Leading a Movement or leading a Business - what is your mindset?

Over the last month I have been talking at events about the two types of entrepreneurs I meet, I have placed them in two categories

1. The Change Maker
2. The Trader

One leads a movement the other leads a business.

each have to learn the other persons skills.

- the Change Makers characteristics are passion, intent, emotion, drive, driven by the need to help weaknesses in society

- the Traders intent is to make money, driven by commerce, transactions, processes and wealth

Both a great, society needs both.

I am becoming increasingly curious about how we can blend these skills, the online social world requires emotional and conversational time and energy, however, I am very aware of the amount of time many are spending online with zero success, time is our most critical commodity, we need to ensure that we are using it wisely. Connecting is not enough just for the sake of connecting, nor is broadcasting your message, just for the sake of shouting.

- creating Followers is about leading - in fact is about leading a movement

- creating customers is about processes and funnels and ensuring that once a prospect is found that the company builds the trust and engagement to concert the sale

I come across so any remarkable entrepreneurs everyday, online, at events, in 121's and it seems that the cross fertilisations of skills are needed.

I wonder - is this the way we should Match Mentors to Start-Ups and Growing businesses?

Any thoughts?


warm regards
Penny Power
Founder of Ecademy and Digital Youth Academy
Helping you build social capital in your business and life


Follow @pennypower

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Jeff Mowatt

jeffmowatt-232748

Leading a Movement or leading a Business - what is your mindset?

Penny, Consider the phrase "Be the change you wish to see in the world" Now there's saying something in a blog and doing it. Above for example, where I've shown a business plan published in a web magazine. It was something we began with,in 1997 by publishing a paper in synopsis on the web, with my colleague's intention of making a business model free to use. It reasons the case for embedded social purpose. When I decided to join him, he was doing alone what the occupy movement is doing now. Consider the article 'Creating Shared Value' in Harvard Business Review. It is just that, an academic article without practical application. In contrast, consider the 15 year journey of a man who determined to be what Michael Porter describes, to the point of laying down his life to make it possible. I've shared part of that journey with you all here on Ecademy. . When he took his ideas to Russia and sourced a development project and microfinance bank which helped 10,000 people create small business, he was asked. "Why do you come here to create business and give it away to other people, are you a new kind of communist or just crazy?" Even now it has value. I'm doing my best to turn what he intended for his intellectual property into reality, such that the funding he aimed to secure to place vulnerable children in family homes may become reality. Part of that task is to ensure that his work is attributed, that in passing he is credited for the impact he made. That's why I tell the story here. Is it such a big thing to ask, that he's recognised for leading the way, such that these children may have what he hoped for?

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Andrew Horder

andrew-horder

Leading a Movement or leading a Business - what is your mindset?

Interesting distinctions Penny - and everyone else! Some of you know my Opportunity Matrix, which seeks to help entrepreneurs answer what I call the 2 Big Business Questions: "How much do we want to do this?" and "Will we make any money at it?". I used to call the two dimensions of the matrix "attractiveness" and "viability", lately I've simplified those to just "Passion" and "Profit". I see it not as a dichotomy, but as a blend as you say - finding those opportunities that satisfy both criteria (and ways to move opportunities up the two dimensions too). Passion and Profit map quite well onto your leading a movement or a business split - so I guess the ideal is to lead a business that changes the world. The talk about information products is interesting, and not something I've managed to get right yet. Next step, I think, is to do Alan Stevens' giving away the knowledge thing - I'm just having the Matrix amended so it's easy to let people use it for free. Many will get great value that way - and I'm expecting enough to want some help for me to make a living - we'll see. My "passion" response is that I really want to lead a movement of people who balance their passion with their need to make a living; and my "profit" need is to actually make a business out of that! And that creates a bit of a disconnect in me personally - maybe Alan Rae's 'chuck it over the fence to the techies' team approach is what I need. That certainly fits with the Wealth Dynamics way of looking at entrepreneurship. Need to get more Focused? Free 7-Day eCourse - Find Your Focus

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Penny Power

penny-power-1001

Leading a Movement or leading a Business - what is your mindset?

Amazing thoughts here and if course I agree we can cut the entrepreneur brand into so many slices The experience in the comments shows that each have found their best way, and if it is working for them then that IS  the best way for each of them, and I congratulate that, I think knowing your method is the toy part. Having a vision or an idea is almost the easy bit I agree wi Alan about the need for the team to take over the vision and execute and I think that is where he past his vision on. Jeff, agreed, passion is to enough, plus it is hugely exhausting, however it is also energising and is a great leadership skill Nick infopreneur is very net resting as we are at an age if accelerated sharing of knowledge which speeds up the evolution of the mind - monetizing it is also the challenge due to the expectation of free knowledge sharing, knowing your limit on the sharing is the toughest part, I loved what Alan Stevens said in a blog 'give you knowledge away and sell your expertise"  Julia, I agree, I get the feeling there is a feminine energy - but that might be controversial, however, women through the bit of man have sought ways to solve issues of harmony and dissatisfaction and maybe we will always be that way inclined, change makers giving Bie to the change makers of the future! warm regards Penny Power Founder of Ecademy and Digital Youth Academy Helping you build social capital in your business and life Follow @pennypower Follow @pennypower I support: ;  

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Jeff Mowatt

jeffmowatt-232748

Leading a Movement or leading a Business - what is your mindset?

