@pennypower White Paper on SME's, Youth Unemployment and Social Media #DBBM

Some of you may be aware that I authored a Manifesto for Digital Business Britain with Bob Barker in March this year. The launch night was a great evening and since then I have been 'socialising' the 8 Points extensively throughout Government, Businesses, Youths, Academia and Business Support Networks and Trainers.

In May this year I conducted a study into the usage of social media by small businesses and have a good number of responses thanks to the support of Ecademy, Fast Future Research, BNI and The British Chamber of Commerce. Many of you participated in the survey, thank you.

The aim of my Digital Business Britain Project is to look at ways that we can extend the use of social media into many that are not adopting it, plus assist those who are using it to monetize it at a higher level. I have also become increasingly aware of the Youth Unemployment issue which now forms a large part of the project going forward.

Recently Eric Schmidt the Chairman of Google spoke about how the UK is lagging behind many other countries in digital use and access.

Key points from his talk which you can listen to HERE are: (I have also taken points from this article)

  • For all the government's fine words about creating a knowledge-based economy, Britain's broadband system is far from the lightning network needed to spur innovation and foment recovery

  • Digital Knowledge is critical to the exploitation of the web

  • Download speeds - UK currently stands in 26th place in the global rankings, lagging the like of the Czech Republic and Hungary

  • No British city even makes it into the world's top 100.

  • What's at stake is infinitely more important than being able to download a movie in the blink of an eye or stream high-definition to multiple TV sets around your home.

  • The internet infrastructure is every bit as fundamental to re-balancing the economy as the rail and motorway networks.

  • A World Bank study found that every 10pc-point increase in broadband penetration lifts economic output by 1.3pc.

  • According to management consultants McKinsey, the internet has contributed 11pc to economic growth over the past five years.

  • Dr Mike Lynch, who last month sold his Autonomy software group for more than £6bn, believes Britain will become an economic backwater unless there are at least 10 high-tech firms in the FTSE 100. After Autonomy is swallowed by Hewlett-Packard, there will be just one - ARM



  • My many, many meetings, phone calls, emails, discussions, and talks have helped me to understand the market positioning of social media and also some of the challenges that many small business have embracing the combination of the technology and the marketing skills for modern communication.

    I have now authored a White Paper on my findings suggesting some solutions. I would like to thank Rohit Talwar of Fast Future Reseach for his guidance and support in the authoring of this paper, my goodness, what a help it is when you have experienced people by your side believing in the same needs and understanding the market as well as he does.

    If you would like to have a copy of the White Paper please download it from my site. www.pennypower.co.uk

    While I have focused on the UK for this study, I have had many, many conversations with members and friends across the world who see the same issues regarding the need to adapt to the digital world and the issues of Youth Unemployment, I apologize to our Ecademy Family Members outside of the UK that I did not make this a Global Study, perhaps that could be my next project! However, I do think the White Paper, while the stats may be UK based is as relevant to you anywhere in the world.

    We will be sending the participants of the survey an email this morning.

    Many thanks for your anticipated interest and of course many thanks to all those amazing people, you know who you are, who have helped me over the last 5 months through your knowledge, skills and connections, you certainly proved to me the power of 'social capital'



    warm regards
    Penny Power
    Founder of Ecademy and Ecademy Digital School
    Helping you build social capital in your business and life


    Follow @pennypower

    I support:
    Digital Business Britain Manifesto

     

Maria Canales

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@pennypower White Paper on SME's, Youth Unemployment and Social

Glad to visit here. Great information. miracle mineral

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Albert Wright

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@pennypower White Paper on SME's, Youth Unemployment and Social

Albert Wright Business Questioner, Sales and Profit Improver for businesses with over £250k pa turnover. Well done Penny (and Georgina) - successfully downloaded both papers and read both. Support this campaign 95% ! The problem of youth unemployment and the lack of internet use and skills by micro businesses is an issue facing many countries. Your ideas to facilitate contact between the 2 groups is brilliant, practical and very cost effective, with the added advantage of helping to bring together different age groups in the UK - Youth and Grey Heads like me. The proposal to initially focus on recent unemployed graduates and to link your Apprenticeship with the National Educational Framework is spot on. Micro business owners should appreciate that the accredited, qualified Digital and Social Media Apprentices will be able to help them improve their businesses and for the owners to get a return on investment from employing these Apprentices creating a win/ win situation. This exciting initiative will need Government financial support in the early stages to assit with the development of appropriate training, training materials, new skills acquisition by both the Apprentices and Business Owners as well as the good wishes form Mr Prisk and Mr Hunt. Money will also be needed to raise awareness of the plans and package that will become available to micro business owners next year. I just hope the money materialises - woman cannot live on OBEs alone!

