Size matters more than you realise

Does engagement scoring online really matter?

Will it spread to every town?

Will it cover every vertical market?

Will it appear inside each company?

Or is it just a silly game?



And can it be stopped? Probably not LOL ;-)

Dear thanks as ever to my director Mark Sinclair and editor George Barker (son of Bob).

Amanda Horsburgh

amandahorsburgh1-585228

Size matters more than you realise

The whole score thing is something I think I need to put some time into, however, not now. I am in a rapid growth stage of my business and I try and keep my social media efforts to a time constraint. Customers come first, then when I have time left I participate in social media. It invariably leads to more business. Even on Klout, where I don't understand what is really going on, I have had 2 direct leads in the past month from people contacting me based on my k+ recipient status in my fields of Outsourcing, BPO, Offshore Outsourcing. I also have more and more BPO and outsourcing firms - some quite large ones, now linking to me and contacting me based purely on the klout +k situation. Who would have thought? No me that's for sure. Since then one of my guys has gone klout crazy and I am suddenly getting more interaction, meeting some great people and it seems building my professional profile. I think there must be more to klout than is meeting my eye, not sure what it is, but it is bringing in business so cheers to that !

1 comments

Christopher BABAYODE

christopherbabayode-47596

Size matters more than you realise

Slipping into the realm of Cyber Reality, where your virtual self does your bidding as a surrogate for you, makes the Klout, Reputation (or however you decide to use measure it) count for something! Remember the machines are taking over, and mere mortals will be consigned to bit part players (pun intended).

0 comments

Michael Q Todd

michaeltodd2-178689

Klout is by far the most useful and rewarding Social Network

Nothing comes close for me

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Emma James

emmajames-71240

it will be a sad day when I worry about my Klout

score over camping. That said, I need access to a mobile/computer when I'm travelling because Clients get in touch with me, either to book in or for advice and it's that accessibility which is key in private medicine. I don't operate 9-5 but Clients don't abuse the facility. Considering how far and wide my contact details are on the web, I rarely get unsolicited calls - apart from the usual spammy sales calls and the occassional strange rare and peculiar approach normally with reference to Ecademy in the body of some emails. I just blink at them and push delete wondering how these people find the time to create their fantasy mails. Do I pay special attention to the various rankings? I certainly look at them. I'm fascinated by relative stats and metrics. Interestingly Iain Mallory who I follow on Twitter; https://twitter.com/#!/MalloryOnTravel said to me after I commented on his high ranking that the PR bods like it but that it means a lot to get a +K from individual players such as myself. and I don't know how I activated it but I managed to hook up my accounts so I can see individual Twitter scores alongside profiles. For a non techie, I'm terribly geeky. It doesn't always follow that the higher the score, the more interesting the Tweets. I unfollowed one high scorer, it was complete drivel. Can't even remember what who where or how, only that it was a bloke and his tweets were completely inane. back to work.................. Follow @MassageBucks Massage Therapy http://empireavenue.com/?t=gsys9en4 British Naturism

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Nigel Dunn

nigeldunn-178108

Size matters more than you realise

I'm sorry but I have seen far too many mistakes made in recruiting and talent management because people can't read people or can't see beyond what is written and said. Judgement by afar is no judgement in reality. Interviewing properly is a technique that saves companies millions and sifting CVs by specific criteria is only a filtering exercise at best. I have heard countless sales and senior executives who have said that they have a strong network of contacts which gives them an edge and then see little production from it. They golf with people, they even know their kids etc etc but when it comes to really INFLUENCING people it's all about what goes on between the ears and their ability to shape a proposition with credibility and compulsion and trust. That may have something to do with web engagement bit it's far more tenuous than people think and it by no means answers every situation. Here is a for instance - a good mate of mine I played rugby with for years, enjoyed many wonderful evenings with he and his family, changed careers to become and IFA. He breached my trust in selling something to me and we have never spoken again. His engagement score with me would have broken Klout records, I am sure. However, if I had really known the person I would have seen the flaw in his character, I just chose to ignore it as it suited our level of engagement. Beware arbitrary measures when reading people - I have seen them all and have yet ever to find one that surpasses actually one on one getting inside people's heads, objectively not subjectively. If Google+ or any other measure becomes a career determiner then we are heading for a sad world of people who interface by afar well only. Size does not always matter - just ask my wife. Nigel

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Neil Warren

neil-warren-40272

Business People to People or Business to Consumer?

