How to succeed in advertising by drawing willies on dirty vans!

Errr yes..

Quite a brilliant piece of advertising really....

So, am I pulling your plonker?

said Angus, remaining steadfastly on theme.

Well, you'll need to make your own mind up, and to do that, please click on the video below.

I'd appreciate some comments on the marketing.... target market, likely penetration, acceptability, risk, visibility, shock factor, message, effectiveness, awareness, and of course outcome!

If you watch this... you could think about what you might want to write on a van, but perhaps, just might like to share it here on ecademy instead. It's part of what blogging's about.

I'm pretty sure you'll find sympathy and empathy, and you certainly shouldn't be a 'model' blogger.



Angus Whitton

"The truth is always positive..... however unpalatable it seems!"

Mike Bailey

mikebailey2-505835

How to succeed in advertising by drawing willies on dirty vans!

Angus is there an 'answer' to this, or is it more a discussion ? ie do you know what the ad is aimed at etc etc?

1 comments

John Paul

johnpaul-94865

How to succeed in advertising by drawing willies on dirty vans!

Maybe this is actually an advert for single mothers benefits decrease?

1 comments

Stephen Bailey

stephenbailey-133543

How to succeed in advertising by drawing willies on dirty vans!

So, the target market is The UK Government officials with responsibility for changing the Law to equalise up the role of Fathers in childrens lives. Likely penetration, with this advert zero. Acceptability : The Liverpool connection in this context is irrelevant and given the situation with Justice for the 96 utterly wrong. Risk: Urinating in public is an offence and so the guy should be arrested to make that point clear. Visibility: the light seemed OK to me Shock factor: knob drawing ont he side of a van? Scouse Liverpool fan that cares about his kids? Message: If the point is that kids should be able to see there Dad's, then why the f*&" is he "walking on". Stand and fight man (although that opens up the Scousers always running away angle I suppose. Effectiveness: clearly got my attention, but then I am just about to change the Law around the Children's Act so the topic is relevant to me. Awareness: If it gets more people to know how appalling biased the structure of the Childrens Act is then good. Outcome: worst case scenario if the current Government doesn't effect the change, then the Government will be changed in 2015. What would I right on the side of the van: The Law as it currently stands is not fit for purpose and must be changed immediately. or "Since when (and who said) was it up to Mummy to decide when, where and for how long, the children are in their Father's care ???" :D

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Martin Dewhurst

martin-dewhurst-30038

How to succeed in advertising by drawing willies on dirty vans!

Indeed Mr W, well put Sir. :-)

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Martin Dewhurst

martin-dewhurst-30038

How to succeed in advertising by drawing willies on dirty vans!

Your comment reminded me of a joke about Camels and the Foreign Legion Fred, but I'd better save that for a more appropriate setting ;-)

2 comments

Martin Dewhurst

martin-dewhurst-30038

How to succeed in advertising by drawing willies on dirty vans!

Ello, ello, ello, what's going on here then? have you got a licence for that van sir? ;-)

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Robert Craven

robert-craven-22343

How to succeed in advertising by drawing willies on dirty vans!

Yep like it - great... different from what I was expecting which was more like:

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Angus Whitton

anguswhitton-88567

How to succeed in advertising by drawing willies on dirty vans!

Thanks Mike, Brassed off... A very good comparison, one of the few films I've actually watched and more importantly, enjoyed.. 'As for penetration' - innuendo always sells :-) As per my reply to Tim I won't comment further.. Angus

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Mike Bailey

mikebailey2-505835

How to succeed in advertising by drawing willies on dirty vans!

Target market, I dont know, what are they selling, I'm presuming it's to stop wives using the kids as ransom,"consider men, men have feelings, emotions, needs too" , so the target market ,from what i saw, could be divorced or soon to be so mothers Actually reminds me of the scene from Brassed Off where the wife and kids leave and the trombonist? is left desolate . Now if later on in this ad, a kid came along and lower down wrote, 'i wish mum would let me see my Dad' then nailed on message Of course it could also be for a washing detergent as his mate puts his pee stained hand all over his shirt. As for penetration!! with one that big, youll be lucky, or do you mean market penetration, well hopefully it will make people think that theyve got more responsibilities than themselves, the kids , theres always a third party. Also suggests no matter how good the friendship, you dont always know the suffering thats going on inside someone. I think it was a mistake to have the background tune on and the scarves instantly suggesting a connection with Liverpool , as that alienates many , unless of course it was to be shown on Men and Motors (old Granada channel )

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Tim O'Donnell

timothyodonnell-178622

How to succeed in advertising by drawing willies on dirty vans!

Interesting advert. Target market - men Acceptability - if you mean the "vulgarity" I would nt want my kids to see it. I was expecting scouse accents with the music and the red shirts I think it would strike a chord with many fathers.

1 comments

Martin Dewhurst

martin-dewhurst-30038

How to succeed in advertising by drawing willies on dirty vans!

I wish I could take everyone to the Sahara for a taste of empowering inspiration

2 comments