The battle of the billions @google versus @facebook

So with Facebook's $100bn IPO coming in 2012 the battle royale commences between Google and Facebook. Who's the Pepsi, who's the Coke? And which tastes better in the long run? Which is best for us personally and which is best for us professionally?

Facebook are floating 10% of their shares that will give them $10bn in working capital assuming it is all subscribed and most believe it will be. Many believe Facebook's share price will triple within a few years as they acquire for paper twitter (facebook lite), linkedin (facebook pro), ebay (facebook marketplace), paypal (facebook bank) yahoo-bing (facebook search) to get huge scale and revenue very fast. It's massively problematic acquiring and integrating these people and systems but we do know Mark Zuckerberg is focused on being the first trillion dollar market cap company and this is achievable possibly as early as 2020. Google know it's coming and are buying one company per week so they are pre-arming for the batte of the billions.

The rules remain the same all along "the winner of the game is the one with all the names". Dear thanks to Mark Sinclair for directing me in this expression.

Millie Ker

millieker-671601

The battle of the billions @google versus @facebook

Fascinating Thomas. Thanks for tickling my little grey cells! Will watch the battle with interest.

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Marius Wlassak

mariuswlassak-222845

The battle of the billions @google versus @facebook

Who ever wins - important is : Will You be on the right side? :) Thanks Thomas

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Bob Hayward

bobhayward-72139

The battle of the billions @google versus @facebook

Having been at Skype on a project when it as acquired by Microsoft it was clear both Facebook and Google had also considered the acquisition. Having been in touch with people at Skype since - it is clear, as with any M&A, that the hype around what could be achieved together as a newly combined outfit and the reality continues to be miles apart. Thomas - if you are right about Google & Facebook acquisition it will also require a massive push internally to make the parts equal more than the whole or the diverse elements / focus will be their down fall. On the internet it is generally better to be known for one thing or you confuse people - eBay did at one time own Skype - the marriage quickly became a nightmare and they got a rapid divorce...

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Stuart Chalmers

stuartchalmers-309448

The battle of the billions @google versus @facebook

So ... Google could win, Facebook could win, both could unite in some way, a battle could go on for a long time, a new entrant could challenge one or both. They might integrate API's retaining their individuality but keeping both audiences. Place your bets! What about online/mobile banking such as PayPal, crowd funding, this is bubbling under the surface and if it hits a "critical mass" (whatever that is) then the effects could be interesting to say the least. Will cash become small change:-) Best Regards Stuart

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Derek Watkins

derekwatkins-82593

The battle of the billions @google versus @facebook

Does there have to be a winner? At what cost and to who. They are both great platforms that will expand beyond our current imagination

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Lucas Wyrsch

lucas_wyrsch

The battle of the billions @google versus @facebook

Dear Thomas, Thank you so much for your great blog! I still remember there was a competitor of Friendfeed, Social | Median that was bought by XING and then integrated into XING while all our sharings with Social | Median were lost! On the other hand, Facebook bought Friendfeed and kept the site unchanged, which I think was great! I'm not thinking that we need a battle between Facebook and Google and I'm not sure if it really will take place! There still is China that could, in such a situation, be the third who would simply take advantage from a ruining war between Google and Facebook. I personally think that not only the war for talent should end, but also that we don't need a social media war! No idea what really will happen but I think that Mark and Larry could find a harmonious way to integrate both, the open social and the social graph. Both sell ads, Facebook and Google and both can co-exist, I think. But the future will tell what really will be done! Anyway, your hypothesis may come true, I personally prefer both, a peace for talent and a social media peace! Have fun and take care! Best, - Lucas Join The Swiss Business Club - Join the GuanXi Game Club - Join the Risk Consulting Club - And Join Doing Business Virtually!