As per my hint above, I think readers will also find this user-experience of Foursquare in London of interest... http://www.imediaconnection.com/content/30903.asp Clamouring (in squalor) for any and all attention may not really be your best bet, whatever the measurement tools are suggesting. And as Seth Godin has suggested, even being known, loved, followed and wanted by a million is most likely to happen if you start with 10.

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Abdul Ghafoor

abdulghafoor-130256

Size matters more than you realise

And we have more and more and more "Bull"... Just simple plain stupid indexes promoting wastage of time. That women who said not below 50 clout score must be talking about Social media expert's position... not for any post! Just imagine if she is talking about hiring an accountant!!! I'll definitely have issues about her mental health then and as a CEO of the company would fire her on mental health grounds :) Thomas you must also qualify that you are talking about Social Media Marketeers and not just any and every employee in the organization. This level of expertise might be more relevant for self-employed one man businessmen.... Cheers.

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Mick Say

micksay

The problem with your Klout Score

The problem with Klout's scoring algorithm is that Klout measures how influential the people you are interacting with are. So If the CEO of Twitter retweets your content, this is worth a lot more compared to your average user. So what chance do we mere mortals have of getting a really high Klout score? The nature of my business means that I engage with people at the beginning of their social media journey and therefore my average engagement is with people with low klout score's so if I want a high Klout score tomorrow I will have to ignore people who have a lower score than me... This seems unfair, but this is how Klout rolls... Mick..

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Preeti Gaikwad

preetigaikwad-671101

Size matters more than you realise

So True!

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John Oleksik

johnoleksik-92153

Size matters more than you realise

i too found this discussion most interesting. in my experiences, however, it seems that these social metrics are more likely to track with notoriety rather than capability. two examples. in one case one of my clients was hiring a compiler designer. person had klout score in mid 40s but that score was entirely dependent on his blog about COMPILER DESIGN. basic message: you are not going to fake 300 blog posts to get a job. another situation we were hiring a finance person to be a direct report to the CFO in a MBE in the real estate industry. he had a mid 50s klout score, entirely based on his activities as a sports fan. he was the treasurer of the local american football team's largetst online fan group. he was hired more on his ability to please 30,000 lunatic fans than on his klout score.

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Wendy Dashwood-Quick

wendydashwoodquick-54073

Size matters more than you realise

Hi Thomas Yet again an interesting question for us to ponder. My view is that having been forced to disengage for the past 3 months and initially getting a bit stressed out about it; in the end I thought "oh sod it, it's not worth worrying about it". Like you say, it could be come addictive. Any ballet dancer for example knows this feeling because the minute they stop dancing their performance goes and its harder to get back into shape. Yes a First Class Degree lasts forever, but if your Social Media score needs constant nurturing (like plants in a garden) - you could become a slave to it and in the end it becomes a responsibility and something that I feel I'd end up resenting. Responsibility equals stress. I've made a conscious choice to ignore all the score keeping malarkey, because I engage on different levels, and of course that thing called 'life' does tend to get in the way. I think yes, there are plenty of big hitters with big scores and good luck to 'em, but I like the freedom of not having to spend every waking minute checking my stats, it would narrow my focus too much.

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Georgina Lester

georginalester

Size matters more than you realise

I think that you are right. People will loathe it and fight it all the way. They will protest about being constrained by numbers especially if the acceptable numbers are not within their own personal parameters. Historical evidence should prove that numbers will be important and there will be resistance. Clan members, babies, stock, warriors, fleets, armies, exam results, body weight, blood pressure and money in the bank (or not) are all measured to prove that we can survive but each and every one will have the champions and the protestors. Those who fight it are going to have to get over it. Society, people, scientists, governments, statisticians LOVE numbers. They love having tangible fact driven answers which endorse their choices. "They must be good because they have a score higher than..." Numbers justify in a way that instinct and gut reaction do not. As a society we loathe instinct more than we do numbers so the numbers will win. My feeling is that now more than ever it is imperative for people to really think about why they are doing anything. Why they are online in the first place. Why they are working as they do. Why they have the goals that they seek to achieve. Why is anything that they touch so important to them. Now more than ever we can make our presence on this planet count (ha ha - quite apt don't you think?) We can be empowered to make a difference to ourselves and to others in a way that we could not before. As such every individual can make their life count in a much bigger and significant way. There is no point in fighting the numbers - they are here to stay. Much better to make the numbers stand out and be important. So yes - I think that you are right - it will divide and sub-divide and sub-divide again like cells except that they are community models replicating themselves as we create our micro-cultures across the globe. There is a wonderful quote - There'll be two dates on your tombstone And all your friends will read 'em But all that's gonna matter is that little dash between 'em..." Kevin Welch In my view it is up to us to take on an appropriate approach and adopt a positive philosophy by focusing on the things around the numbers to give what we do real meaning.

