The online world forces us to define ourselves

In every 121, Training Course, Speech and Coaching session I do the topic always returns to the subject of 'who am I and what is my value to others?'

This is not a mid-life crisis type of remark, this is a critical part of creating value online. The fact is that unless you know your value to others and what your message is to the world it is impossible to gather the type of followers that will have an impact on your business and give you the ROI (Return on Investment) that you seek.

We all need to be Known for something, we seek to be Liked and Trusted for our contribution to the livelihood and well-being of others and if we do that well then we will achieve a following.

Ultimately Seth Godin's promise to us in his book 'Permission Marketing' was that if we engage with Strangers and turn them into Friends we will achieve Customers. What I see online is a huge amount of engaging with Strangers, (first tick), I see many people turning those strangers into Friends, (second tick) but few really achieve the customer element from all this engagement and the sharing and kindness bestowed. So why is that?

The tough part is

'Have you defined yourself online?'.
'What do you stand for?'
'What is your message to the world?'
'What are you leading?'

To have followers you must lead.

So who are you serving?
Who can you help the most?
Whose frustrations do you solve?
Whose needs do you fill?

and finally...

Why you?
What is unique about the way you do it?
What journey have you been on that makes you able to solve problems for others?
What is your gut driving you to do?
What is your heart trying to repair?
What is your brain able to deliver for others?

Before you Blog, before you Tweet, before you re-write your profile, before you touch your keyboard again think about this, say this to yourself:

I am leading something online that is very special, I can move people, shift minds, change lives, and I do this because I care. Now I need to show people how I care, I need to teach, serve and support people and then they will help me to define my value and then, and only then can I achieve followers".

Everyday you are supporting people, everyday you are caring, there is a deep underlying reason that you are doing what you do. Connecting your heart to your head and learning how to use technology to spread that message is essential for financial success.


The old world was driven by transactions and customer management. The new world is driven by community and supporting.

So who are you and how do you define yourself? If you don't know, then how can we truly value you and become your customer?

What has your journey to discovering your value been? I would love to hear.


Warm regards
Penny Power
+447771 543478
Founder-Ecademy
Supporting Business People

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Jeremy Harbour

unity-23450

The online world forces us to define ourselves

I think the online world brings it into sharp focus, you can be wishy washy in the real world, but without a clear message on line you are just noise, and not very loud or intelligble noise. It is amazing how socialy we are defined by what we 'do' but really it is what you say you do, and that is formed over years of sliding doors moments (sorry film reference) where you either got on or missed particular trains, amazing to look at yourself leaving school and your ambitions then and compare those to your self defined role in the world today. whenever i fill out imigration cards on flights, I am always tempted to have some fun with the 'what do you do section'... am i alone? www.jeremyharbour.com

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Sam Borrett

samborrett-372470

The online world forces us to define ourselves

Penny, how true. In the offline world I operate differently as people can usually tell from where I'm coming quite soon. Online of course is another matter and it is here that we need to define ourselves a little better. At least I do!! I am sure I have the same challenges as others online as I have such a wide variety of interests, from Sex to Super Consciousness to Dying a Conscious Death, that to actually decide in EXACTLY which way I will portray myself is indeed challenging. People say to me, what message do I want to get out and like James' tag on "helping people avoid taxes...." I thought to-day ( after my Yoga Session ) that IF I were to do the same I would say, " Helping People Get to Love what they Do, Helping People Get to Do what they Love and Helping People Get to Have the Life they want." AND PRECISELY IN THAT ORDER. BECAUSE THAT IS HOW I DID IT. In fact, thanks James, I might also put it in my profile if I can fit it in there. And of course thanks Pen. As always I am thinking about money lastly and only because once I have put my intention on something I trust that what follows is right. We may have intention but Life decides. And for those who are wondering whether this comment should go on the "fruit cake channel," I do make money also. For that I have 4 funnels. Samx Sam Borrett Performance Coach, Trainer, Real Estate, Mentor, Lawyer, Facilitator, Life Constellations Mentoring4Change Jupiter Properties Pty. Ltd. PO Box 241 Brunswick Heads, NSW, 2483 Australia

