Microsoft, Yahoo, Bing and your Ecademy profile

Microsoft's boss, Steve Balmer, was seemingly ecstatic yesterday when he announced the deal between his company and Yahoo. Apparently, according to Microsoft, this tie-up is going to create a whole new Internet revolution. Well, we shall see...!

Yahoo will now use the recently developed Microsoft Bing system to provide its search engine. Meanwhile, Microsoft will use Yahoo to drive forward its advertising. The deal is for ten years and in spite of this apparently adventurous plan, Yahoo shares fell 12% and Microsoft shares remained unchanged. Financiers are not seeing a "revolution" then.

For years, both Microsoft and Yahoo have been in the shadow of Google. They hate them. Indeed, on BBC Radio Five Live this morning, a Microsoft spokesman couldn't even bring himself to say the word "Google", though it was eventually coaxed out of him. Google is the axis of evil, it seems, as far as Microsoft and Yahoo are concerned.

So angry with Google are Microsoft that they tried, unsuccessfully, to buy Yahoo last year. They have now come back with this partnership, which they hope will enable them to regain ground against the ever growing and increasingly successful Google. As I wrote yesterday on the Microsoft Yahoo deal, the tie-up is an indiciation of a corporation in crisis and facing the wrong problem. So worried is Microsoft about Google that they haven't realised that Google is not their real competition any more. It is the likes of Twitter and Ecademy.

Here on Ecademy, one of the benefits is the rapid indexing of your content by search engines, particularly Google. For many members of Ecademy, their profile here ranks well for particular keywords on Google. But, take a look at your analytics. You will probably find that many people who have engaged with your content have done so as a result of sharing here on Ecademy, or finding links to your content in places like Twitter. In other words, the search engine value of Ecademy is becoming less important as we get increasingly social online.

Google already knows this. Much of their labs work and their adaptations of what they already offer are geared to sharing information socially. They realise that search as we know it is dying. Microsoft is so focused on fighting Google, they haven't realised they are on the wrong battlefield.

So, the Microsoft Yahoo deal may well provide you with higher rankings for your Ecademy content in both Bing and Yahoo. But don't count on it. Besides which it will not matter. Even if the new Microsoft Yahoo Bing search engine does manage to defeat Google search, most of the people who engage with you here on Ecademy will be finding you through social means - not search.

Therefore, don't worry or concern yourself with this deal. You don't have to do anything extra on Ecademy - or change your content in any way - to satisfy this new search development. Just carry on as normal. Let the Microsoft Yahoo deal just pass you by and concentrate on providing and sharing good material.

Graham Jones
Internet Psychologist



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Ty "Blackturtleneck" Tyson

blackturtleneck

Microsoft, Yahoo, Bing and your Ecademy profile

Gotcha!

0 comments

Ty "Blackturtleneck" Tyson

blackturtleneck

Microsoft, Yahoo, Bing and your Ecademy profile

I agree, Twitter and ecademy are an irrelevence to Microsoft. However the Google OS is just going to be on netbooks and low end hardware, the press have hyped it out of all proportion. Microsoft have one serious OS competitor and that is OBVIOUSLY Apple. Apple have been steadily gaining market share for about 6 years now, and it is accelerating and will continue to do so. Don't for one minute think that "oh people have been saying that for years" - things are VERY different now. All the pieces of the jigsaw are in place. One of these days I will write a Blog to lay out the facts. No time now.

1 comments

Mark Johnson

markjohnson

Microsoft, Yahoo, Bing and your Ecademy profile

Graham "Google is not their real competition any more. It is the likes of Twitter and Ecademy". Seriously? I don't think so. Twitter is a distraction and Ecademy an irrelevance. There's a big game being played out on the os issue as Google seek to make XP/Vista/Win7/OSx irrelevant whilst MS try to make up the time lag in their search/ad revenue model. If bing does work then yahoo will probably be swallowed up soon enough. MS will [and can] play the long game and Facebook will be twitteresque before long. I'm no MS fan - or Google - however Google vs MS is the heavyweight match I'm looking forward to in these areas, as they are very much Competitors.

0 comments

Shelley Fishel

shelleyfishel-235880

Microsoft, Yahoo, Bing and your Ecademy profile

Indeed Graham. Take a look at WAVE to see the next Social Media being devloped by Google. There is a video to watch if you have the time but watching even a short amount will show how powerful this new develpment will be. A combination of documents and instant messaging to which you can invite whoever you want to participate. Shelley Shelley Fishel Managing Director The Training Surgery Limited Training Take IT Personally www.thetrainingsurgery.co.uk Company number: 6387049 Registered for business in England and Wales

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Ty "Blackturtleneck" Tyson

blackturtleneck

Microsoft, Yahoo, Bing and your Ecademy profile

Hear hear! Nothing to see here. Carry on!

0 comments

Jeff Mowatt

jeffmowatt-232748

Microsoft, Yahoo, Bing and your Ecademy profile

Maybe not the Axis of Evil Graham but they have been doing me some harm by hosting defamiation and as a consequence obstructing me from helping vulnerable children. Mine is the converse experience that by being indexed on Google by Ecademy, two key contacts have been made recently. One , the author of Compassionate Economics which has been influential on David Cameron's recent ideas on capitalism. Jeff Jeff Mowatt People-Centered Economic Development p-ced.com people-centered.net forest-of-dean.org

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