1 comments

Mick Say

micksay

Yes size matters but only....

Hi Thomas - all I have recently engaged a new - full time Online Business Development Manager, and my starting criteria was that the candidates have higher Klout, PeerIndex etc scores than me. So to answer Thomas's question... If you are in business and need to market your products and or services and or are responsible for marketing then YES - Size matters - the bigger the better. Mick

1 comments

Eric Sutherland

ericsutherland1-131530

Size matters more than you realise

Thomas, Found a negative response to having a high score! Virgin Media and a positive response with a Social Media Guru in the US. So its almost like Alice in Wonderland! does it matter which road you take or does it not matter. Its not just the metrics, but is looking and at what. Regards Eric

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Rajen Business & Digital Coach & Mentor Kantaria

rajenkantaria-56815

Size matters more than you realise

A thought occurs: Off line = Crieria and Certificates. Given by the examining body measuring their reactions Usefulness: Limited assessment of intellect. Corporates use limited to internal combustion On line = Criteria and Scores. Given by scoring systems measuring the reactions of the "masses" Usefulness: Wider assessment of intellect AND sharing of it:) Corporates can use it wider - for internal AND external combustion etc:):)

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SHRAWAN AGRAWAL

shrawanagrawal-548847

Size matters more than you realise

Kind Attn : Projects / Imports / Exports / Logistic Department. Sub : Registration of our Company in your list of Transport Contractors for the movement of ODC / Heavy (20’ & 40’ Containers) / Project / General Cargo. Dear Sir, We hereby, take the opportunity to introduce ourselves as a leading Transport Contractor and are sending you our company profile along with the list of our vehicles and clients. We provide our services for the Transportation of different types of cargo i.e. 20 feet and 40 feet containers including Flat Rack Containers, Project cargo, Heavy lifts ,Air cargo and General cargo from any where to any where in India. My company is associated with all reputed corporate groups like M/S. LARSEN & TOUBRO LTD , STERLITE LTD, VOLVO INDIA PVT LTD,RAYMOND LTD since last several years for the transportation of their every type of Steel Material, cargo, Containers and Equipments of any dimension and weight for their various WORKS through out India. We hereby request you to kindly register our name in your approved list of Transport Contractors. We are looking forward to receive your enquiries. Please divert /forward this mail to the concerned person / department or contact us for personal discussion regarding the same. Waiting for your early and positive reply. With best regards, Thanking you, For SUPERIORS CARGOES SOLUTIONS SHRAWAN ANIL AGARWAL Tel No. 29211294 Mobile No. 9322604691 Mail. ind.shrawan@gmail.com,icc.shrawan@rediffmail.com

0 comments

SHRAWAN AGRAWAL

shrawanagrawal-548847

Transportation service for cargo sending across India .

Kind Attn : Projects / Imports / Exports / Logistic Department. Sub : Registration of our Company in your list of Transport Contractors for the movement of ODC / Heavy (20’ & 40’ Containers) / Project / General Cargo. Dear Sir, We hereby, take the opportunity to introduce ourselves as a leading Transport Contractor and are sending you our company profile along with the list of our vehicles and clients. We provide our services for the Transportation of different types of cargo i.e. 20 feet and 40 feet containers including Flat Rack Containers, Project cargo, Heavy lifts ,Air cargo and General cargo from any where to any where in India. My company is associated with all reputed corporate groups like M/S. LARSEN & TOUBRO LTD , STERLITE LTD, VOLVO INDIA PVT LTD,RAYMOND LTD since last several years for the transportation of their every type of Steel Material, cargo, Containers and Equipments of any dimension and weight for their various WORKS through out India. We hereby request you to kindly register our name in your approved list of Transport Contractors. We are looking forward to receive your enquiries. Please divert /forward this mail to the concerned person / department or contact us for personal discussion regarding the same. Waiting for your early and positive reply. With best regards, Thanking you, For SUPERIORS CARGOES SOLUTIONS SHRAWAN ANIL AGARWAL Tel No. 29211294 Mobile No. 9322604691 Mail. ind.shrawan@gmail.com,icc.shrawan@rediffmail.com