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Tom Evans

tom-evans

The battle of the billions @google versus @facebook

It is all illusion ... Nothing unreal can persist and nothing real can be destroyed ... The real game is being played out elsewhere yet right under everyone's noses ... Tom Evans Author of Blocks, Flavours of Thought, & The Art & Science of Light Bulb Moments www.tomevans.co Follow Tom on Twitter

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Julian Bond

jbond

The battle of the billions @google versus @facebook

This same blog appears on Ecademy, Facebook, Google Plus. As of now:- Ecademy - 24 comments Google Plus - 32 comments Facebook - 1 comment Can we learn anything from that? Because that mirrors what people like Scoble report that Google Plus may not have the mind share of things like Facebook and Twitter but it generates more and higher quality engagement.

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N Bhashyam

dr-nbhashyam-263898

The battle of the billions @google versus @facebook

Hope this may activate the market and energize the sagging economy N Bhashyam

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Maurice Poole

mauricepoole-96500

I fervently hope...

...that your dreadful prophecy does not come true. I for one hope that twitter (does not become f******k lite), linkedin (does not become f******k pro), ebay (does not become f******k marketplace), and paypal (does not become f******k bank) all stay out of the dead grasp. Otherwise I'm out of them all, and under those circumstances I'd say "Good Riddance!" Best Regards   Maurice

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Robert Pye

robertpye-59582

The battle of the billions @google versus @facebook

Nice one Thomas. BUT isn't it time that the WWW outgrew advertising as the primary business model. Then what is Facebook selling? Google offers a TON of value added features - if advertising significantly diminishes (over the next couple of decades, I think it will) then Facebook is a platform with plugin services but I believe the Google platform outshines anything else in the world today THAT is why G+ got so much traction - as with anything else they would care to do. The brand actually stands for some pretty formidable exaction IMO. My two cents.

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Seshadri Sundararajan

sundar-36969

The battle of the billions @google versus @facebook

I have a feeling (no, not a wishful thinking) that Facebook might become 'less' preferred over time. We have seen in the past rise and decline of social sites - due to whatever reasons. Holding the public interest for long is tough since by its very nature it is going to keep changing and strictly speaking Personal Social Network (ignoring the business needs add-on) has not taken birth to serve any constant and specific requirements and hence the sustenance of interest is going to be difficult. If somebody else is going to come with just one more different feature or a feature differently, bang...facebook becomes a MySpace.

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Stuart Beattie

stuartbeattie-126225

The battle of the billions @google versus @facebook

Behemoth businesses ultimately destroy the very creativity that generated them in the first place and the entrepreneurial spirit moves on. Uncountable billions will be spent by these giants integrating the disparate systems they are currently buying up and they will spawn mighty bureaucracies to manage themselves. They will become slower to adapt and innovate. When this "game" has been won, by whoever, according to whom, then there will be a new game in town. Probably, Thomas, you'll be heralding its arrival in an Ecademy blog. Stuart Beattie making lawyers more likable Black Opal Systems +44 2 070 960 659

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Eric Sutherland

ericsutherland1-131530

The battle of the billions @google versus @facebook

Hi Thomas, While we are all distracted with Google vs Facebook, its possible for some one new to pop up and make a clearer offering ! A Chinese type Facebook and repeat it around Asia. Since they are both still insular US companies they might get this type of opposition and not see it coming. Some interesting points raised. Regards Eric Sutherland T/A Trog Associates Ltd View Storefront View 20% of each book Business Networking on ecademy Marketplace Author and Publisher Services Q & A on my Blog Skype Id: eric.sutherland1 Know Me for the knowledge I have in doing Business Process Analysis and Business and Technical Writing Like Me because I am willing to share my knowledge Follow Me so I can help you to be better at using my knowledge