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Penny Power

penny-power-1001

The online world forces us to define ourselves

Hi Jaxi I am thrilled that you would like to share this, please do. Defining ourselves is the first step to being successful online - it is the part of Coaching that I love the best when we are teaching our Digital Coaches - it has the most impact - and it is CRITICAL We have a whole day and workbook dedicated to just this aspect in the Digital Coaching School - the shift of minds and the light bulb moments are fantastic to witness - and then money flows toward them. warm regards Penny Power Founder of Ecademy and Ecademy Digital School Learning, Networking and Business Development in the Digital Age Follow @pennypower

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Jaxi West

jaxiwest1-581088

The online world forces us to define ourselves

Hi Penny Great article :) Brilliant points and examples :) In my coaching, I help people create the "Package You" - it's almost like your USP for yourself (vs your business), but it's not exactly an elevator speech :) Ironically, i have been writing/talking about this recently - due to a new partnership that was just formed with my company - and more specifically on certain job candidate sites. I also volunteer work with rehabiliitated ex offenders, so I have been guiding them to form this PY as well. What I really love about this article is how you took the 'overwhelming' factor out of this by asking these specific questions and immediately following with a statement of how you should frame your mind - get your mind thinking. Kudos on a perfect article Penny! With your permission - I would love to be able to recommend this as part of my 'requested reading' for more insight how to approach this for all those I help and my clients. Jaxi :)

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Penny Power

penny-power-1001

The online world forces us to define ourselves

Thank you Jorge That is lovely to know. Do send me the link and I will comment Warm regards Penny Power +447771 543478 Founder-Ecademy Supporting Business People

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Jorge Purgly

jorgepurgly-462705

The online world forces us to define ourselves

Dear Penny Power, I found your article very useful and I will translate it into Portuguese and publish it at my blog on http://konektigi.blogspot.com of course linking to his one and giving you all credits. Please check it out and let your comments if you like. All the best from Brazil, Jorge Purgly

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Janos Abel #2

janosabel-82482

The online world forces us to define ourselves

who am I and what is my value to others? This is business speak for marketing oneself. Is that what being a modern human is about? Surely, our self respect and identity should not depend on others' assessment of our "value" to them. Evolution is happening here and now; The capacity for foresight in the human species is its latest innovation Good World Movement, a participating entity of UNISON Ecademy

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Gyula Julius Reznicsek

gyulareznicsek-86559

Welcome to the World of the Openeyed Daydreamer :)

