Craig Elias

Craig Elias

Chief Catalyst, Trigger Event Selling


I am the Creator of Trigger Event Selling™ and the Chief Catalyst of Shift Selling, Inc.

My knowledge of 'Trigger Events' has resulted in:

  • Coverage on NBC news, in The New York Times, Business 2.0, Sales & Marketing Management magazine, and The Wall Street Journal
  • Being a top sales performer at EVERY company that has hired me - including WorldCom where I was named the #1 salesperson within six months of joining the company.

Every day buyers in a target market experience 'Trigger Events' that turn them into highly motivated buyers. I learned to TURN PROSPECTS INTO CUSTOMERS by harnessing these 'Trigger Events' to repeatedly get in front of highly motivated buyers before my competition.

I created Trigger Event Selling™ so others can:

  • Identify the 'Trigger Events' for their product/service
  • Find out when these 'Trigger Events' happen
  • Close more sales when 'Trigger Events' do happen

Trigger Event Selling is focused on the ONE THING that is GUARANTEED to have the biggest impact on your sales: TIMING - Getting in front of highly motivated decision makers at EXACTLY the right time.

Stay informed of the latest ideas, resources, and success stories about harnessing the 'Trigger Events' that turn prospects into customers by joining the SHiFT group on LinkedIn.

If you are not a LinkedIn user you can stay informed of ideas, resources, and success stories on how to leverage 'Trigger Events' to outsell your competition by using this link -

Contact me - - when you want a free introduction to Trigger Event Selling™.

MY PASSION is helping entrepreneurs and start-ups compete against larger more established players.

MY PHILOSOPHY is "Integrity Above ALL Else"

My MOTTO is "No Regrets"

Since its' inception - I am user number 3,956 of over 250,000,000 LinkedIn users - I have used LinkedIn to keep up with my personal and professional contacts, so we can be of assistance to each other.

I invite you to send me a connection request and join my LinkedIn network of 16,000+ people.

Keywords: lead, generation, customer, acquisition, retention, sales, selling, marketing, promotion, speaker, advisor, sales trainer, coach, author, expert, consultant, trigger events, trigger event selling, won sales analysis, window of dissatisfaction, emotional favourite, first call effectiveness, credibility curve, strategies, tactics, business, growth, channel, development, technology, software, services, manufacturing, distribution, calgary, edmonton, alberta




Twitter: @CraigElias
Facebook: Profile
Skype: Craig.Elias
Website URL:
Blog URL:

Owning Companies

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Managing Companies

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Jennifer Bloom

"I'm pleased to count Craig as one of my contacts here on Ecademy. Changing Lives, Jennifer "

Ramesh Shankerlal

"Dear Craig Elias! Wish you a journey full of Success in 2009! I feel Glad and Honoured to be connected with you and thank you for being in my network. You are one of my valued contacts Please keep in touch. I look forward to network with you. Best Wishes Ramesh Shankerlal +91 9413063021 Ransae Exim Join Now and explore your way to an Unlimited, monthly residual Income.....The fastest Growing Internet marketing Business. I recommend you join now to be on top of others. Launched 13 January 2009! "

Andreas Wiedow

"What a sparkling networker ! Got my assessment reply, decided to skype me asking for a phone call and . . . called. One of the most Shifting conversations I had partly Because of his Americanized accent and partly Because of his open attitude willing to share really, really Triggering insight in how to do phone conversations. I rate this connections 7/10 and wonder what it takes for a 10 now . . . Thanks, Craig !"

Tord Sand

"Proactive, progressive, forward moving personality makes a contact with you like a very pleasant journey, so thank you for being in my network here! Warm regards Tord G. Sand WellnessCoach"

Brad Trnavsky

"Craig is a brilliant coach and a savvy networker. If you are looking to increase sales Craig will teach your organization how to get in front of the right people at the right time by recognizing trigger events. "

Ferdinand Felix Casantusan

"Craig is an open-minded, sincere, professional, kind ecademist I'm happy to connect with. :=)"


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