Think twice before spending even a day in Apple's paradise

If you were thinking of creating an iBook, think twice before spending even a day in Apple's paradise.

The new iBook Author software Application License Agreement includes this clause:

"B. Distribution of your Work. As a condition of this License and provided you are in compliance with its terms, your Work may be distributed as follows:
(i) if your Work is provided for free (at no charge), you may distribute the Work by any available means;
(ii) if your Work is provided for a fee (including as part of any subscription-based product or service), you may only distribute the Work through Apple and such distribution is subject to the following limitations and conditions: (a) you will be required to enter into a separate written agreement with Apple (or an Apple affiliate or subsidiary) before any commercial distribution of your Work may take place; and (b) Apple may determine for any reason and in its sole discretion not to select your Work for distribution."

Beware when your toolmaker controls if and how you distribute the fruits of your creativity.

We know we live in a capitalist society, where capitalists own the means of production. But we were doing so well by giving access to the means of producing great new stuff to many many people (often for free). Until now.

But you have to admit it's an audacious business model.

I wonder if this has been tried before? The descendants of Thomas Caxton may now think he was a bit of a chump for missing this trick. Just think of all those bibles sold to believers as they spread the word far and wide, or later of Dickens, or every newspaper the world over. A slice would have been nice.

Or the chump that sold Van Gough his paints and his canvas without keeping the seller rights! The list is endless...

This is better than SOPA/PIPA. Forget piracy. Get ahead of the curve. Just own the commercial distribution rights to ALL the IP others create with your tools. Genius.

Regards, Ian Moncrieff MacMillan
M: +44-7973-119-542

Victoria Bullis

victoriabullis-201999

Think twice before spending even a day in Apple's paradise

Ian--are YOU writing a book...? Signed, Just Curious, Victoria

0 comments

Ty "Blackturtleneck" Tyson

blackturtleneck

Apple's paradise

Right, for all those not able to understand the original T&Cs or my posts here are the updated T&Cs for your perusal. B. Distribution of Works Generated Using the iBooks Author Software. As a condition of this License and provided you are in compliance with its terms, works generated using iBooks Author may be distributed as follows: (i) if the work is provided for free (at no charge), you may distribute it by any means; (ii) if the work is provided for a fee (including as part of any subscription-based product or service) and includes files in the .ibooks format generated using iBooks Author, the work may only be distributed through Apple, and such distribution will be subject to a separate written agreement with Apple (or an Apple affiliate or subsidiary); provided, however, that this restriction will not apply to the content of the work when distributed in a form that does not include files in the .ibooks format generated using iBooks Author. You retain all your rights in the content of your works, and you may distribute such content by any means when it does not include files in the .ibooks format generated by iBooks Author. Are we clear?

2 comments

Richard J Francis

richardfrancis1-363696

Oh my God - I bought a bit of tin and now I'm a cult.

Good post Ian. I'm an Apple user - and I admired Jobs. I've worked with the folks at Apple UK in a previous life. It is a cult though - and the seduction is soooooo good. From shops to merchandise to user groups to bolt-ons. You have to keep your head. Like anything - it's just a tool - not a cult. Or - in the word's of the late Kenneth Williams - "'ere - I'm a cult - in fact I'm one of the biggest cults you'll ever meet". Take what's good (and there is plenty) - but don't become intoxicated - you could wake up in a very strange place..

0 comments

Clive Eplett

cliveeplett-656327

Think twice before spending even a day in Apple's paradise

Had a play today F-ing thing will not accept an import from Indesign, open an epub file or much anything else. Just silly. But cut and paste does work quite neatly, once I exported indesign file to html and opened in Pages. Once in, its far nicer to use. Can we have a version that has decent import and experts to a high pdf spec for printers tho please? Then we can all cheer and forget Adobe and their idiosyncracies and overcharging ($1=£1 etc)

1 comments

Clive Eplett

cliveeplett-656327

Think twice before spending even a day in Apple's paradise

Thanks all, I've read this with great interest because the wordings, interpretations and commentaries do seem to be conflicting and/or ambiguous. I've concluded that I will not hold back from using iAuthor to port my own book - the content already exists in InDesign but if this makes it easier to get into iTunes and sell via an additional channel, then fine. Their cut at 30% will indeed be less than Amazon's. And i don't see how Apple or anyone else could claim rights to the copyright of my material thru a simple mouse click on any onscreen T&Cs. But only using their portal to sell a version formatted on their software feels acceptable. Frankly, I wish Amazon would come up with something comparable for Kindle as their current tools are not that appealing to say the least. If I write another book (have some ideas already) I shall likely use Scrivener, hopefully it will not need anything else on top - Indesign is not my favourite thing and Adobe are far from being my favourite software company.