Dear Visitor and Fellow Ecademists, Dear Penny :) the amazing questionary and advice as you know :) my greetings The tough part is Have you defined yourself online? Yeah, Who I'm ? :) I wanna break all the madness... But it's all I have...I Want Someone to Love Me, For Who I am :)I Want Someone to Need Me, Is that so bad ? With my own two hands :) Yes, I am passionate about The Support of the Collaboration Among the Regions Within the Collaboration Among the Family Ventures Collaboration, not Competition - the Economic Revolution ! ! ! Are You passionate about the Regional Support throuh the Support of the Collaboration Between the Regions and help the people who are active in this field ? I would like to have your attention connected with the matters below and forward ! :) :) What Zwack Family is doing in Hungary ? ? ?:) What Marques Family is Doing in Portugal ? ? ?:) What Berkes Marton Family is doing in Hungary ? ? ?:) What Tanya Igic is doing in Swansea, South Wales, UK ? ? ? let me tell you :) Welcome & Why I do ? What do you stand for? ...and yet shout YES ! ! ! towards the silver Moon while standing on the shore of the lake... "Even if you miss it you will land among the stars" with the World - Protected Regions - Movement (W. P. R. M.) The flame of humanity which burns in us ! :) There is nothing more powerful than an idea whose time has come... Victor Hugo We Cannot Trust the Global Compromises The Idea of the Unions of the Town-Contries :) LIMITS OF VINDICABILITY ! ! ! ACCORDANCE WITH THE ENVIRONMENT ! ! ! KEEPING IT ! ! ! LIVE HUMANELY ! ! ! World - Protected Regions - Movement (W. P. R. M.) Moreover :) Personal & Company TAXED INCOME Identification Card DOMESTICATION OF THE ECONOMICAL ORGANIZATIONS ! ! ! Legal Or Laundering ? ? ? What is your message to the world? Alea Jakta Est - The Die Has Been Cast We don't have a choice on whether we DO social media The question is How WELL we DO It. Alea Jakta Est - The Die Has Been Cast :) POOL WORLD Supersedes THE PUSH WORLD :) :) :) POOL POLITICS Supersedes THE PUSH POLITICS :) :) :) The RESPONSIBILITY syst. Supersedes the Hiarerchical syst. POOL WORLD Supersedes THE PUSH WORLD :) :) :) HELPING PEOPLE TO SHIFT... We don't have a choice on whether we SHIFT 2012 - Prf. Ph.D. Ervin Lszlo, the question is How Well we WILL DO It ? With W.P.R.M. - Shift 2012 ! ! ! :) What are you leading? World - Protected Regions - Movement (W. P. R. M.) HELPING PEOPLE TO SHIFT... We don't have a choice on whether we SHIFT 2012 - Prf. Ph.D. Ervin Lszlo, the question is How Well we WILL DO It ? With W.P.R.M. - Shift 2012 ! ! ! :) To have followers you must lead. So who are you serving? Planetary Helping Others Online :) and Hierarchy of Needs Up to Down :) With Touched the Keyboard, Communicate With Peaple :) Not only Use Technology ! Helping Others Online :) and Hierarchy of Needs Up to Down... :) Who can you help the most? PEOPLE WHO WANT TO SHIFT BECAUSE... We don't have a choice on whether we SHIFT 2012 - Prf. Ph.D. Ervin Lszlo, the question is How Well we WILL DO It ? With W.P.R.M. - Shift 2012 ! ! ! :) Whose frustrations do you solve? PEOPLE WHO WANT TO SHIFT... With W.P.R.M. - Shift 2012 ! ! ! :) Hey, People ! The Dog Creators ! ! ! The Victims & Dogs Are All A Round ? ? ? "Injustice anywhere is a threat to justice everywhere" In the sake of the Kristian Reznicsek and the Y Gen too Be Careful With The "Napoleons" ! ! ! Hey, People ! The Dog Creators ! ! ! The Online Socialization of the New Gen ? ? ? Are The Naysayers Afrighten From The Changes ? ? ? ECADEMY MEMBERS... How to Creat A Great Ecademy Profile ? :) How To Be Online Successful ? The Bank of Facebook:) Know Me, Like Me, Follow Me... Two things: The Philosophy & the Mathods... Shift from CSC to ORS... How To Be Online Successful... :) How Back Money... :) A strategy for Twitter... Here is the brake trouth for me... Twitter can be the Powerful tool too... How Back Money... :) Whose needs do you fill? The Planetary Community :) and finally... Why you? Because of above... What is unique about the way you do it? We Cannot Trustthe Global Compromises The Idea of the Unions of the Town-Contries :) The RESPONSIBILITY system Supersedes the Hiarerchical system.... What journey have you been on that makes you able to solve problems for others? The Hayway University... What is your gut driving you to do? The Openeyed Daydreamer's prevision :) What is your heart trying to repair? We Cannot Trust the Global Compromises The Idea of the Unions of the Town-Contries :) The RESPONSIBILITY system MUST Supersedes the Hiarerchical system :) ...and yet shout YES ! ! ! towards the silver Moon while standing on the shore of the lake... "Even if you miss it you will land among the stars" with the World - Protected Regions - Movement (W. P. R. M.) What is your brain able to deliver for others? HELPING PEOPLE TO SHIFT with the World - Protected Regions - Movement (W. P. R. M.) Open to hearing your suggestions :) Pleasure will be on my side to meet any of you in person :) See you :) Are you a responsible person ? Are you up to share it for the sake of the better understanding and future too ? I hope, it will be of the help to you to make a right decision... Thank you for your support in advance down the road... :) Thanks ! Do it together ! Don't be forgotten !Just listen & wach the videos than join me They tells a lot ! Moreover: Know that although in the eternal scheme of things you are small, you are also unique and irreplaceable, as are all your fellow, still alive, living beings other than humans everywhere on the Mother of Earth. Look forward to hearing from you inside this blog :) The Ecademy on Facebook :) The With W.P.R.M. - Shift 2012 on Facebook :) FOLLOW ME on Twitter :) JOIN ME on Facebook :) Have a great time there :) Don not be forgotten ! The security is more welcomed :) :) :) Kindest regards, Julius The Openeyed Daydreamer

