There's power in words

I ran a course the other day on Speech Writing and was amazed at the gulf between the delegates (who were journalists) and public speakers. In fact, I was surprised that journalists wanted a course on speech writing.

What really underlined the difference in understanding was 'oratorical devices'. You probably know about groups of three, and repetition. Churchill used them in "we shall fight them on the beaches ... we shall fight them on the ..." and so on. The journalists did not seem to like them.

Barack Obama uses ascending groups of three: "in lines around the block ... in the big cities ... right across America ..."

There are lots of oratorical devices, many of which are called "parts of speech", such as hyperbole (exaggeration) and metaphor (applying an unrelated descriptive term such as "he was a lion"). Used correctly, they add colour to the text and create powerful images to enhance the message.

The purpose of a speech is to generate an emotional response that will induce the audience to accept the message and make some change in their thinking, attitude or behaviour.

There is power in words. It's worth learning how to harness that power.

PKP

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Phillip F. Khan-Panni MBA PSA Founder
PKP Communicators
UK Business Speaker of the Year

35 Hillbrow Road, Bromley, Kent BR1 4JL, UK
t: 0845 165 9240 m: 07768 696254
e: phillip@pkpcommunicators.com
w: www.phillipkhan-panni.com

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Phillip Khan-Panni

PKP

There's power in words

Here's a speech that illustrates the power of words -- ordinary words -- delivered with passion. Right here. (Just skip that ad at the start).

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Jeff Mowatt

jeffmowatt-232748

There's power in words

I realised that recently of the written word, but more importantly deeds, when Sir Richard Branson came on board. Today I discovered that Bill Clinton has become an advocate.

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RealSteveHolmes Fading away soon

cvsage-38854

There's power in words

The purpose of a speech is to generate an emotional response This is true. Information transmission comes a long way second and in any case all but the most obvious facts are persuasive definitions.

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