Why a smile is your best business tool

You may think your profile photo isn't high up on your priority list when it comes to new business generation but I'd say it's one of the most crucial aspects of your marketing strategy.

First impressions count and as more of us use social networking and online communities to build and form business relationships, people are making their minds up about who we are based on our profiles, and especially the headshot we use.

So it should make sense therefore that you do everything in your power to give potential clients no excuses for not stopping and taking a longer look at your profile to find out more about you and your area of expertise.

The easiest way to do this is to smile. Smiles are infectious, you only have to walk down the street and smile at someone and they will smile back at you. A smile really "lights people up" and it's not just me saying that. Recent research from Reading University proves that its in your genes to look longer at happy faces. This can give you a huge advantage by having your image imprinted in mind for a longer period which will make you more easily recognised and remembered in the long term.

So whose profile photo made you smile today?



Shelley Fishel

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Why a smile is your best business tool

Too true - and when John takes your photos a lot of smiling goes on!! I know, we did a photo shoot yesterday for me and my team of trainers - garnering headshots for the new website and for everyone's online profiles. The laughter and smiles were truly infectious and we all had such a wonderful morning. To paraphrase Bruce Forsythe : KEEP SMILING! Shelley Fishel The Training Surgery Limited Accredited with The Learning and Performance Institute www.thetrainingsurgery.co.uk Follow me on twitter @shelleyfishel

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Phil Shepherd

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Why a smile is your best business tool

Your dead right John - and it's proved to be the place that most people look as soon as they hit your profile page. I recently did a short blog about it here with a link to a fascinating site that shows exactly where peoples eyes wander when they look at a profile. Phil

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Gordon Wheaton

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Why a smile is your best business tool

You are right John. Everybody likes a smile Regards Gordon

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Carolyn Williams

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A Smile: The Most Beautiful Business Attire!

Thanks Alan, My ears were burning?. I so remember #Swansea Smiles ☋☋☋☋happysmilingwednesday2U☋☋☋☋ Go On John...Go Light Up The Skies!!! C:)x www.cardiffboardroom.co.uk www.lifestyle-online.co.uk

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Ilana Herring

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Why a smile is your best business tool

A smile can make the most difficult situations very normal. In fact it is rightly mentioned above that a smile is infectious. Online MBA Programs

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Richard J Francis

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Why a smile is your best business tool

Just (genuinely) smiling sometimes makes things easier - especially when building relationships with people. It's emotional WD-40! Richard J Francis Commercial Tuner www.boardroombreakthrough.com

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Nic Oliver

nicoliver

Why a smile is your best business tool

Connect - Engage - Share www.nic-oliver.com email twitter linkedinfacebook

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Alan Bowman

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Why a smile is your best business tool

Hi John As Carolyn Williams has always said a smile is your best business attire and she like you is absolutely correct along with a firm handshake and good eye contact and remembering someone's name. Cheers Alan

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