile, if they like your thoughts on your profile they might join a Club you run or send you a message, each of these actions are like a funnel, bringing the person closer to you on a topic that you are both interested in. This is the Power of Social networking, it is subtle, sensitive and selective, the individuals can chose to get closer to you or not. Thank you for your thoughts here Chris, and to all those that are contributing to this Blog, I enjoy the updates. Warm regards Penny Power +447771 543478 Founder-Ecademy Connecting Business People - through Business Networking To learn more about how Ecademy and how Social Networking can help your business, read my Blog Using Social Networks to grow your Business.. Also please read my latest Blog - Web 3.0 - 'Community, Tools and Intention' - how to achieve leverage though software and people

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Klaus-Dieter Hinck

klausdieterhinck-320389

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

.......... yes - I agree .... creating business needs to be the major goal on social networking platforms .....

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Chris Butler

chrisbutler1-79077

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

I think I am missing something here! Web 2.0 is not exactly a widespread and heavily used business medium (and by that I DO NOT MEAN that there are not heaps of people with networks as big as the Sargasso Sea!) The concept of Permission Marketing goes hand in hand with 'Permission for me to Sell to you' and I don't see a huge amount of that in Web x.whatever. Whilst networks of the social and self-help nature are fantastic in and of themselves; I for one don't have time to participate in the in depth chatting, blogging, threading and so forth that goes on. Put it simply, I want to identify a prospective purchaser of my company's services, qualify them and if they don't want to buy, politely move on. Absolutely fantastic if some of my clients are happy to refer to my services on various networks BUT I don't really want to have to go find all the various networks and then get my clients to go to them and do the work. That would p**s them off big time. Whatever networks I join, I get a gazillion life coaches and business improvement consultants trying to tell how to do what I do already, only their way! I have no problem with that but it does get a bit tedious. This is turning into what seems like a bit of a rant but I do have a point. Web 2.0 is STILL loosely defined and in its infancy although I would suggest that the Emperor's new clothes are clearly rather fine. I am not a sceptic, I know and very much look forward to the development of Web 2.0 but I sure as hell have no clue what Web 3.0 is. Sorry to be so blunt - I have seen many definitions but the one that sums up the lack of clarity is.... People keep asking what Web 3.0 is. I think maybe when you've got an overlay of scalable vector graphics - everything rippling and folding and looking misty - on Web 2.0 and access to a semantic Web integrated across a huge space of data, you'll have access to an unbelievable data resource. ....and who said that? Tim Berners Lee! I hope that clarifies it all for you :) Chris Butler Pulsations Ltd

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Chris Butler

chrisbutler1-79077

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

I think I am missing something here! Web 2.0 is not exactly a widespread and heavily used business medium (and by that I DO NOT MEAN that there are not heaps of people with networks as big as the Sargasso Sea!) The concept of Permission Marketing goes hand in hand with 'Permission for me to Sell to you' and I don't see a huge amount of that in Web x.whatever. Whilst networks of the social and self-help nature are fantastic in and of themselves; I for one don't have time to participate in the in depth chatting, blogging, threading and so forth that goes on. Put it simply, I want to identify a prospective purchaser of my company's services, qualify them and if they don't want to buy, politely move on. Absolutely fantastic if some of my clients are happy to refer to my services on various networks BUT I don't really want to have to go find all the various networks and then get my clients to go to them and do the work. That would p**s them off big time. Whatever networks I join, I get a gazillion life coaches and business improvement consultants trying to tell how to do what I do already, only their way! I have no problem with that but it does get a bit tedious. This is turning into what seems like a bit of a rant but I do have a point. Web 2.0 is STILL loosely defined and in its infancy although I would suggest that the Emperor's new clothes are clearly rather fine. I am not a sceptic, I know and very much look forward to the development of Web 2.0 but I sure as hell have no clue what Web 3.0 is. Sorry to be so blunt - I have seen many definitions but the one that sums up the lack of clarity is.... People keep asking what Web 3.0 is. I think maybe when you've got an overlay of scalable vector graphics - everything rippling and folding and looking misty - on Web 2.0 and access to a semantic Web integrated across a huge space of data, you'll have access to an unbelievable data resource. ....and who said that? Tim Berners Lee! I hope that clarifies it all for you :) Chris Butler Pulsations Ltd

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Hilary Albutt

hilaryalbutt-90074

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

I read this entry with interest because like some families not all the links are obvious, I have to say outright that I have never gained a client from ecademy and I have brought many to ecademy. Knowing this you might think I was mad, you got nothing out, it costs you every month and yet you bring clients to ecademy. The short answer is yes yes and still yes. Why? because I still feel that by sharing we all gain. Humans are whether you like it or not programmed and trained and how much our instinctual programming can be overcome by training. This all depends on our own lack of fear and our acceptance of others. This brings ecademy to mind as a facilitator for humans to do what they were programmed to do That being on Ecademy promotes your own business is a given and is also an open way of doing business, given that this way is often the best way and will always grow and the huge numbers mean at some point it will help my own clients get what they need. To me that is more important than my own needs. The fact that I do SEO means I naturally leverage any technology I can to help my clients get results. Have I learnt from ecademy,? more than likely, and more than I probably am aware of. Better in than out I say and I am very glad to see ecademy's new open door policy as it will more than anything bring in more users I read with some interest in the attitudes of some of the respondents about being sold to and about buying and selling, I agree it is about creating an atmosphere the users in the local area feel comfortable and in charge - but the important words are local and culture. Local culture has a lot to do with attitudes and in some cultures if you walk into a shop and they 'ignore you' the client walks away feeling ignored. Different strokes for different folks. The fact is that this "NEW" phenomenon is actually as old as humanity. and technology is helping us to do what we were programmed to do. Through altruism lies survival and the sooner people let go of their fear and hold on to the love for others , the sooner these groups grow and thrive. Closed societies are domed to die or at the very least wither away slowly in self imposed denial. Through the loss of fear and acceptance of others lies the way to true freedom, not necessarily easy for those in the west nor east it will eventually bring us all together but this requires free unrestricted access. There are many countries and continents where this is not happening, the only reason the UK and ecademy are now thriving is through cheap and easy internet access, that is what (And I am not by any means knocking the hard work Penny and Thomas have put into this) has driven this forward, that Penny and Thomas hs the vision is in no doubt being the very first of such networks on networks is what a social network is after all. Where I am currently writing from in South Africa this is far from true. The local telecoms incumbent is hell bent on keeping the poor locked out of the internet and the freedom of thought it presents. The local tv channels are still pumping out propaganda like they did before apartheid ended. I miss the disrespect of the BBC and ITV reporters asking the public servants to account for their actions. Here freedom of the press depends on whom you have pleased for the past month from I have observed. The only way to true freedom and to creating groups like ecademy is through cheap and easy to access internet. When societies become virtual they mirror in a very expanded way the societies of the RW [real world] with one major difference the limited attitudes brought about by enclaves is blown apart. To stop the population from being truly free which is why the Chinese and South African Firewalls exist... When South Africa's second tier network takes off and opens up the network to true freedom of information the South African economy will take the route the Chinese economy has taken because the Chinese firewall is at its heart very difficult to police where as the telkom one is an automated proxy PPoE System and suppression is by economic means or "softcap" you get this stupid message about the administrator error. The fact is ecademy thrives when freedom exists to allow the people to do what they do best, connect. One day in Africa this will be a reality and I know that ecadmists will be helping to further that, the fact is that the web is not even at 1.0 in RSA and this is a real shame but for those who like a challenge it is a great opportunity to join together and as Penny says leverage the internet for what it was started, to share knowledge without fear and without being prosecuted by closed minded individuals who fear their very existence. Please don't get the wrong idea about what I have just written what I see if you read between the lines is a very positive future, with the support of other ecademists people like Kevin who keep helping the poor Zulu children who are victims of aids and who are surviving their parents and siblings only to starve to death, or like my friend Mthoko Madondo who is networking in London trying to create funding for the very self same children to whom I gave a web site. When he has the time to update it I will post a link for you to look at. The ecademy principles behind the success of ecademy seem to me to be have had a lot of faith and believe in what you are doing , work 21 hours a day for the first five years and keep listening to the users feedback, this is what brings about this kind of result. Of course it would help to have a 'broadband' connection that was faster than dial-up, which this ain't. Thanks voda for the £50 for 1gb it costs. Good luck and as someone once said to me, the harder you work the luckier you will be.