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Kate Baker

katebaker1-663965

The battle of the billions @google versus @facebook

Hi, Good post Thomas! Truth is, Google and Facebook are approaching the same (possible) resulting range of products from opposite ends of the spectrum. Google have started from the search end and are busy making their social media offering count towards SEO, which is very attractive for businesses and professionals. Facebook started as a place to contact and hang out with friends and is moving outwards towards search. They both have the jump on each other for their start area and they both have status, attraction for talent, and funding (for sure Facebook will have a very successful share flotation - I'd buy some if I had cash to spare!!). It will be very interesting to see how things develop but I, for one, don't want to make a prediction as to who will 'win'. As long as the offerings are good then the choice will be there for everyone and I doubt the myriad of niche players will all be swallowed up. Those of us who use social media for business and ... well... socialising will just get to grips with the new systems and there will lots of material for blogs and life will go on... Anyway, I like Vimto and Irn Bru but I sometimes drink Pepsi or Coca Cola - I'm very cosmopolitan! Kate Baker Managing Director, virtualgo2 ltd the virtual solution to your business growing needs http://virtualgo2.com facebook.com/virtualgo2 twitter.com/#!/virtualgo2

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Gordon Wheaton

gordonwheaton-294525

The battle of the billions @google versus @facebook

Good blog Thomas. What a brilliant expression Mark and Thomas. I have not heard it before, but it does make sense Regards Gordon

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John McHugh

johnmchugh-10577

The battle of the billions @google versus @facebook

Thomas, I re-read "Battle of the Portals" last weekend, funny how much you put in that book that is mirrored here? If anyone reading this post hasn't read it, please do so. Personally I think Google will benefit from some of the mistakes Facebook have made over time along with their already established place in the arena, I also think the idea of people re-establishing their presence on another social network could reduce migrating numbers, but again, not over time. Will we see Facebook develop the Google+ app and Google develop the Facebook app? probably not, but it'd be nice to see other players remain independent, just so there's a choice of more than two.......John Software Development / Web Applications / Hosting / Networks / CMS / VoIP

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Doug Holman

dougholman-78336

Uncharted waters

Hmmm - fascinating! ...... and yet, if I may be a teensy, weensy bit provocative, there are people who make an exceedingly good living by being second. How about the "We Try Harder" car rental company? And we all know people who have never owned the most popular make of car. In 1989, Boeing "had the most names" and delivered almost four times as many aircraft as Airbus. In 1993 it was treble; by 1997 it was just double. In 2003 Airbus took the lead and has remained there ever since. Businesses - even countries - succeed or fail on the basis of assumptions made be mere humans. As a species, we have a formidable capacity to make mistakes. As many "Eurologists" have been saying for years, it may take a couple of decades but that currency will fail. (If anyone is still in any doubt, check out these charts shown on Newsnight.) Short-term popularity counts for nowt if the assumptions are fundamentally flawed. The Google v. Facebook war will be utterly fascinating - and as there is an element of IQ v. EQ, the eventual outcome could be almost totally unpredictable. Doug Holman Business Game Ltd, Grayshott, Hampshire, UK www.businessgame.co.uk Helping businesses adapt and grow using simulation games.

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Akhtar (make it happen) Khan

akhtarkhan-164100

The battle of the billions @google versus @facebook

I agree coke and pepsi should be replaced. They are as bad, if not worse, than cigarettes. The amount of sugar each can contains is one cause for the outbreak of diabetes. The diet drinks give headaches. All the best Akhtar

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Wendy Dashwood-Quick

wendydashwoodquick-54073

The battle of the billions @google versus @facebook

Hi Thomas - in my view there are two levels you can look at this, from the point of view of the end user and big picture/strategic level. Because it will be the end user who will decide which is more popular, coke or pepsi. This is regardless of how powerful or how much clout Google has in the market place (or how much money they chuck at it). It would be interesting to see the demographic of those 10 Million who converted in a day. I suspect it might be more men than women. I say this because men like gadgets, new toys and working out new stuff. I have to confess to not 'getting' Google+ straight off and have used it less. Luring the Facebook clan away will be tough. It will be like getting people to change their hairdresser, accountant or bank. And Facebook's foundation is so solid because it started with a solid groundswell of students who love it. Love doesn't really come into the equation when I say the words Google+ - the sentiment isn't there. At the moment Facebook wins for me. Wendy Dashwood-Quick Founder of SocialMii Attract A New Online Audience www.socialmii.co.uk

