Mike 'Smiling f@cebook' Farrow

Mike 'Smiling f@cebook' Farrow


Let me help you develop your message and the technology to promote yourself by 'word of mouth' on facebook, Ecademy, other social networks and the Web. Facebook is an ideal compliment to Ecademy and is being described as 'the social operating system', good networkers can really take advantage of the opportunities that present themselves on facebook's new platform. Viral Web Technology creates such a compelling experience that your site visitors can't help but talk about it. It is an adaptive process based on careful testing. Adaptive means that the method changes over time based on your visitors response. Ann Moore Ecademy profile pictureCurrently my biggest project is developing Womav (Word of mouth and viral marketing technology) with Ann Moore, it provides the technology and expertise for people to leverage their networking contacts to profit from the Web. It is hard to measure the quality of a person's skills in this field but with Ann it is easy, you only have to talk to anybody who has met her. The impression she creates in people is one of awe, her attention to detail is flawless she is an expert in communications and understands relationships intuitively. If you only take one piece of good advice from my profile, take the trouble to connect with Ann, you will certainly thank me for the advice. I met Ann and many other talented, inspirational people through Ecademy and BlackStar, an experience that has radically changed my life for the better.

Good Causes

Be one in a million
Recently I had the good fortune to meet Getrude Matshe who's good cause will literally change the world. Her goal is to help the AIDS orphans of Africa through education. It is not a 'pie in the sky' idea dreamed up by government and corporates, rather it involves African expats like Getrude extending a helping hand to those orphans they are personally connected to. The project is about breaking the begging bowl mentality of African culture and instead giving young disadvantaged children the means to shape their own destiny. If you would like to help Getrude in her mission to bring about change, the simplest and best ways to start are to connect with her and ask her how you can help. Also visit her site Born on the Continent - Ubuntu! and buy her book. It is a fascinating story which I read virtually at one sitting.
Please also have a look at Kevin "Banana Man" Allen's profile and buy his book, he is another truly inspiring person who's story even makes my colourful and adventurous life pale by comparison. He watched a documentary on AIDS orphans, got on a plane travelled for two days to get to Africa and tracked down a child who had been left parent less, he went back and sold his house to help the appalling situation in Zululand, South Africa but let him tell you and see what you can do to help.


I joined ecademy because life is short and I want to meet people who share my passion for living life to the full. My biggest thrill is to surf because it is one of the most intense ways to experience life that I know. There is no undo button, it requires extreme fitness and dedication and when it goes right I hear myself laughing out loud. When it goes wrong, you learn quick, it hurts. I am currently working on a project with Elisabeth Winkler to try and improve the environment, especially through our choice of food. She is the editor of the Soil Association's magazine, Living Earth, passionate about good food, social injustice and the use of the English language. I like to play music because it requires absolute concentration and at the same time you have to let yourself go and relax, I find it difficult to say the least. I enjoy percussion, especially djembe but also play whistle and saxophone. When I am not flying across the faces of waves and making too much noise, I also enjoy solitude and walking in beautiful places and I am fortunate enough to live in one of the most scenic areas of the UK, in North Devon. I have a beautiful adult daughter who taught me everything important I know and made me realise that however bad life gets, it is all worthwhile.

How can I help you?

I help people promote themselves or their business so they can earn money on the Web. I do this by advising them how to plan, build and maintain transaction systems that support word of mouth or viral marketing. If you have a project that involves making money on the Web, please do not hesitate to contact me. The best example of a word of mouth transaction system is Amazon's book reviews, closely followed by it's people who bought this also bought this. Amazon use customer supplied information to enhance their product line and to enhance their customers reputation. A classic win-win scenario that has put Amazon at the top of the e-commerce world. Web transaction systems underpin all social and business networking, they can be used to trade, communicate or manage content on the Web. They can enable you to process credit card transactions or capture information on your profile page or Web site with forms. Penny, Thomas and myself at the Lifeboat headquarters in Poole for a BlackStar meeting, beautiful day


I have worked exclusively on the Web for 12 years, I am a competent software engineer but I see my real skill as developing people, giving them the knowledge, confidence, tools and skills to use the Web to its full potential. A lot of people feel that having a good graphic design for their website is enough. It is important but it's not enough, you need to think about word of mouth, viral marketing, findability, usability, accessibility, functionality, standards and open source. To make a comparison with a shop, first of all people need to find your shop(findability) if it does not look good from the front, people will just walk by but:-
  • If they can not work the door handle - they won't come in (usability)
  • If there is a large step and they are in a wheelchair or old - no deal (accessibility)
  • If there is no till - nice ego trip, nil profit (functionality)
  • If your light fittings and bulbs are all custom made - expensive repairs (standards)
  • If the one person who fixes your till lives in Seattle - lets hope it does not fail (open source)
Ideally you want people to come back to buy more and even better, tell their friends about it (word of mouth and viral marketing).