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Peter George

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Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Penny I have learned a lot from you here on Ecademy and I have always been fascinated at the many ways you and Thomas help so many people grow in ways of networking. A stranger is just a friend you don't know yet. I like Permission Marketing it is the only way forward Thanks for your friendship hopefully one day we can see each other face to face. My kindest regards Peter Explosion Entertainments puts the FUN back into FUNdraising Fame through helping others

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Fergus "Voiceman" McClelland

fergusmcclelland-86778

Thomas Power Warned me - but he was wrong!!!

When I joined Ecademy over 4 years ago, Thomas said at an event he was running: "It takes a couple of years to start getting major benefits from Ecademy." Thomas was wrong!!! It took six months:) I joined 'cos it seemed a good idea. I didn't realise how it could help me in MANY ways. Now I do! Fergus vocaltrademark.com podcastnow.co.uk

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Penny Power

penny-power-1001

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Last night Philip Calvert gave his brilliant talk on How to run and benefit from being a Club leader His video of the speech will be on in Ecademy.tv soon. Please consider this Club as one you would benefit from joining, Philip created this to help teach the subject after his talk. How To Make Big Profits From Online Clubs Warm regards Penny Power Founder-Ecademy Connecting Business People - through Business Networking +447771 543478 To learn more about how Ecademy and how Social Networking can help your business, read my Blog Using Social Networks to grow your Business.. Also please read my latest Blog - Web 3.0 - 'Community, Tools and Intention' - how to achieve leverage though software and people

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Josh Hoole

joshhoole-222572

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Many thanks for this Penny. I really like the idea of the Ecademy clubs to help reach our customers. I think it is always important to see networking as relationship building instead of a 'selling opportunity'. I'm looking forward to exploring Ecademy more over the coming months and meeting many more engaging people who I would otherwise never had the opportunity to meet. Josh Hoole Development Consultant T: 020 7796 2144 www.it4communities.org.uk iT4Communities, 39a Bartholomew Close, London, EC1A 7JN iT4Communities is a programme of the Worshipful Company of Information Technologists Charitable Trust.

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Fergus "Voiceman" McClelland

fergusmcclelland-86778

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Penny, you KNOW you have created the best business networking tool on the planet! Thank you:) The friendships, support, advice and connections I have made here are priceless and have helped my business to grow. Chamber of Commerce has similarities - and I recommend that to everyone. Ecademy is 24/7/365 and worldwide - which puts it in a class of its own. Thanks Penny, I look forward to meeting up with you again soon! Fergus PS - to anyone who has never met Penny - make sure you do, she is a very special person. F vocaltrademark.com podcastnow.co.uk

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Sue Searle

suesearle-199147

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Some excellent points there, Penny, useful links too. I haven't read Seth's book, but totally approve of the sentiments expressed there. Every day we learn, build relationships and business here that would not be possible in any other way. It is invaluable and we are living it NOW! Things are changing very fast and will continue to do so, accelerating exponentially as more technology is developed and implemented. Video will become totally integrated, it is already starting to become so, and those unable or reluctant to engage will be left behind! How do we convert the sceptics? Some dismiss the business value of social networking without trying it. Through experiencing it here, you learn exactly just how important it is for small businesses. I think Web 3.0 will help Ecademy to expand and be valued and understood in the wider world. Best wishes, Sue ----------------------- Sue Searle Tags2Web Web Design - Domain Name Registration - Hosting - Site Maintenance & more.... www.tags2web.co.uk

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Kirstin Elaine Myers

kirstinelainemyers-48527

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Penny, You and Thomas certainly were pioneers and it is good to see you blazing new trails again! Have a great day, Kirstin

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Hans Anneveld

hansanneveld-126891

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

This is the future we're living in yet! Hans Anneveld, www.artkids.nu artkids@artkids.nu

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James Watkins

jameswatkins1-239054

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Bravo Penny, a very interesting article. Ecademy offers me a way of making contact with people I would certainly otherwise never get to engage with. It's actually a very time effective way of reaching individuals not directly linked to my career, which is refreshing and allows me to develop relationships outside of the normal arenas. And yes, all good companies should have realised by now that the best "sell" is simply to truly align themselves with their customers and build a reputation that they can then leverage. Web 3.0 is a massive opportunity. Some will take full advantage, others will wonder why they didn't.... J

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Justin Lusty

justinlusty1-185277

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Penny Another excellent article. Some powerful messages that immediately recognised as true when your express them. To me Ecademy has been so smooth and friendly to work with that I haven't actually noticed the "software" side of it. It has been that reliable and user friendly. What I do notice is the excellent culture and the amazing leverage that it can bring to people running their own businesses. This leverage really does bring power to the people. With the support of the Ecademy members it feels as though anything is possible and help is always at hand - and gratefully returned. The glue that holds this all together is trust - something that just isn't quite there on other networking sites. Anyway this article has inspired me to start a club, so thank you for that. Best wishes Justin

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Norine Peardon

norinepeardon-254884

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

What To Look For When Buying Your First House Buying Your First House Bulletin Board Penny Thanks for your inspiration and motivation. My niche seems to be writing. I just published another article, "Buying Your First House - Do You Need A Downpayment ?", with ezinearticles.com. I have been recognized as an "Expert Author" by ezine articles. Norine Peardon

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John Jeckmans

johnjeckmans-97610

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Penny, do not understand all of it, not a techie, but some additions and comments they way I see it are: Permission marketing to me, has a lot to do with creating a socalled brand heaven (Corporate religion - Jesper Kunder 2000), see Virgin, Harley Davidson, Nike. So, if we can create this for Ecademy, we reach: Brand Culture Brand: Brands that are so strong that they - in the eyes of the consumer - have become equated with the function they represent. Brand Religion Brand: The ultimate brand position is that of brands that - in the eyes of the consumer - have become a "must", a faith to which they profess. So, with this as a goal: How to get there? Again for me, this is all about: Intention, what do you want, what do you get out of it, is this genuine or instrumental. In short it has a lot to do with integrity and honest intentions, helping others help themselves. People, as in family members. helping each other, being of assistance, in good times and in bad times. Belief, as in type 4 beliefsystems (Avatar): The adherents of Type Four systems look upon their beliefs, as well as those of others, as the blueprints for experiential reality. Type Four believers employ beliefs to knowingly create in the medium of experience. They believe for the purpose of experiencing. They tend to be appreciative and respectful of different belief systems, but will seldom defend any. They frequently change their beliefs to explore new possibilities and new facets of experience. When you really, fully decide to belief that we will create an Ecademy society as described (and we all share that common goal), than you (and we) will experience this reality. why wait? John Interested in working on yourself?

