Surround yourself by people who believe what we believe

Simon Sinek created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential.

Surround yourself by people who believe what we believe", still thinking about that!

Trust emerges when we're around people who believe what we believe. It is based on common values and beliefs. We are more confident - to take risk, experiment and explore - knowing there is some one in the community watch our back, help us when we fall and watch our stuff.



From the get go he knows how to grab the audience. In his speech he balances science, business, emotions and humor. Simon lovingly mocks generations for their collective faults and notices a detachment that drives us even further apart. Our wealth and technology have caught up with us.

We need human interaction to thrive and grow, because a text or tweet can never replace the warmth of a smile or handshake.

Never planning to write a book, he penned 'Start with Why' simply as a way to distribute his message. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work,

Warm regards,

André Biester MFE
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Helping entrepreneurial people with important cross-roads and finance matters in work and life.

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Barry Knights

barryknights1-650958

Surround yourself by people who believe what we believe

Great post. Thank you

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Carolyn Williams

carolynwilliams-253741

Surround yourself by people who believe what we believe

We feel 'at home' with like minded people who we trust and want to hug. C:)x

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Pandora Harrop

pandoraharrop-413685

Surround yourself by people who believe what we believe

I think the majority of people everywhere can be trusted, it is the governments, I would say nobody trusts. Governments need to take a long good look at what they're doing. Nobody is happy at the way they MANIPULATE US.They are responible for most of the problems of the world. They need to watch out. They still seem to think they're in control. Ha! Ha! Ha!

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Colin Newlyn

colinnewlyn-8245

Surround yourself by people who believe what we believe

Start with Why is a great book and one that I refer to frequently. The point is not so much about getting people like you around you, that's more of a consequence. It's about everything you do being driven from your 'Why', being driven from the inside out (which is an approach often taken in coaching). If you work that way, people understand your values and beliefs and will be drawn towards you, and will help you achieve your why. It's a sustainable competitive advantage, and also a very authentic way to be. It's an interesting read but I think this core principle is very powerful. Do you know what your 'Why' is?

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Andrew Horder

andrew-horder

Surround yourself by people who believe what we believe

One danger of "people like us" can be groupthink - where what's logically true moves progressively to the extreme, as contradictory views are either absent, or more likely silenced in a hail of derision. But it's true that people seek to be around people like themselves. That way, they can have reassurance that they really are "all right", that they belong. And from that comes the confidence to take risks that Sinek speaks about. Except that the downside to groupthink is that it makes those risks more risky. Groupthink stops contradictory viewpoints from getting through - and they may be valid. So we end up confidently taking bad risks, because we don't have all the data. The resolution of this dichotomy between the need to have people around us whom we trust (who think like us) and locking out dissonant opinions lies in the fact that we all have interlocking networks. Closest to us are those who share most of our ways of thinking. As we move away from our very closest network, we encounter people who still largely think like us - and they *also* think a little bit unlike us. And each of those has people away from the centre of their networks, who think a little bit *unlike* them. I saw a talk at the Yes Group last week by John P Morgan (TP, you & Penny should connect with him), titled Connection & Contribution. One of the (many) things it included was the "3 Degrees of Influence". Apparently studies have shown that if someone 3 degrees of connection away from you (in other words, your contacts' contacts' contact) is in a bad mood today, it's 5% more likely that you'll be in a bad mood. In the context of exposure to ways of thinking, that means that the way people 3 degrees away from me think, has a 5% chance of affecting how I think. So, while surrounding myself with people who think like me, I'm still getting other, new, inputs that keep me from groupthink. The problem only comes when we try to surround ourselves with people who believe *exactly* what we believe.

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Thomas Power

thomas-power-8

Surround yourself by people who believe what we believe

Yes yes yes. People seek groups of people "like them". We seek out groups of people "like us".

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Emil Pop

emilpop-43208

Surround yourself by people who believe what we believe

The reason why Guantanamo exists and the US and UK and Italy and the others managed to bomb Arabs undiscriminated based on lies regarding their preparations to kill us, the reason why Hitler got to do what he managed to do, the reason the Hebrews in Israel do the same very thing Hitler did to them to the Arabs surrounding them, the reason our big banking and petroleum and food&beverages corporations destroy land and nations for profit, is that they hire in the "top command chain" people that behave in real life and online like it would be a simple Facebook Fantaville sort of game where the "others" are but mere scripts that can be re created from nothing, have no feelings, nothing hurts them, and those mangers/politicians as the first rule shovel down the throat of their executants that war is good, defending of the (nonexistent) enemy is a holy duty and killing the enemy is not only pardonable but also noble, and profit is worth any killing, anybody, as long as you don't really know them. Besides long distance bombing without direct contact leaves the bombers the impression they hit the target, not that they in reality killed persons. In business we call them brokers, and the bombs are derivatives, but bottom line, same thing, if you have no direct connection with your victim, they are just numbers.

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David Winch

davidwinch-91561

Surround yourself by people who believe what we believe

Brilliant perceptive stuff from one of the 'masters of eloquence', Simon Sinek.

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Eric Sutherland

ericsutherland1-131530

Surround yourself by people who believe what we believe

Hello Andre, Its almost like a new religion, but the real message is human vs machine. Regards Eric

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Gordon Wheaton

gordonwheaton-294525

Surround yourself by people who believe what we believe

Great blog and video Andre. You are right. Human interaction is so important. It is the most important thing. Both in business and our personal lives Regards Gordon

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Phillip Khan-Panni

PKP

Surround yourself by people who believe what we believe

Brilliant concept, very well expressed. It's also a cleverly structured speech,starting with a general principle, moving through examples that we can relate to, then narrowing down to the individual, personal level, where belief and conviction reside. Impressive. Phillip

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Andrew Horder

andrew-horder

Surround yourself by people who believe what we believe

"You cannot form trust through the internet" That's a bit damning, given the ethos we profess in this place! The Milgram experiment is a better way than I've yet come across of explaining cyber-disinhibition, where people behave worse online than they would in "real life". I wonder who the "authority figure" is when we're behaving badly online - ourselves maybe? I'm not sure it completely supports Sinek's position that we need to be surrounded by people who believe what we believe, though - they seem to me to be two different, albeit related, effects. I think I need to read his book, 17 minutes just isn't enough!

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