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Milton Rodrigues

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@pennypower White Paper ... Brilliant, a Must Read for all !

Penny is engaged on some Pioneering work ! - She is Positively trying to make a real Difference here in the UK. The White Paper is very, very interesting ! 900,000 of our Young People in the UK - Going NoWhere ??? WHERE are The DreamMakers in the UK ? regards, Milton Rodrigues Surge-ITS, Wembley. Business Chums Limited.

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Stephen Bailey

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@pennypower White Paper on SME's, Youth Unemployment and Social

Penny, Congratulations on another major achievement at the forefront of the UK economic evolutionary recovery. As you already know, you have my full support and commitment to realising your vision and goals with this Strategic Intent. We know need 660 Ecademy UK members to step up and take this initiative to their local MP's. I will start the ball rolling with David Gauke and would be delighted if you are able to join me in Tring on Friday afternoon on 23rd September. Thanks Stephen Follow @Stephen_Bailey

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Penny Power

penny-power-1001

@pennypower White Paper on SME's, Youth Unemployment and Social

Hi Elaine, I am sorry about that I have asked for it to be looked into, but will send it via email to you now. Thank you for your interest Elaine. x warm regards Penny Power Founder of Ecademy and Ecademy Digital School Helping you build social capital in your business and life Follow @pennypower Follow @pennypower I support:  

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Elaine Gold

elainegold-78945

@pennypower White Paper on SME's, Youth Unemployment and Social

Hi Penny - I went to your website and entered my details to receive the download, but nothing yet. I did receive an automated email response, but not the white paper. Is there a glitch? Regards Elaine Gold Qatar Ecademy Regional Club The Best Start for Your Business in Qatar Doha Business

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Jane Lewis

janelewis-326079

@pennypower White Paper on SME's, Youth Unemployment and Social

Taken aback by our relative rankings in the digital league table. I think there is another issue, besides speed, which is cost of access for the very poorest people in society. Of course, most people have do access, and you can go to the library (assuming your local library is still open), but I think there is still a real issue in some areas. Dr Jane P Lewis Coach, teacher, consultant http://thecareersuccessdoctor.com http://janeplewisonline.com http://twitter.com/janeplewis Skype: humantransformation

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Elaine Gold

elainegold-78945

@pennypower White Paper on SME's, Youth Unemployment and Social

Great Penny - if you do take on a Global Perspective, I would love to chat to you about this, as I am talking to a ME based organisation who are looking at just the same area. Very interested to see how this progresses. Regards Elaine Gold Qatar Ecademy Regional Club The Best Start for Your Business in Qatar Doha Business www.elaine-gold.com

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Suraj Sodha

surajsodha-654681

@pennypower White Paper on SME's, Youth Unemployment and Social

Brilliant, Penny :) Really looking forward to being a part of this going forward! Blogger | Entrepreneur | Speaker Internet Marketing Blog Rapid Leverage Business & Internet Marketing Forum

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Jeff Mowatt

jeffmowatt-232748

@pennypower White Paper on SME's, Youth Unemployment and Social

Penny as by now you've probably realised the fine words offered by government are empty rhetoric. Seven years ago, we'd made much the same case for empowerment through broadband deployment and in additional an approach which would yield funding for seeding new small business. At that time the estimated yield wa £100m, by now that would be £600m for our communities "The emerging Information Age will provide an unprecedented opportunity for outreach and communication at local community levels by way of the Internet. Given the opportunity to communicate and research global resources, communities will become able to assess their own needs, identify resources to meet those needs, and procure those resources. In that sense, the information economy can work to the advantage of impoverished people in a way never before possible " "Not invented here" might be the appropriate description of the experience. Here's the problem. When one steps into the arena of something with the potential for large profit, you are treading on the toes of vested interest. On the other hand, what we see is the social enterprise approach we proposed being shoehorned into our NHS, such that profit might be made from the contribution of taxpayers. Essential one is forced out of opportunity on one hand while having our welfare system dismantled on the other. It began in 1996 with the white paper which made the case for using the emerging information economy to seed mew business in impoverished communities. That leads on directly to success in leveraging micro enterprise in Russia, albeit without the internet which authorities want to keep under their own control. If there's any case to be made for this kind of small business empowerment, then those who've actually succeeded in leveraging it might be a considerable asset. We're still trying to do these things to help people help themselves in our local community.

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