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David Jesze

davidjesze-241056

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Thanks Penny - I totally agree with your leverage comments; using leverage and being the right "lever" for somebody else through strong interdependent personal relationships, allows any small business to "punch above it's weight" and achieve disproportionate success. The only question to answer then, is it true because it works, or does it work because it's true? Greetings from New Zealand David

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Tom (THE HARRIER!) Brown

tombrown-73368

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Thanks Penny, I've recently relocated to Cyprus where I am now starting to get The Cyprus Ecademy Club moving, the reference articles will help me rekindle the spirit of Ecademy on the island. There is so much that Cyprus resident Ecademists can gain from Ecademy I trust they will reach out and grasp the great opportunity to benefit from what Ecademy has to offer. May the sunshine on your families everywhere! Tom Brown I.Eng, FIET, MInstLM www.ConceptPromotions.com

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Gerard Havinga

gerardhavinga-104445

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Dear Penny, Thank you very much for clarifying some of the fuzziness I am still suffering from in relation to Social Networking and marketing using non-traditional methods like the new Web 3.0 systems, tools and philosophy. Especially the message you are putting forward about clubs as a tool to promote a message: (1) the message, (2) alignment to that message and (3) the added value. At any stage you can check if the desired effect is achieved. Applying this to my own projects (increasing the use of Open Source software and creating a more loving and caring world through Biodanza) I have discovered that often my message is not clear (to others) and therefore as I believe it's not working, I become out of alignment with my goals. Very interesting indeed, thank you. Your article reminded me of the concept of "enrolment" as is used by Landmark (the people that organise the Forum - a weekend empowerment / self development workshop). According to Landmark, enrolment is at the core of us being social animals. Some form of enrolment is required, with almost anything we would like to achieve, even just to invite some friends to go out for dinner or see a film. The purpose of enrolment is to create the space and opportunity for the other party to enrol themselves - they want to participate. A bit like what you are talking about. Thanks again, Gerry

1 comments

Pierre Demesmaeker

pierredemesmaeker-85987

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Excellent blog Penny, it is what it is, clubs can indeed be used in various ways to strengthen or build new business contacts. If I'm correct Geert Conard created such a club for his suppliers/customers (don't know anymore what it was). Software is important, shared software can have added value to many companies. I hope you allow me to add a but ... this doesn't mean that although certain functionality is usefull within companies, those same companies will promote to add what they see as a small piece of their 'confidential information' onto a shared internet platform. I think most companies will still choose to have one internal platform with all functionality they need integrated in 'one digital workplace'.

0 comments

Keith Prince

keithprince-18453

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Penny, Succinct as always. I've watched the Ecademy evolve from an idea talked about over a Pizza in High Wycombe to the global phenomenon that it is today. None of that journey could possibly have taken place without you and Thomas and your combined passion and abilities to transform the art of micro persuasion into viral persuasion. What impresses me immensely is that neither of you let your achievements stagnate and you have gone on to add form and shape to value based communities better than anyone. Ecademy TNG (call it Web 3 if you like) should be the start of moving beyond 'many-to-many' and deliver capabilities to create 'any-from-many' communities, a sort of 'plug and play' world for knowledge, value and experience. As always the technology can enable, but people still have to 'get it'. There are yet more interesting times ahead. Keep leading. Warmest regards, Keith

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Tim Crossland

timcrossland-43271

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Technology does bring an amazing opportunity to reach out across the globe. Yet at the same time, it has to be personal. There was a wonderful book that I read whilst working out in California in 1999 called 'High Tech, High Touch' which emphasised the need to retain the touchy elements as we go forward with technology. That point is as valid today as it was then. Tim Message Broker

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David Petherick

davidpetherick-101560

Web 3.0 - 'Community, Tools and Intention'

I have just returned from The Next Web Conference 2008 in Amsterdam, where we heard, among many other great presentations and conversations, about Web 4.0... I'll be writing a little about that in the Next Web Blog, where my dutch friends have sensibly decided not to do version numbers. It's always just 'what's next'. One of the most pleasing and rewarding things was being present when the meeting pictured here took place between Leon Benjamin, who has done so much to make Ecademy the success (and the semantic powerhouse) it is, and Minne Belger, who plans, aside from allowing people to live forever online, to become the father in the world's first cyborg family. Yes. A robot family's patriarch meets the author of Winning by Sharing. The key message that resonated for me, and which has been the motif for all that has been enjoyable and successful within the context of my engagement with, and through, ecademy, is that when the web is made up of comment, connections and contact from friends, you have an entirely more powerful set of forces than any other that has existed in history. And the even better news is that Ecademy is an open-standards data container which allows a full future toolset to be applied, and leveraged. Regards, David Petherick Digital Biographer — is your online presence your tireless advocate? Office: +44 (0)845 658-9058 | Mobile: +44 7966 67-37-49 | Skype | Pownce My BlogsSee my recent Blogs at Ecademy | TestimonialsWhat people say about me... | Rock StarsPeople in my Spotlight... | Online BarBuy me a pint... virtually! | Web HostingQuality small business web hosting in US or UK! | Tweet NothingsTwitter: Updates and insights in real time    .fifty { color: #000000; font-family: Verdana, Tahoma, Arial, Helvetica, sans-serif; font-size:100%; margin: 0px 130px 0px 80px; line-height:135%;} .myli {font-family: Verdana, Arial, Helvetica, sans-serif;font-size:100%; list-style: square; line-height: 160%;} .wee{font-family: Verdana, Tahoma, Arial, Helvetica, sans-serif; font-size:85%; line-height:150%; margin: 0px 130px 0px 80px;} a.toolTip{position:relative;} a.toolTip em{display:none;} a.toolTip:hover em{display:block;position:absolute;top:1em;left:2em;padding:0.2em 1.4em; border:1px dotted #996633; background-color:#FFFF66;color:#000;}a.toolTip:hover{font-size:100%;/* Fixes bug in IE5.x/Win */}

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mark wing

markwing-125302

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Thanks again, as always Penny. This is very interesting reading and informative too. There is so much to learn on Ecademy. I'm sure that most of us are still grappling with what Web 2.0 are means/t