0 comments

Ian Moncrieff MacMillan

ianmmacmillan

Just seen chart - How iBooks Author Stacks Up to the Competition

Just found Chelsea Stark's comparison: How iBooks Author Stacks Up to the Competition [CHART] What's coming through is that an iBook is more of an app than a book, albeit one with fixed but animated content. Hence the business model that borrows directly from the free XCode development tool linked to the App Store and from iTunes (which made available a huge catalogue of content from the main labels). Regards, Ian Moncrieff MacMillan M:+44-7973-119-542

1 comments

Thomas Power

thomas-power-8

Think twice before spending even a day in Apple's paradise

https://plus.google.com/u/0/113117251731252114390/posts/icDdrES2Drt

0 comments

Ty "Blackturtleneck" Tyson

blackturtleneck

Think twice before spending even a day in Apple's paradise

I am posting this again for clarity to make sure no one misses it... "If you charge a fee for any book or other work you generate using this software (a "Work"), you may only sell or distribute such Work through Apple (e.g., through the iBookstore) and such distribution will be subject to a separate agreement with Apple." What people think it means:MONOPOLY ON BOOKS!! ATROCIOUS!! What it means:If you create a book using iBook Author, and you want to charge for it, it can only be sold on iTunes. The content itself is not being regulated, you can copy every single line of your book, and paste it into another application, export a PDF or epub, and be done with it. This makes sense, why would Apple build a tool for competitors to use? It makes no sense. They built a tool that allows people to make beautiful books for their platform, what you, as the author, write is yours, and you can publish it anyway you want to, just not using iBook Author.

1 comments

Alan Rae - Business Communicator

alan-rae-50531

Think twice before spending even a day in Apple's paradise

Thanks for posting this - the discussion between you and Ty over the intricacies of this has been informative and useful. Alan

0 comments

Ty "Blackturtleneck" Tyson

blackturtleneck

Think twice before spending even a day in Apple's paradise

"If you thought that there would be little interest in an Apple event that didn't include new hardware, then think again," Killian Bell reports for Cult of Mac. "Following the unveiling of iBooks 2 with support for textbooks last week, Apple saw an incredible 350,000 textbook downloads in just three days of availability," Bell reports. "That's according to Global Equities Research, which uses a tracking system to monitor Apple's iBook sales." Bell reports, "The company has also revealed that iBooks Author, Apple's new tool for OS X Lion that allows aspiring authors to create their own iBooks, was downloaded 90,000 times from the Mac App Store… These figures (if accurate) would suggest iBooks 2 and digital textbooks are off to a flying start." Source: Cult of Mac

0 comments

David Pitcher

davidpitcher-574786

Think twice before spending even a day in Apple's paradise

Hi Ian I'm half way through the biography "Steve Jobs". An interesting and disturbing read and I am not at all surprised at the quote in your blog. Thanks for sharing. David David Pitcher Success Coach David@LifeDesignUK.com LIfeDesignUK.com

0 comments

Dave Clarke

daveclarke

Think twice before spending even a day in Apple's paradise

Ian. I think you are right about Apple and control. See this blog post, 'The day Steve Jobs dissed me in a keynote' from Derek Sivers about the early days of the iTunes Music Store. Very revealing!

1 comments

William Buist

WilliamBuist

Think twice before spending even a day in Apple's paradise

Not really much different from a farmer supplying Tesco's. I don't see Apple as the consumer, they are the author's client and distribution. Joe (you know him well - Joe Public) is the consumer.

1 comments

Adam Lovelock

adamlovelock-265597

Think twice before spending even a day in Apple's paradise

I am not sure if this is a major issue when you actually look into it. What Apple are essentially saying is, if you use our eBook tool to create a fantastic looking document this can only be sold through us. However this is not stopping people from recreating the eBook themselves and selling it through other sources (as a PDF on their website for example) as well as on iBook. Apple are protecting the 'finished document' you create in iBook, but not the content of the eBook itself. Why would Apple let you use their FREE tool to create a fantastic document for you to then go and sell it with one of their competitors?

2 comments

Nigel Dunn

nigeldunn-178108

Think twice before spending even a day in Apple's paradise

iTunes is a shop. iBooks Author is a tool. If the creators of pens, paper and typewriters kept the IP rights to books we would be justifiably angry. I don't see how this is a good thing. I downloaded the software over the weekend and read the T's & C's and then ditched it. The whole thing was too shrouded in mystery for my liking. Nigel

2 comments

Graham Vowles

grahamvowles-578314

Think twice before spending even a day in Apple's paradise

Ty, I think we have thought. If any single organisation controls the standard for publishing eBooks - then that power will inevitably be abused. It's human nature. Graham

1 comments

Ty "Blackturtleneck" Tyson

blackturtleneck

Think twice before spending even a day in Apple's paradise

Think people, think... http://www.cultofmac.com/141832/why-the-emotional-criticism-of-ibooks-author-is-wrong/ If you want to create the best e-books with ease and make money use iBooks Author. This will be the standard before long. The same panic happened with iTunes and Apps. Chill! :)

1 comments

Graham Vowles

grahamvowles-578314

Think twice before spending even a day in Apple's paradise

Ian, Thank you for this post. It does highlight the imbalance in the licensing models we have in the digital world. When owners of the platform control your IP then there too much power is in their hands. In our rapidly changing world, I believe we need to move towards a more balanced approach where the power is more evenly distributed and the creator controls the use and re-use of the fruit of their creativity. I would be very interested to hear everyone's perspective on how we can learn to manage IP better in the digital world. Best regards Graham

1 comments

John Colley

jbdcolley

Think twice before spending even a day in Apple's paradise

Thanks Ian - very informative and helpful - I guess its back to Amazon then? or my own website Have a great day John

1 comments

Steve Hall

stevehall3-99768

Think twice before spending even a day in Apple's paradise

A conversation we were having on FB recently, once it's on the web ......you have LOST it!

1 comments