0 comments

Nic Oliver

nicoliver

Size matters more than you realise

Knowing how quick people are in the USA to take legal action, I wonder how long it will be before someone launches a lawsuit against Klout, PeerIndex or some similar purveyor of metrics? Imagine - they find out that they didn't get the chance to apply for an interview for a chance because an advert states, or implies, that for example, nobody with a Klout score below 40 need apply? Somebody's bound to try!

1 comments

Gordon Wheaton

gordonwheaton-294525

Size matters more than you realise

Good blog and video Thomas. Size does matter a great deal. You are quite right Regards Gordon

0 comments

Brendan Cullen

brendancullen-397779

Size matters more than you realise

All such scoring systems' validity will require people to present themselves online in a genuine way as they really are - as opposed to how they seek to be perceived. I like Rajen's "indicative tool" phrase!

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Rajen Business & Digital Coach & Mentor Kantaria

rajenkantaria-56815

Size matters more than you realise

The scores can be a useful tool for the initial assessment of a resource or expertise that the holder wishes to showcase or the potential user is seeking. It cannot be an absolute tool but certainly an indicative tool and a process for those who wish to operate in the on line space. Those who need that criteria, that resource, will then work out their own measurement criteria to decide the importance and expertise demonstarated and sought. Testimonials for the person and the "sector" would give a good idea of how far the tool gets established. As usual on line, the users decide! Rajen

0 comments

Milton Rodrigues

miltonrodrigues-136281

Size matters more than you realise

Now, IF this could be applied to a Sales Funnel, it would be BRILLIANT ! - the Way of the Future, definitely ... MILT www.surge-its.com www.titos.in

1 comments

Neil Warren

neil-warren-40272

Size matters more than you realise

I think, as ever, that the most important thing is to recognise what it is you want to have a reputation for. Plumbing in Putney is one thing, Banking Globally is another. So are you and your career heading for B2C (Business to Consumer) and retail and local or national, or maybe B2B (Business to Business) and with clients and prospects all over the UK and beyond. And, if it's the latter, what good are "consumers" on Facebook or Google+, or your reputation amongst them? And whatever apps are used to tot up your activity, I think it will be a while yet before a Search Google on your personal name and supposed area of expertise or company name is beaten in terms of telling everyone everything they need to know, or at least get started with to explore you further. "Came up with a total blank (thank heavens)" being one option, for those who still swear by offline, of course.

0 comments

John Brooker

johnbrooker-44936

Size matters more than you realise

Tongue in cheek Thomas, what if people start saying I am only going to interview people with a low score because I know they are not wasting my business time on line? The question I had was, who was the woman speaking in the conference. If she is in mainstream business that is scary. If she is in high tech niche, maybe not so scary unless you are in that niche? Michael Neill, super coach, once said on a course I had with him, riding a roller coaster is scary, but it's a different kind of scary to meeting a guy with a knife up a dark alley. What kind of scary is yours? Re degree. Key thing with a degree is the content is evaluated by a peer recognised examiner. Will this be able to happen with online where the people following may know very little about the topic but follow anyway? In addition examinations are taken under rigorous conditions, how do you know the online commentator hasn't just read a book and regurgitated in their own words i.e they are not an expert. Have a great week. :-) John Brooker

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Thomas Power

thomas-power-8

Of course there many of upsides

Most engaged by village, town or city Most engaged by vertical market Most engaged inside company Saving HR/Headhunter time sorting resumes and CVs Sorting G+ stream by most engaged, time on site, most +1s, most comments and most re-shares would be glorious wouldn't it?

1 comments