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Jackie Walker

jackiewalker-157938

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Well said Penny - attitude being our own personal software which we run and which can often do with updating and re-evaluating! We need to embrace change and make it our friend and ally Jackie Walker The Divorce Coach The Divorce Coach Blog Divorce Coaching Club Give your divorced friend, family member or colleague somewhere to turn to which will help them regain happiness, understanding, the ability to feel normal and listened to in a safe environment. It's their life and their choice if they want to take it up, but they might not know it's here yet

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Scott Andrews

scottandrews-137352

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

It's important to be connected. I've been watching semantic collaboration begin to occur within social networks and my feeling is there is a lot of growth to occur in our tools over the next 5 years... The most important thing we need is ways to take all this data and streamline it quickly to what we need most. To the extent 3.0 and social networks do that for us, the better off we'll all be. Scott Andrews, CEO ARRiiVE Business Solutions www.ARRiiVE.com

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Graeme Cooper

graemecooper-230421

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Penny, There is a lot of good advice above. I can reinforce some of it. When I was setting out in business in 2006 a prominent international businessman I had the pleasure to meet said to me "If you treat your people better than your clients it will virtually guarantee success". I have endeavoured to follow this sage advice ever since. Result: I have never had to look over my shoulder doubting the team effort. Ecademy is for me becoming a tad of a team. Why ..... QTQP. Regards Graeme Cooper Corporate Battlefields

0 comments

Giorgio Burlini

giorgioburlini-160456

IT Doesnt Matter Penny

...or How IT advantage (and so leverage) fizzle away after all the participants adopt the same technology. The trick is always be one step in front, so relatively to others, your IT creates a better or bigger leverage. But how to do it? How can you be always at the forefront? Jack Welch (argubily the most famous CEO) incharge of GE for 25 years, used to say to his employees, DYB or Destroy Your Business. Only when you destroy what you have built you can move forward and improve. How many big (and small) company reach the top and then they run quickly into troubles because they think they shouldnt change? So what's next for Ecademy? Blogs are history in internet terms, clubs and marketplace as well. They are so succesfull that we have now so many that in order to leverage them we need to create even more. A perverse cycle. As usual the competitive advantage goes away and we need to re-invent the wheel once again. What is the next killer feature to reignite the leverage and give Ecademist a competitive edge? Maibe in a world where big leverage is collapsing under billions (or trillions) $ of fantomatics loans created by the biggest and brightest, we will all discover that a coup of coffee and pen and paper are the biggest leverage of all...and of course a group of friends to share it with. Producer of Ecademy Training Videos and The infamous Out-takes We film subject-matter-experts delivering their content to a live audience. The content is then made available to a global audience through net Tv channels.T: 07703-167586 E:  giorgio@smartlearn.com W : www.productizeyourself.com Next month event: How to Create Your Own Video Training Channel

0 comments

Lucas Wyrsch

lucas_wyrsch

It's all about attracting the people on time and on line

KISS LUCKEcademy offers us an online place where we can meet like minded people at the right time to communicate with them in a simple way and to share with them our ideas, thoughts, wishes and desires. We can ask questions, answer them and receive input to optimize our understanding and knowledge, build new mastermind groups, become more positive, more bottom-up, more open-minded, more empirical, more successful and increase our attraction and trust within the community. Just my two cents of input - Lucas Join The Swiss Business Club - Join the GuanXi Game Club - And Join the Risk Consulting Club!

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Jamie Roy

jamieroy1-229497

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Thank you Penny for another wonderful insightful blog Being back in my home country of New Zealand and now an Ecademey member it has been amazing to see how far the Ecademy web stretches. The Auckland club now has over 1000 members. What amazes me is you can land in a new country send out a few message and before you know it you are in your groove communicating in the ecademy "Universal Language". "Ecademy is your software as well as your community. Everyday we are encouraged to see the number of business people leveraging the tools (software) we provide to ensure they get 'maximum output from the effort they put in. Using Blogs and Marketplace, allows you to communicate your message 'one to many'. Additionally, owning a Club allows you to create your own community and access tools that can enable 'software leverage' or "many to many". This enables you to get your message across to a like minded, focused group of people." So very true. Take care and keeps that inspiration flowing Jamie :)

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Linda Vansteenwinckel

lindavansteenwinckel-229026

'Community, Tools and Intention' - my experience on Ecademy

Hi Penny, A delight to read this! All so true. Thanks for your remarkable efforts.... I am a recent member of Ecademy, and this is what I found here: The community : warm and responsive! The tools : easy to work with, user-friendly, effective The intention : not just sterile networking, but making real friends and very useful contacts worldwide Permission marketing at its best... Warmest regards, Linda Linda Vansteenwinckel

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Fred Plimley

fredplimley-113481

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Penny and Everyone, Your article "Web 3.0, Community, Tools and Intention" is very relevant and "right on the money" from my point of view. I am quite pleased and honored to be a member of Ecademy and to be a member of this group of other esteemed, substantive executives. Thomas Power is definitely correct that Ecademy is a strong resource for networking & business development. It is an inexpensive and highly effective forum and tool for marketing your organization or company with substantive functionality, features and benefits. I find Ecademy to be a substantive tool in promoting investment, business development, trade, and tourism to Malaysia and the offerings of our company, DK Malaysia Development, LLC. We have found internet marketing and networking groups to be one of the most effective ways to gain interest in travel, tourism, business opportunities or working in Malaysia. and our organization. As you correctly mention in your post, online marketing and networking groups are the wave of the future. This type of marketing achieves definite results and I would be happy to discuss this or potential business opportunities or synergies with any of my fellow Ecademy members. I would also like to take this opportunity to invite all of you to join our main forum, Linkedin Malaysia at http://www.linkedinmalaysia.com In summary, Thomas and Penny Power are serious worldwide networking and internet business development leaders and pioneers and they were definitely well ahead of the trends in the online marketing arena. I am very happy to consider Thomas and Penny as friends and I and many of my associates have serious respect for them and their diligent and innovative efforts. I look forward to working more closely with them in the future. Take care and All the best, Fred Plimley President - DK Malaysia Development, LLC Host/Moderator - Linkedin Malaysia f.plimley@dkmalaysia.com http://www.ecademy.com/user/fredplimley http://www.linkedin.com/in/fredplimley (909) 214-8783 (951) 243-3602 Skype ID: fredplimley

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Maria del Pilar Diez Calderon

maria-pilardiezcalderon-88003

Quite practical and useful blog

Thank you very much for sharing all the information above, I have printed it and I am having it next to my notebook computer to re-read it. I have had a look at Web 3.0 and artificial intelligence, it is scaring and it is excellent when being used in a positive way. Best businesses Sunlit, mdp Tel. 01483 202581 View my page on Carrot