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Jeremy Webb

jeremywebb2-441195

The battle of the billions @google versus @facebook

Great Blog Thomas and showing how its done with video incorporated too! Who remembers betamax- a better technology than VHS and pre eminent in some parts of the world?. I guess your prediction re possible FB acquisitions could be bang on but then surely BigG would have ramped up its own acquisitions too. Kind regards Jeremy Jeremy Webb Business and Business Finance Consultant Webbery Associates Ltd and SatNav4Business Helping you to help yourself M: +44 7894 128876 E: jeremy.webb@webberyassociates.co.uk / jeremy.webb@SatNav4Business.com W: www.webberyassociates.co.uk / www.SatNav4Business.com

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Simon Dixon

simondixon4-491062

The battle of the billions @google versus @facebook

Whoever wins, if there has to be a winner, I will use them both as they both provide unique value. Two great stories, that is all I can say. Simon Dixon CEO BankToTheFuture.com Founder of Benedix Author 'Bank To The Future: Protect Your Future Before Governments Go Bust' & 'Student To CEO: 97 Ways To Influence Your Way To The Top In Banking & Finance'

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Ratnam Nadarajah

ratnamnadarajah-318922

The battle of the billions @google versus @facebook

I a m not sure that major brand domination of the market place is a good thing, for the consumer. Firstly your choice is limited and secondly it kills of smaller brands. Personally I think they should be atleast 3 to 5 major players in this game of world dominance of brands Facebook, Google should expand the interests in fields where there is added value to theglobal economy. In that I mean pioneer procts and services to improve living standards of the masses all over the world As for Coke and Pepsi its time these replaced with products which is healthy

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Nic Oliver

nicoliver

The battle of the billions @google versus @facebook

My prediction? It will raise much more than the $100bn predicted. Facebook and LinkedIn will have been shaken out of their complacency by Google Plus and will raise their game - G+ will dwindle to being a niche platform. Facebook will try to buy Twitter with the paper from the IPO. Ecademy will also raise its game under the new CEO, bringing "Circle" type functions for Blackstars to allow even more focused engagement. I'll get my coat and escape before Thomas blows a fuse! Kind regards Nic Connect - Engage - Share www.nic-oliver.com email twitter linkedinfacebook

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Keith Stoddart

keith-stoddart-38172

Will I be buying shares?

I don't think so. Although I am not in a position to stop all these conglomerates, it still doesn't stop me making my own protest. I believe companies such as Tesco, Google etc are getting far too big and in fact are ruining the economy by forcing out the small business person. I can see what Zucker is doing and I applaud him for it, although I do wonder where it is going and whether we as individuals and small business people are going to have a future with our SME's. Are the conglomerates going to take over? Are we all going to have to resort to being employees of the giants such as Tesco, Google (Faccebook and it's off shoots)? I also thought there was legislation against big companies becoming too big? Obviously not. As for Coke or Pepsi? Neither in my book as they're all full of rubbish. What's wrong with a good ol' cup of tea? Keith Stoddart Pixar Ltd - creating imagery that works www.gogreener.org.uk - making global changes locally www.queensparkrotary.com - giving something back Tel: 0141 616 3322

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Akhtar (make it happen) Khan

akhtarkhan-164100

The battle of the billions @google versus @facebook

Nice blog Thomas. Thanks for inviting me to it. I believe the one who is quicker at grabbing the right targets will win in the end. By the way, which one tastes better - coke or pepsi? I never could make up my mind and always thought that it is the biased opinions of those who wish to stick with a brand. All the best Akhtar

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Demos Flouri

demosflouri

The battle of the billions @google versus @facebook

Get ready to buy some Facebook shares, I think I may well be, they are looking to take over the internet.        Web - Social Media - Design - Print - Digital Coaching - SEO

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