Lets take a closer look at leadership. One form is leading in innovation, doing something pioneering. It may be quite different from leadership in the sense of gathering a following. Earlier today I referred to an article in Harvard Business Review describing the For-Benefit Enterprise of which mine can reasonably claim being first of kind, but that won't mean that it automatically becomes the most prominent. The case for combining business with social impact has been made by us repeatedly, never more prominently than in this article published 4 years ago which has since created considerable impact.. The world of business however, seems more focussed on the kind of social media which is moor about cheerleading and clictivism. "Passion is insufficient" I was once told by the colleague who led the way. "To implement a world changing idea requires affliction". That he died in the effort illustrates his point. .

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Nic Oliver

nicoliver

Leading a Movement or leading a Business - what is your mindset?

I'm, going to disagree with the majority opinion and say that it is possible to be both and that what I'm seeing is the emergence of a 3rd category - what I'll call the 'infopreneur' but I'd be very glad if someone could give me a better term! The infopreneur recognises that the key is to provide people with high quality, highly relevant information. That if you meet people's needs, you can make money. They are highly customer focused, always asking themselves 4 questions (Adapted from Presentation Zen by Garr Reynolds): 1. Who are my potential and existing customers? 2. What are their needs/wants/expectations? 3. What is my offering? 4 How does it meet their needs/wants/expectations? The infopreneur leverages social media to become a hub of influence in their field, with the hub usually being their website. Penny's blog is so topical for me as I'm going through this very process - simplifying the message, reaching out further etc. I'll post practical things I discover along the way, if that will help. In any event, this is a very useful discussion and one that will continue for a long time! Kind Regards Nic Connect - Engage - Share www.nic-oliver.com email twitter linkedin

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Alan Rae - Business Communicator

alan-rae-50531

This is about blending left and right brain skills

It's rare to find both in the same person. That's why growth businesses usually START with a management team. You need a combination of big picture stuff and detail. Wealth Dynamics is actually quite helpful as a model. To give a personal example, as a creator my forte is spotting an opportunty and carrying out rapid prototyping and market test. Once I've established there's an opportunity the rest of the team turn it into a system. If I look at our own businesses as an example the veg project went ahead very quickly and apart from doing a bit of face to face selling I've long since been sacked from anything practical. The Intelligent Garden project is still in development and the main team won't adopt it until they're convinced it will scale. The added value food project is looking promising and the team are anxiously waiting for me to get the market testing finished so they can plan how to scale it. My knowledge products need to go into someone else's system because they don't fit what the rest of the operation does. The issue of getting leverage online is an interesting one and as you say it's possible to spend aeons of time unproductively. The key is to consciously recognise that if you're selling services most of your deals will need to be closed personally and will come via recommendation. The online dimension is to widen the net of people who know about you and to create a body of useful, interesting and inspiring demonstration material that other influential people have approved. There are lots of tools that enable you to produce these quickly and inexpensively but you need to be able to write, create videos or other presentational materials to make this fly. It also helps if you've already spent 30 or 40 years thinking about the topics you're seeking to be an expert in. You need to learn how to write it once, deploy it in the right spaces and get picked up the people who are influential in your niche. This can mean analysing who's who and selecting the people to buddy up with. Bit like your first day at school really except that there the big guys are right in your face and hard to avoid. Most visionaries don't have the attention span to create stuff that's of high enough quality (if I'm honest I suffer a bit from that myself) and certainly can't cope with the hours of intense scrutiny that quality market research requires. And most systems people wouldn't know a gap in the market if it bit them on the bum. I have loads of material on this topic but the market tells me that people would rather buy chutney and jam. Marmalade anyone? :) www.alanrae.co.uk Business Research and Development // Social Media for Real Businesses // Organic Vegetable Shop

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Andreas Wiedow

andreas_wiedow

Leading a Movement or leading a Business - what is your mindset?

Neither nor. I am not leading at all. Is that also an option or do you meet exclusively entrepreneurs of the kind you mentioned ? Are there any others around anyway ? I mean . . . I've always considered myself being an entrepreneur too. Without leading.

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Julia McDaid

juliamcdaid-47153

Leading a Movement or leading a Business - what is your mindset?

I think you're right we definitely need both. Maybe we need to be change makers initially to have the passion and drive to get going and to be a person others want to connect to, and then we need the trader's skills to actually run the business. I'd say from my previous experience of working with businesses it is often the trader skills that are lacking. Although these skills are perhaps easier to delegate? It's interesting to me as I am looking at masculine/feminine energies more these days I automatically put the change maker in the feminine energies and the trader in the masculine :-) Heart Centered Support and Wealth Creation for Women Entrepreneurs **Autumn Offer!!** big discounts for November & December for selected new clients Read and join my blog here

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