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Nicole Rees

nicolerees-220267

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Penny et all, Hmmmm ...yes, the feature offere" to be a club leader / forum moderator is certainly for higher insight into diverse and specific topics and certainly benefits some of the members. It is a growing evolving way to inprove visibility, contribute and receive from the community and thus also create creditibility and higher visibility . I thank you for the prompt on moving forward with this and notice that there are still some clubs unlead ... When I am ready to put my time and effort into just one thing and focus on it .. I wil be glad to connect in this way as well. Currently very busy with online and onland activities and also tending to urgent private matters. Wishing you all success and the best in leveraging either knowledge, business contacts, future enterprises and tooling into the next generation. Glad to be part of the group. Kind and respectful regards, Nicole Rees

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Shelley Fishel

shelleyfishel-235880

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

In my short time as a member of Ecademy, I have connected with many strangers, but now feel that I do have many friends. Thanks for the article Penny, keep them coming. Shelley Shelley Fishel Managing Director The Training Surgery Limited Training Take IT Personally www.thetrainingsurgery.co.uk Company number: 6387049 Registered for business in England and Wales

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Michael Omansky

michaelomansky-168069

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Penny -- Many good points. The key challenge is to maximize the use of Ecademy in a clearly, as you put it, "time starved" world. -- Mike Omansky

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Anita Howard

signtalents-76558

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Penny thanks for inviting me in here.. That was quite an article there! :-))) Ecademy to me has been a beneficial platform, a kind of deliberate process of exchanging info and that's been quite an eye opener. Thanks again Anita.

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Denis Cahill

deniscahill-179890

Web 3.0 - challenges and benefits

The greatest thing about emerging technologies is they solve immediate challenges and present more challenges for future innovators to solve ;) My interest in the internet stems from way back in 1994 when I was testing modems and communications software for this 'you beaut' thing called the world wide web. It wasn't had to see how bulletin boards had been superceded by a superior system and presentation. When it comes to Web 2.0, it is easy to be cynical and just see it as the old web (e.g. Yahoo! clubs, ICQ communities, MSN) just dressed up with a few extra features. However, something really had to happen to make this platform readily available to the non-tech savvy community. As for Web 3.0, business has and will continue to have a huge influence on how the Web continues to evolve. Ecademy deserves accolades for its role in adopting emerging technologies and making them available to benefit business. Being a relative new-comer to business and having a lot to learn, I've only recently tapped into the wealth of knowledge and advice available (much through Ecademy). Thanks Penny & Thomas :) Denis

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Steve Wilkinson

stevewilkinson-144667

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Penny A fascinating article in which you've outlined what many people feel, but perhaps pay lip service to it's importance and relevance. Time after time it has been proven that even a small business can be highly successful through leverage, and the Internet is clearly the way to maximise that. I couldn't agree more that there has been a move away from selling to people buying. That couldn't be more highlighted than in the massive growth in price comparison sites, now many of them advertising on television. The big shift for me, though has to come from people praising products and services on blogs, forums, etc rather than using these as a vehicle to complain. That's what we've tried to do with Finding Ways, www.findingways.com, which is about to undergo a revamp. Aimed primarily at disabled and elderly people, as well as parents of young children, the site features reviews of accessible places by the public, using the principle that referral and recommendation is the best form of marketing. Unfortunately, to date, we've encountered too much negative feedback about places rather than praise for those where best practice exists. We'll get there, though, and certainly Ecademy has, and no doubt will more so in the future, play it's part in making Finding Ways a global phenomenon in years to come. Steve Wilkinson WheelchairSteve Inspirational Speaker and Access Specialist www.wheelchairsteve.com www.findingways.com Global Accessibility Information Website www.diff-abled.com Redefining Disability - Everyone's Diff-Abled!

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William Lombaerts

williamlombaerts-215865

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Penny, Thanks for this artukel. William

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Wayne Turmel

wayneturmel-200856

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Penny, as much as I detest all the numeric assignments (2.0, 3.143) the next wave of using the web is, indeed, upon us. As someone who's using these tools in a variety of ways, I can agree that the next wave is actually kind of a retro-approach. Now that we have cool tools, and both the WOW factor early adopters love and the technophobia and mistrust the rest of us mortals have dissipates the trick now will be to apply human ethics and common sense in using these tools. Thank you for leading the charge and letting people know that tools are great (and they won't stop coming much as a breather would be nice) but how and why we use them will determine whether it's for good or not.

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John Atkinson

johnatkinson1-197781

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Penny What an inspiring article; so much so that I will be l;ooking to set up my own club and have set aside some time this weekend to ensure everything is aligned and conguent. Kind regards john

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Albert Wm Gosnall#1

albertwmgosnall-42650

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

A most stimulating read and another revelation to myself about the way the www is changing the face of Society for the better. If the organisers of the 2008 Olympic games had applied the lesson to be learnt from within this one blog, they may well have chosen a different route! We are all blest with 24 hours in the day, human day, a lot of which we spend sleeping. To benefit from sleep, you have to know that the time you spent awake is always productive and useful. The Ecademy ethos guides one into the reality of how to best do this within our changing and shinking world in which two thirds of the population do not yet have a life of any sort. How can we who form the largest segment of those who have a life, contribute through the emerging web 3.0 to the benefit of the other two-thirds? I myself at 73 have limited time to see it happen but the Ecademy is the place where I think I just might see it beginning! Albert Wm. Gosnall

0 comments

Mustapha Amnay Bouga

mustapha-amnaybouga-111722

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Fab Article Penny. I will definitely quote it and quote you in my next seminars. You describe perfectly what the quintessence of Networking is...A human tuning of tact (as in music it is the basics of harmony), speed (what makes an engine more powerful than another) and rythm (that makes a movement sustain itself i.e prevail healthily...). That is why Ecademy is ...The better network and the best network in the world! Thanks for sharing Pen! Kindest regards, MuZ+afa Mustapha A. Bouga Chairman Ecademy Africa From Movie City Casablanca Coaching Collaboration Circle Rise! Engage & Score! Your Good is Better...Your Better is Blessed! Eddie Murphy-US Actor and Humorist Mustapha Ait Amnay Bouga Instant Messenger ...eightamnay@hotmail.com On/Off-Line Coaching-Training http://facilitator.spaces.live.com Coaching Winners Today +44 75 09 12 0604 Global Coaching Hotline http://membres.lycos.fr/facilitator Cell phone +212 61 09 28 88 Global Friends Meetings http://360.yahoo.com/mbouga Skype...eightamnay Global Instant Alerts +44 79 63 90 33 60 Skype: eightamnay

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Richard Alvin

richardalvin1-165943

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Great blog and to the point of explaining that Ecademy is a great platform, but one where you need to put in to receive. Subscribe FREE today to the UK's leading magazine for Small and Medium sized business owners - Business Matters by clicking here Richard Alvin

0 comments

Andrew Wilcox

ajwilcox

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Open Minded Day 22nd April BracknellHow can we work better together so that we all get more from Ecademy? Web 3.0 and ending up in that basic human requirement membership. Being a member of nothing, a hermit, does nothing for you in today's society. Meeting, understanding and relating to people is what matters. Both on line and off line clubs are great for doing this. Four clubs led to the meeting above happening. First Ecademy the big club, then Orange Juice for people interested in getting mutual benefit from Ecademy, E2008 a subset who volunteered to organise some days for everyone else and finally the Open Minded Days club for bringing the attendees and other interested parties together. If any of your readers need help or as importantly want to share their knowledge about getting more from Ecademy then please join the 30 who have registered. Our expectation is this will rise to least 50 on the day. Tel 01962 738534 - Mob 07813 211451 - Skype ajwilcox - Email andrew@cabre.co.uk Next Cabre MindManager Day - Principles and Master Class 7th May, London. Applications of MindManager | Cabre Community | Trial Software Downloads | conferenceREACTION | Search Cabre

