Ecademy Blogs, SEO, No-Follow and how to win the game

There's been a lot of chat about SEO and how to make it work here, as well as some disinformation about the impact of some links being what is called 'no-follow'. Let's deal with that first, when you embed a URL inside a blog post Ecademy mark that as 'no-follow' to help Google classify things correctly and to make sure Ecademy is ineffective as a "link farm" (a site that seeks to improve the importance of other sites unfairly through the use of links - Google hates them and penalises anyone they consider is doing that, both the farm and the sites the link to).

However....

Every blog and comment contains two links to your profile, on the picture and on your name, Those are follow links, On your profile page is a link to your company website and your blog, both follow links.

For clarity, No Follow doesn't mean don't index. Google spiders still index and include the linked site in the Google index.

it just tells Google that the linked site isn't necessarily relevant to the page that links too it, so Google works out relevance based on the content at the website end. It's not right to say it is given no weight by Google, just not any referred weight. If it's a properly designed web page with the good SEO you still get oodles of benefit from no-follow links and Ecademy isn't downgraded for 'vouching' for pages that aren't relevant to the page it links from.

Follow links pass page rank. Your (Ecademy) profile is relevant to your (Ecademy) blog, so it's appropriate to pass the page rank to your profile page, and your profile page is relevant to your website and (personal) blog so it's appropriate to pass page rank with that too. That means that the more you blog the more you promote your (personal) blog and website, and that's why the SEO here works so well, because the use and design of the data flows and follow/no-follow links is accurate. Google rewards that.

To really benefit you should ensure that the keywords and meta data on your website and blog is consistent with the SEO descriptions, keywords and 50 words on your profile.

See these case studies 1> and 2> and note how the blog entry on the Abelard site ended up outperforming the Ecademy site in the first example, enabling me to open a dialogue with that business.


William Buist
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Simon Raybould

curvedvision-227862

Marketplace

Hi William - thanks for the clarification: can you outline the (NO)FOLLOW status of marketplace entries? TIA

1 comments

Lyndon Wood

Lyndon

Ecademy Blogs, SEO, No-Follow and how to win the game

Some great benefits when blogging here folks. I have been testing that out the last two days with certain things and have discovered the wins. Like I have said a few times before 3.5m visits all due to the blogs so make the most of it to build your credibility without advertising. Great clarity William. Lyndon

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Nick Wallington

nickwallington-676537

Ecademy Blogs, SEO, No-Follow and how to win the game

Hi William, I went to the last one remember :) Unfortunately I am away for the second half of April. maybe we can get together at some point when I return, I would really love to learn more about how to link my blogs to my website. Hopefully I will be back for the next Blackstar Friday lunch in May. Talk soon Cheers

1 comments

Nick Wallington

nickwallington-676537

Ecademy Blogs, SEO, No-Follow and how to win the game

Great advice William, thanks. Do you hold classes to assist those of us who need further help to design our websites better and to teach how to blog better? I think it would be a worth while class. Nick

1 comments

Simon Raybould

curvedvision-227862

Thanks William

If I've understood you correctly then, links in sigfiles and so on to external pages will be followed by Google (probably, you can't force Google to do it) but that they won't count as 'valued' links, voting for that website. That severely limits their use as SEO fodder and as such there's no point in people using blog after blog just to build inbound links to their websites in Google.... right?

1 comments

Robert Craven

robert-craven-22343

Ecademy Blogs, SEO, No-Follow and how to win the game

Cheers William See you next week. RC

0 comments

Fraser Hay

fraserhay-90022

Ecademy Blogs, SEO, No-Follow and how to win the game

useful clarification, thanks William Fraser

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Orange County SEO Orange County SEO

orange-county-seoorange-count-681186

Orange County SEO

Your idea about SEO is very informative and you inspire me how to develop my website toward success. Two thumps up for you and keep up the good work! Orange County SEO

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Mick Say

micksay

Ecademy Blogs, SEO, No-Follow and how to win the game

Brilliant clarity there William - a difficult subject simplified. Cheers - Mick

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Robert Craven

robert-craven-22343

Ecademy Blogs, SEO, No-Follow and how to win the game

Cheers for this, Wiiliam

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Sam Borrett

samborrett-372470

Ecademy Blogs, SEO, No-Follow and how to win the game

Thanks William, for your always precise and insightful advice, suggestions and recommendations. They have been invaluable to me in promoting my blogs, website and I've made many wonderful connections also. Warm wishes, Sam

1 comments

David Holroyd-Doveton

david-doveton-395666

Ecademy Blogs, SEO, No-Follow and how to win the game

Brilliant advice William. You are quite amazing. David

0 comments

Demos Flouri

demosflouri

Ecademy Blogs, SEO, No-Follow and how to win the game

Superb SEO advice William, will make sure I do that. What about those who dont know how to action don't follow, maybe a short guide?

0 comments

Mike Morrison

rapidbi

Ecademy Blogs, SEO, No-Follow and how to win the game

Sound, clear and concise - I hope that many will realise what this means link and how to use links, but appropriatly

1 comments

Maurice Watts, the Marketer

maurice-watts-19353

Aaaahhhhhh! THANK YOU William!

Much appreciated clarification. Regards - Maurice

0 comments