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Sam Borrett

samborrett-372470

a beautiful blog

Penny, It is a beautiful question and I like it very much for a few reasons. You say amongst other things- 'Have you defined yourself online?'. I'm still working on it and it changes as my focus changes but there are some non-negotiable items. 'What do you stand for?' These are the non- negotiable items. Hopefully they come out in my blogs and profile. 'What is your message to the world?' I always think that is a bit too much of an ego statement because not everyone wants to hear what we have to say. But I feel it would be to practise what your preach in every respect. In my case if I do not have a meditative approach to life I am wasting my life. However to explain to people exactly what this means implies first that they are the slightest bit interested in knowing themselves. For this there has to be a life crisis, like it or not. 'What are you leading?' I have no idea but people come to workshops, take on mentoring and real estate and business coaching when they see that not only do I lead an abundant life but that I seem to do with relative ease. Not that things do not go bottom up sometimes as they must, but generally I do it 100% so there are no regrets. With less than 100% effort there will always be regrets. The outcome is beyond our control as all great and menaingful things are. The idea of control is only in our minds. Ask anyone who is dying, has a terminal illness or has seen tragedy. If I could answer shorter I would, but your blog requires a thoughtful response as it is a very thoughtful blog. And the last thing would be "don't live for the money or for the security it brings and certainly not for the power or the presitge.This is such a waste of a life. Samxx Sam Borrett Mentor, Entrepreneur, Facilitator http://www.familyconstellation.com.au Mentoring4Change Jupiter Properties Pty. Ltd. EastWest Property Investments PO Box 241 Brunswick Heads, NSW, 2483 Australia

1 comments

Carolyn Williams

carolynwilliams-253741

Penny

your words of 'smile' are very memorable, how do you teach people to smile online? Smiles! I ignite people online and bring them along with me. If you truly love life in all it's colours you reach people's hearts. I would say I teach people to Smile with carefully chosen graphics that support energy through the written word. The experiences of losing material wealth teaches you to value love and friendship. Having money enables you to enjoy life's riches but people make up the rich tapestry. Applying humour in adversity is a Welsh thing I guess? So pleased the Fifa Boss heard my Dinasaur remark yesterday, as he apologised to the English team today and has promised to get technically 'with it' for future matches!!. Night, Cxx Carolyn, The Best Business attire, A Smile on Social Media www.lifestyle-online.co.uk www.facebook.com/LifestyleOnline

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Penny Power

penny-power-1001

The online world forces us to define ourselves

Hi Dave thank you, is that how you define yourself? What is the message that we should follow? Warm regards Penny Power +447771 543478 Founder-Ecademy Supporting Business People

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Carolyn Williams

carolynwilliams-253741

We are Online who we are Offline but more open to being misinter

Great questions Penny. :) My computer like us feels the 'heat'. So this messsage shot off before I wrote anything! Does that technologically say anything?. Yes, online you can be misinterpreted. In person if your open and honest and without a hidden agenda, people are left without any misinterpretation. Unfortunately like Bankers they are now found out for who they really are. The same goes for any business person who truly comes first before others. I see this contradiction time and time again when asked the question "Who are you?" and "What is your value to others?". Testimonials tell you the answers to what your value is to others? The question - Who are you? for so many is much more complicated as they are answerable to so many others! Who are you - is the true fabric of your being. There is nowhere to hide from who you truly are. I am Carolyn, helping you to #Sparkle with Confidence on Social Media :) www.lifestyle-online.co.uk www.facebook.com/LifestyleOnline

1 comments

Ruth Edwards

ruthedwards1-268415

The online world forces us to define ourselves

Ruth "When you follow your heart, you will find your voice and a world of opportunity will be there to greet you."

1 comments

Carolyn Williams

carolynwilliams-253741

The online world forces us to define ourselves

Carolyn, helping you to #Sparkle with Confidence on Social Media www.lifestyle-online.co.uk www.facebook.com/LifestyleOnline

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