0 comments

Phillip Howells

philliphowells-17067

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Penny Thanks for a very useful update and the reminder that I should be making more use of clubs, especially to talk about my passion for long distance running, my interest in health and fitness - and the running/fitness and health books I am writing with my fellow-runner Edward Chapman as Ed & Phil Publishing! Kind regards Phillip x www.edandphil-publishing.com www.getfitandhealthy.eu

0 comments

Carlo Branca

carlobranca-220805

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Penny, thanks for sharing, i'm registered in many social/businness networks, because i begun to make networking online not so many times ago (less than a year :( ) and i still have to learn a lot, i used to make the same thing but without internet, so i spent a bit of time for each one of them to understand them properly Now after that i made a "journey", I can just write that i made a mistake not going on working in here for a period ;) Surely everyone of the networks where i am gave me something, and surely this is not the most famous in Italy, but like a clever man wrote: ..."if the mountain is not going to Mohamed,Mohamed has to go to the mountain"... :) so i'm trying to bring people my people in here ;) Thank you Ecademy for your wonderfull job. Good businness to everybody ;) Carlo

0 comments

Alan Dansey

awdansey-24875

Thanks

Thanks Penny, - For an interesting and inspiring article - For getting me thinking - For getting me acting! - For distracting me when I should be working!!! (or is this working?) I have benefited considerably from my time here in Ecademy but in a way it has only just begun, Alan WebMan Dansey A W Dansey Associates

0 comments

Radka Kozielova Counselling Service

radkakozielova-187287

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Very good blog Penny thank you to share it with me love Radka

0 comments

Cora Stam #4

corastam-123917

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Great blog, Penny, thanks for stressing the importance and value of the Ecademy clubs -- and for your thoughtful questions... Cora 2020 Vision Club The story of the #4 in my name can be found here

0 comments

Charles OKWALINGA

charlesokwalinga1-75333

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Thank you Penny for the great article. there is a lot of imformation and subsequent responses as well. I may come back with more responses but would like to say a thing or two here. I was invited to Ecademy by someone who sincerely thought that what we were / are doing ws not represented at all and the infor would be great for the community. When I managed to get started I was attracted by the 'community aspect, and support through exposure to a wider, even global community. In reality there is a vast variety in the 'community' and while the intention still remains credible, the community evolves, hence our level of involvement and commitment. I am a firm believer of community, and 'friendship a head of commerce' I have not messaged randomly or lightly, or just seeking to sell, but believing that a contact I have come to will be mutually beneficial now or later. I have also recently come to understand the strengths of leveraging and have enhanced my commitment to Ecademy and networking platforms. I have made a lot of friends here Surely If I believe I have come across something good, I tell it to my friends or contacts. It may not be, and should be given a benefit of doubt in disagreeing, hence politeness in rejection. Similarly, if I am in need, I would first approach my friends or contacts and understand that they may guide me in addressing the issue that affects me. A freind in need is a friend indeed they say? or if thou shalt scratch, scratch thou where it itches otherwise you inflict pain instead.... ( I made that up you realise) Again the intention needs to attract benefit of doubt and offer politeness in rejection. Community, friendship, permitted marketing, leverage, all loose meaning if the above break down, so we will be just like reddressed cold callers. Blessings Charles OKWALINGA BSc., CRE, chasokwa@yahoo.co.uk; +44 (0) 7984456948 Manager: Exceline Catering Services; Chairman: Mercyline Africa Trust Chairman: African Caterers & Restaurateurs Association ( A C R A ) Sometimes right, sometimes wrong, but always with conviction

0 comments

Jacqueline Bailey CIPD MIRP

jacquelinebailey-cipd-mrec-241079

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Penny, What a great blog which only states what we all know to be true. I have great empathy with Seth Godin, having come from a HR background initially I spent years working and living by this concept. It was a very hard world back then in HR, we were a service which never brought in profit as far as the board was concerned. Again this concept of building relationships and not selling I have found to be sucessfull in everything I do even in selling roles, however it has taken along while for people and businesses a like to understand the concept they are all starting to wake up to now. It is great to think like Penny comments that it has been the smaller businesses that have taken the lead in this, solely working within a small business we work outside the box and build great relationships with other small businesses and have been building communities like this for years. It has only been with the superb service of sites like Eacademy we have been able to do this on a larger national scale alot easier than just regional which has been a terrific tool for growth within small businesses. Together we have been promoting each other, working together on projects and campaigns ensuring the growth of all businesses concerned and building great lifelong friendships along the way. This in turn breeds business success. Havin recently been in Turkey I totally understand the earlier comments of being able to buy in peace I do not want haressing for a sale and now this is more than likely will put me off from working or even buying from them and I will move on else where. Its all about listening to your community and customers. I have recently worked with local dairies for instance together we offer a superb customer service and product range, nut not only this we keep the milkman tradition alive and well and jobs and wealth within the community. The one think I personally think is slow to see this is the media and they alone look at PR regarding such issues are poor news but the networks etc are full of it and this is what we all want so sooner rather than later they will have to start listening too. This will be another great book I shall have to read Penny thank for this great blog. Jacqueline Bailey CIPD MREC Head Of Marketing, Kitchenmonkey.co.uk

0 comments

David Nunn

david-nunn-21329

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Penny - this is an very interesting blog. Clearly, many of us have a long way to go to achieve our business goals, but when you talk of "software leverage", I immediately found synergy. I have always believed my ethos that "Data is the Key to your Customers". The valuable information businesses hold on their customers is usually stored on software - from Excel spreadsheets to enterprise-wide software like Siebel applications. However, it is the maintenance and management of the customer information that is critical to business success. Even many of the largest organisations have not yet fully taken advantage of their most valuable asset - their customer data. Those that have, have gained more insight into who theiur customers are and have subsequently developed effective targeted marketing campaigns to support acquisition and retention marketing strategies. With my background and experience, I can provide immediate benefit to businesses that want to take advantage of their data and turn that "Key" to their customers. If anyone would like to discuss how to start turning their "Key", pls visit my profile and contact me: http://www.ecademy.com/account.php?id=21329 Warmest regards, David

0 comments

Aidan Pilkington-Burrows

aidanpilkingtonburrows-238721

Web 3.0 - 'Community, Tools and Intention'

