How could the UK BIS department use Social Media more effectively?

Some of you may have noticed that the Business, Innovation and Skills Department are Blogging more, using YouTube and sharing on Twitter.

I am interested in your thoughts on how you feel the BIS Department could use Social Media more effectively in their research, engagement and policy making

This is their Twitter Account @bisgovuk

This is their YouTube Account http://www.youtube.com/bisgovuk


Currently it is used for Sharing their thoughts and Policies.

Have you ever tried engaging with them via these channels?

Would you?

What could they do to encourage more SME's to listen and Engage with them?

Are any of you interested in shaping the policies and being heard?

I am spending some time with a few people at BIS next week and I would love to represent your thoughts, I shall be sharing this Blog with them, they don't bite and they are really determined to engage and adapt to this world.

Thank you for your thoughts.

warm regards
Penny Power
Founder of Ecademy and Digital Youth Academy
Helping you build social capital in your business and life


Follow @pennypower

I support:
Digital Business Britain Manifesto
;
 

Phil Shepherd

philshepherd-99964

How could the UK BIS department use Social Media more effectivel

Good luck for the meeting with them tomorrow Penny! Phil

0 comments

Mike Morrison

rapidbi

How could the #bisgovuk use Social Media more effectively?

Hi Penny Unfortunately much like the Business Link before it and now BIS, their strategy is driven by a corporate that only understands "we are the experts here to help you". It is almost sterile (from a SM perspective) and in the main push only. The typical mistake PR firms make with social media. they almost need to throw out hat they currently have and start again. As William mentioned, it lacks real conversation and engagement. The real "success measure" is how many people RT them. Most of their posts read like a "press release" rather then "information giving tweets" - rarely do they tweet useful fact-sheets from the BL website for example, and most of the things they do RT mention their own content. This is NOT IMHO social media, but just PR in action - and this is confirmed by their klout profile and that fact that they have many "topics" but none of them high - in other words there is no focus. Things they could do: 1) have a dedicated SM stream for business - one large - the other small 2) engage and use the channel for research as well as policy push 3) use it as an educational channel - to promote great ideas & biz tools (from BL site) 4) take a leaf from other entities like @cipd where they blend business & policy with personal Mike Mike Morrison RapidBI.com 400+ Management & Leadership models in PowerPoint Format Download NOW

1 comments

Phil Shepherd

philshepherd-99964

How could the UK BIS department use Social Media more effectivel

@ What could they do to encourage more SME's to listen and Engage with them? If it's hard for them to deal directly with SMEs Penny, maybe a way forward would be for them to initiate an on-line network in order to encourage collaborative innovation and engagement between SMEs rather than attempt to engage with them themselves . I'm thinking in terms of them being facilitators of multiple dynamic on-line SME communities which would subsequently be introduced to suitable Government projects and procurement departments. Each community would probably need to be be channel/product-group and/or service specific. A network of such SME communities could also be encouraged to participate in youth employment schemes and be pointed to other Government initiatives such as export missions etc. with information being disseminated through/by the communities. This might be a first step towards the formation of viable SME consortia that could pitch for contracts hitherto outside their individual expertise and capabilities. At nominal cost, my SME can provide them with a ready-made multiple-community real-time-collaborative 3D platform if they like the idea (created and developed entirely in the UK :) ). Phil

0 comments

Martin Dewhurst

martin-dewhurst-30038

How could the UK BIS department use Social Media more effectivel

Excellent topic Penny, I'd like to know if there was any way that the BIS Department could replicate in the virtual world what existed in the physical world in the form of Business Link. Just as it's possible to use a Supermarket in a virtual context, it strikes me that the skills required are still very much available for such a venture, just without the offices and physical infrastructure Business Link used to have throughout the UK. Using social media BIS could crowd source both regional business experts to fulfil the mentoring roles as well as signposting relevant skills as required and assessing the sector needs through snappy on-line surveys. Business Link always followed up post delivery with a third party assessment of the work delivered or the training provided or about future requirements or a grants effectiveness. So, in short, a virtual Business Link that connects with its target market through social media platforms and via physical business networks like Ecademy et al.

0 comments

Kevin Smith

kevinsmith5-141400

How could the UK BIS department use Social Media more effectivel

I believe there is a huge amount of innovative practices and opportunities that would benefit 'UK plc' that HMG doesn't get to hear about because of the various communication 'layers' between those doing the work/having the knowledge and those considering policy. Social media provides an opportunity to bypass the usual lobbying channels and listen to the 'chatter on the street'. Social media, from a government perspective, is not just about sharing thoughts or policy, that's just talking. They should be listening too. I have noticed on other networking sites that HMG has started 'listening' so more of that please. I have been to recent conferences attended by representatives from BIS and all of them have come across as wanting to engage with industry. The really cool thing about this is that, if they network and listen, they can end up drafting policies that encourage innovative practices that do not necessarily lead to increased public expenditure. In fact quite the opposite. A good example of that is their policy on Building Information Models (BIM) for public building projects. The construction industry was/is concerned about cost of implementation of BIM but the cost savings can be very significant (and evidence is starting to support this). Everyone is a winner in the end.

0 comments

Penny Power

penny-power-1001

How could the UK BIS department use Social Media more effectivel

Thank you William, I would be happy to share thoughts from the day after it. My experience is that they are very open, very collaborative and great people that care deeply. The issue, as you say William, is the public using their communication to exploit their intentions or deliberately take things out of context. A scary world for them in deed

0 comments

William Buist

WilliamBuist

How could the UK BIS department use Social Media more effectivel

Actually, they don't do too bad a job at sharing through Social Media, and even a little bit of resharing and retweeting, although it risks looking automated and impersonal. It's not conversational but that can be difficult for a policy body, the dangers for them are quite high as the press aren't unknown to take a tweet out of context and make a story. What's not clear is if they engage in direct conversation in private messaging, and that might be useful for them. The key thing I'd encourage them to do would be to make their engagements ones that facilitate building a community of businesses that care about the business environment that BIS control, create and regulate. Penny, you and I both know the challenges, and the rewards of having true community in your audience, but would they be willing to make the investment that's needed?.

0 comments

Peter"Health and Safety" Hodgson

peterhodgson1-90693

How could the UK BIS department use Social Media more effectivel

Penny to be honest do not really use this form of communication with organisations of this type. But I guess we might have to move with the times if it could be a route to information and more importantly answers. All the best with the feedback on this, be safe peter

0 comments

Fraser Hay

fraserhay-90022

How could the UK BIS department use Social Media more effectivel

a quick thought, to get the ball rolling.... ok, supposing I was them.... ..what would be your first recommendation? ;)

1 comments

Penny Power

penny-power-1001

How could the UK BIS department use Social Media more effectivel

Now if I did that Fraser I would be leading the thought, that is not my way! Come on Fraser, don't be shy ;)

0 comments

Fraser Hay

fraserhay-90022

How could the UK BIS department use Social Media more effectivel

interesting topic Penny, what are your thoughts, how do you think they could interact more and leverage the multiplicity of channels to reach their intended audience(s) and stakeholders? why not share some of your thoughts in preparation for your meeting next week ;) Fraser

0 comments