Following Nikolay's observation, I feel that it is important that Web 3.0 is more than just a sympathetic banding together of like-minded inward looking business interest. The subject order 'Community, Tools and Intention' suggest that we come together, are provided with or make tools, and finally decide upon our intention. Surely Web 3.0 is the intention to develop tools that will allow a community to flourish. It is the intention of those who set out on the journey to create an environment and the appropriate tools for a community to prosper. Personally, I'm hoping that Web 3.0 will remove obstacles to communication and result in a much wider international community. The internet is only one step away from becoming a nation, in that we don't pay taxes to it. Of all the netowrking that I've been party to, both digital and analogue, Ecademy is by far the best forum for comminication, most forward looking, least introspective and so, more than likely the best forum for change. Kindest regards to all, Aidan

0 comments

Adrian Hall

adrianhall1-128845

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Penny, thanks for inviting me to participate in the discussion. I certainly agree with your thoughts on the changing shape of sales. I think as time goes by there is becoming less of a distinction between sales and marketing. On a personal level, although my job is very sales related, my preferred approach is to spend more time drawing a clear mental picture of my ideal client, finding them and making them aware of what I do. Once I have found them and they are aware of what I do, it should just take a little nudge to 'make the sale' because if I have done my job right, and the delegate is a perfect fit for the summit, why wouldn't they want to attend? I find this much less stressful and much more productive that running around like a bull in a china shop, trying to force square pegs into round holes as so many 'sales people' are encouraged to do. Ecademy and other business networks certainly help to make people aware of who you are and what you do in a quite unobtrusive way. I think it is important to note, many of us here on ecademy and other sites have been 'dabbling' for some time and we are finally understanding the concept, with the help of mentors like yourself and a few others. Personally, I have felt for the last few years, there is definitely some value in online networking, I wasn't sure what the value was, but I have stuck with it. I now feel I have a fair grasp of what networking can do for me and I see different values to different formats. I think we have a responsibility to nurture newcomers through the process, especially when we are the ones to introduce them. The temptation is to focus on developing the technologies but I think it is important that we nurture the people in equal measure. Adrian

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Mark Sinclair

marksinclair2-218131

Great blog, Penny!

Thank you Penny. As always, your musings are an absolute pleasure to read. And I couldn't agree more with what you say. It's great to be involved in Ecademy and build relationships which I would never have had the chance to build. It's also interesting to sit on the sidelines of discussions I cannot/will not join for various reasons and see how things develop. It's an education! @ Your intention and your attitude is what makes the tools work. Spot on. And isn't it interesting how you can connect with people you've never met face to face, but in ways which are interesting/helpful/enjoyable/memorable to you both? IMHO this is down to attitude. And I've encountered lots of (positive) attitude on Ecademy. But I think you should edit your blog. Shouldn't it have read: Your intention and your attitude is what makes your life work? Thanks for sharing your thoughts Penny, and for dispensing great advice. Mark Sinclair, Features Editor, yourBusinessChannel Broadcast Business TV from your website or blog.

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IRENA KRALJ

irenakralj-223963

About personal touch and my experiences

Dear Penny, Thank you for sharing this excellent blog with us. After six months of my online networking experience and joining many online networks (Ecademy was the first community I joined) I'm glad I can say: HERE IS MY BASE. None of those (other) communities does not have that very needed personal touch as Ecademy do; you have no opportunity to know even names of their founders, not to talk about personal messages from them (or comment their blog :-)). Here I have the tightest connections with other members and "direct access" to Ecademy Team - the thing I appreciate most. Ecademy is the first and only community WITH SOUL. That is, if I can say, OUR (because I feel as a part of it) greatest leverage, not only software - software is just a tool which brought us together. All the best, Irena Kralj RE/MAX Croatia Regional Office

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Nikolay Kryachkov

nikolaikrjachkov-116001

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

I think web 3.0 stage is difficult to achieve because it depends on people who can convert business requests into relevant business replies. Web 2.0 (CMSs, clubs, blogs, groups, forums ... - communities) may generate a lot of sympathy but it's too abundantly for business purposes. Web 3.0 may shift value creation from storage of business connections to relevant business match making and formation of project economy.

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Charlotte Howard

charlottehoward-195455

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Penny, Using Ecademy alone has already proven a lot to me and I am sure everyone else can say the same. It is a very useful tool that everyone on the internet should be using. We meet people from all walks of life that are willing to help us succeed in business. The resources that are available alone on Ecademy is enough to really put your business into hyper drive. Ecademy is the only network of its kind that has everyone all over the world pulling together to make things work out effectively and efficiently. Permission marketing has been effective for a long time and it is the only way to go. Making a powerful intention to everyone here will only help you to be a better leader,networker, and friend. That to me is a very powerful tool in itself and services you may not offer you can refer your friends here. Get To Know More About Me http://www.CharlotteHoward.ws

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Mike Harmon

mikeharmon-220730

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

It still amazes me how an organisation as large as Ecademy can still feel so amazingly personal. Being new to Ecademy I have been toying with the idea of doing a blog and starting a club but not quite sure how to go about it. Since joining Ecademy I have much more work so without realising it, put the blog and club slightly on the back burner thinking "I'll do those next month". What great timing that Penny sends this with all the useful links I will need. It really does feel like I have a friend watching over my shoulder and giving me the gentle shove I need. Mike Harmon Naturopath & Cosmetologist

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k k

rebeccahollis-211064

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

My Internet Business|Reading News | Reading Property | Reading Events |Reading Cinema | Reading Free Adverts | Advertise in Reading | Thank you for the blog Penny i found that very useful. I belive in the words of Seth Godin too and have always lived by that, will look forward to reading his book. ;-) Rebecca Reading Business Directory UK Business Directory

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Penny Power

penny-power-1001

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Don, thank you, the GRID is the technology that allows the community to communicate, it is the people and intention that makes the GRID work Mike, you are right, Club engagement is so powerful, the intimacy and sharing in the clubs here is the best I have ever seen on the web Keith, I agree, there is a long, exciting road ahead for us all with technology, we are only at the start, like the early days of the PC in the 80's Iris, I hope you connect with the Buddy I sent you on PM, keep connecting and you will see the value, perhaps be clearer about the help you would like and also, look for opportunities to help others. Sue, I only just got to know you this yea and I can tell you 'get friendship' Andrew, you are a great guy here, a key contributor and you do 'get-it!' Symon, Ecademy is in deed your friend on your journey through life, no rush, just a gentle way forward Christian, your words are right and when you complete your profile and start to share you will feel it. dave, you are an inspiration here, always quote your Advocate story. Thank you all. Warm regards Penny Power Founder-Ecademy Connecting Business People - through Business Networking +447771 543478 To learn more about how Ecademy and how Social Networking can help your business, read my Blog Using Social Networks to grow your Business.. Also, come along to Thomas and Penny's Training Course on 17th April, (afternoon) in London- details and registration HERE

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Dave Clarke

daveclarke

Web 3.0 ... how to achieve leverage through software and people

"Seth's strap line for his book is 'Turning Strangers Into Friends, and Friends Into Customers', on Ecademy we say "Relationships First, Commerce Second'. They mean the same." I am often asked about how I use Ecademy and I make the point that it is a great platform for helping to build relationships. Trust is a vital ingredient in this relationship building process and offline and online activities go hand in hand. It is not a case of 'online' networking or 'offline' face to face networking. Many people seem to think Networking is all about meeting or connecting with as many people as possible. The first contact is just the beginning and, as you say, effective networking is all about building relationships first. Dave Clarke business networking | business networking events | business networking blog | 7 networking secrets for business success | virtual board

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c d

christiandemasy-227064

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Hi Penny, A network is to be build along the times. Step by step... The internet allows a lot of shortcuts for people who are willing to exhange their experiences. But it's also the reflect of the Humain Being only with his qualities and default. So, there are choices to be made. To develop Human Welfare and bring efficient solutions in this very quickly moving World is a way possible for internet network. But behind the words and announcements must be the reality to build. Hope that can done. Best from Belgium, Christian Demasy www.ifrance.com/opportunity

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Muchina Thuo

symonthuo-75282

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Thanks Penny. This piece sounds like the road from where this Network-Ecademy and philosophy on which it was founded. I continuously try to pick what is applicable in my environment visa vis in Europe/America.However,you have put the challenge right at my door step. What i read is that , Ecademy is a journey(Marathon) not 100 metres sprint.. Thanks.... Warm regards Entrepreneur, Muchina Thuo My passionate appeal to the fellow Africans across the globe, lets join,One Global Family Network.Meanwhile, Have a lovely time here and keep enjoying yourself. www.streamtech.co.ke

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Andrew Wilmot

andrewwilmot-96889

Thanks Penny to you and the Team ...

... for making the ride of this next wave so enjoyable ... I am very grateful to be be making this journey in such esteemed company and with such style ...keep up the good work ... Best wishes, Andrew Health and Well-being Club Leader ↑ Grab this Headline Animator

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Sue Smith

suesmith2-188209

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Penny, Great insight into a subject we all know fundamentally to be true - people don't want to be sold but they love to buy. We're taught the fundamentals of sound business strategies like those by Seth Godin, from a very young age 'play fair with your toys', 'share', 'be nice' 'wait your turn!' and then somewhere between getting a mortgage, setting our sights on great success, launching a new business or simply just making ends meet, we forget the lessons of being human. Web 2.0 was a gateway for people to create and share their world, their thoughts, their stories, their lives online and connect as human beings sharing the same planet. We remembered to be human - to share. Now, as that creativity and open dialogue expands we are beginning to see a real use for it in commerce, and now the big guys are catching on. When Mr Jones, next door from you or me can devalue a brand simply by 'advertising' his bad experience on his blog, finding like minded people on a community he created in Facebook and posting his horror movie experience of the brand on Youtube you can see why big commerce is hungry for Web 3.0. We've come a long way from push to pull media and I agree with you, the more businesses and individuals are open to sharing knowledge, listening, genuinely listening to their customer's or friend's needs, the closer we are to sustaining an ecosytem that will support our brand, our life needs and our desire to celebrate our kinship.

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Iris ten Holder

iristen-holder-254250

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Penny, Here are some quick thoughts, and no doubt at a future time I can do a better job in giving feedback and comment. As a consumer, I know I want to BUY and not be SOLD to. I have been known to walk out of stores that were trying to sell instead of serving me. I want to shop in peace, and browse in peace. At the same time I want to be able to find what I want, need or desire. Permission based marketing is the only way to market, and Ecademy allows me to go where I want and to not go where I do not care to go. without hurting any feelings. I would like to see opportunities and so far I have not seen any. No doubt I am missing something somewhere. I did meet wonderful people. As for the tools, I have a lot to learn and learn to understand. A buddy would no doubt be helpful and welcome. I also need to learn how to bring my message and find out where the need is. At Ecademy I hope to test my communication skills and modify them if needed. In some cases I have not been given the feedback I asked for, even though help was offered. Offering help without saying in what way is less than helpful. I may misunderstand and ask for help that was not offered. Yet I come with hope and expectations - dreams is the word. Thanking you for all you do, Iris ten Holder, Arbour House Studios Ottawa Photo

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Keith - PhotoVideo - Nicol

keithnicol-225901

Web 3.0 - 'Community, Tools and Intention' - how to achieve leve

Penny, Although I've not delved into many of the clubs on ecademey, the entire social networking process is certainly heating up and seen by many as the wave of the future. In about five years time I can see us all doing our networking and blogging in a completly different way, though video casting, video email and video blogging, or whatever interesting name it shall adopt at the time! The permission to market idea is great and reminds me of the Bluetooth guys who set up a Bluetooth sender advertising events, offers and whatever else as I walk though the shopping mall or down the street. It;s not really hit Spain yet, but yet another marketing angle that can be looked at for the future. Better get your web guys ramping up for more than just the occasional video entry. It's great to see that ecademy already have a video section, video training and video embeding, so we are a step ahead of many of the others already, and growing all of the time. Cheers, Keith www.PhotoVideoSpain.com www.CostaBlancaOnView.com www.TalkFusionVideo.com Providing video, photography and entertainment services for the Costa Blanca and beyond. Specialist in Research and Development. email: videoKeith@mac.com

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Mike 'Smiling f@cebook' Farrow

mikefarrow-70757

Web 3.0 - 'Community, Tools and Ethos' - how to achieve leverage

. Thanks for another excellent article Penny, I must say that the concept of permission marketing had a profound effect on me also. Whilst there are people on Ecademy who see the platform as merely an opportunity for blog to flog, you in particular have always given credibility to 'Turning Strangers Into Friends, and Friends Into Customers'. I have found that most of my most successful engagement has come through Ecademy clubs, my local club although small is always lively and keeps me in contact with those who are physically close to me and also what goes on in my local area. Clubs like Optimism helped me re-establish my faith in human nature and other clubs which I will not not name provide me with business opportunities and intellectual stimulation. My experience with Ecademy and the friends I have made here have convinced me to launch my new social networking add-in here rather than the much larger and more viral Facebook platform. The application is especially suitable for Ecademy's rich mix of off-line and online networking and it is more important to me that I get close engagement with a community of people who I like, trust and respect than to reach large faceless audiences. Keep up the good work Penny and let's make the second ten years an era of growth and profit for all of us. Warm regards, Mike We develop facebook apps and widgets, word of mouth and viral marketing technology, e-commerce and social networks Mike Farrow, WOMAV - Word of mouth and viral marketing technology, Email: mike@womav.com, Web: womav.com, Phone: 01237 429 429 Imagine if you had an idea and it spread through the Internet like wildfire, just bring us the idea, we will help you with the matches. ** Please contact us if you would like be considered for Ecademy's first add-in beta and you have a Web enabled mobile phone **

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Dominic Fernandez - www.computants.org

dominicfernandez-230171

Web 3.0 + GRID ...

The web is a service for sharing information over the Internet .... GRID is a service for sharing computer power and data storage capacity over the internet - it allows hundreds of thousands of participants to share resources at the price of a Local-call. This technology will revolutionize society because with computing power made available, people would be able to collaborate and communicate in ways that some of us cannot even imagine. The Grid computing project was started by CERN seven years ago when its researchers realized that one of their projects would require massive quantities of CDs to store data. Dom Fernandez Computants Inc.

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