My initial training was in electrical engineering where I honed my skills in designing and managing complex systems. My first commercial experience was in bookkeeping and accounting where I gained a good understanding of how business works. I spent my early computer career in the database sector where I applied my engineering skills to solving business problems. My twelve years in the Web sector has enabled me to move computers out of the back room and use them to help businesses, organisations and individuals promote themselves and move into new markets. I believe the real power of computing is as a communications tool rather than a bean counter (although it is good for that too). Over the last twelve years my company has developed a framework and toolset for creating dynamic Web sites (Web databases, Web forms) without using programming code. It has been used to create application such as patient record systems, on-line shops and link managers.
Meg the greyhound just about to soak my camera

Favourite Quotes

"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It is not just in some of us; it is in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others." Marianne Williamson (not the great Nelson Mandela) . Thought becomes words, words become action Action develops into habit, habit hardens into character. So watch the thought and its ways with care, And let it spring from love born out of concern for all beings. (The Buddha)
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Skype: mike.trans4mer
Website URL: http://womav.com

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Lee Parent

"Hi, Mike I do like your smile. Only had time to give your profile a quick read and really must go back and get all I have missed. Note you are an electrical engineer. My father tried to get me to become an electrician but when I get more that two wires together I don't know what to do with them. Guess technology just passed me right on by. I look forward to getting to know you and perhaps doing something with you to bring about positive change in people's lives. One never knows just what is around the next corner. Exciting isn't it. Kind regards and best wishes, Lee"

Dominic Verbruggen

"Mike, I sincerely think you are a valuable asset to any network! That's why I would like to invite you to join me on my website http://theopennetworkersforum.ning.com/ . That is, if you haven't already of course ;-). On the occasion of Labour Day 2009 I created the Pan European Recruitment Network. Why not take a look at http://europeanrecruitment.ning.com/?"

Ferdinand Felix Casantusan

"Mike is a highly appreciative, responsive, proactive, professional, open-minded and an optimistic ecademist I'm glad to be connected with. :)"

Vaclav Kirsner

"Hello, Mike, Thank you for inviting me to connect with you. I like your profile, and would like to explore synergies and/or common interests. Would like to explore getting your help with applying Womav to our bioZhena enterprise. Had you provided your email, I'd write to you - if you read this, perhaps you might write to me? Cheerio, Vaclav vaclavkirsner@yahoo.com http://www.linkedin.com/in/vaclavkirsner http://biozhena.wordpress.com/about/about-biozhena-tech-pitch/"

Henry Christensen

" Hello Mike Farrow Thanks for joining my network here at ecademy! Hope to exchange some good business information with you. Kindest Regards, Henry Denmark/Philippines F5M-Millionaires Club "

Maja Milosavljevic

"Great to see you Mike!!!! Many hugs to you ¨Maja xoxoxo :o)"

Mustapha Amnay Bouga

"Nomen est Omen...Guess what...I went dancing yesterday with Fellow BlackStar Mike Farrow and other friends in Bristol...And guess what...More than movement and action it was mental practice of Hippie spiritual Flower Power. Thank you Mike for your kindness...You wisdom...Outstanding and good mood and...Your smile! Of kindness and ethics you are simply a...Tower! Kindest regardZz, MuZz+afa"

Lucky Sadkong

"Sawasdee Ka Thank you for connecting with me here in "Thailand the Land of Smiles". My boss Julian Stanley is a marketing guy and he knows the power of networking. He has told me to concentrate on recommendations; they are the best form of advertising. He tells me nearly every day that if every person you know has 10 friends that they recommend you to and those 10 friends then recommend you to their 10 friends. That would mean that for every friend that trusts your recommendations, 1,000 people would know about you, Think of the possibilities. I look forward to networking with you in the future. Best regards Lucky lucky@condospattaya .com "

Jennifer Bloom

"I'm pleased to count Mike as one of my contacts here on Ecademy. Changing Lives, Jennifer "

Ronald L. Taylor

"It is an honour to be connected with you on Ecademy. I look forward to our networks being of mutual benefit to one another."

Dr.Larisa Varenikova

"Mike is an amazing person, he brings with him an extra ordinary positive attitude with great professionalism. Extremely pleased to connect with you. Look forward to collaborations. Best wishes. Larisa Varenikova Independent Executive Search Consultant Head Hunter Ukraine-Russia-CIS "

Claudia Xavier de Lima

"Great to have you in my network, Mike. Looking forward to hearing from you. Claudia visual artist www.claudiaxavierdelima.com "

Danish Thanvi

"I'm very happy to be connected with Mike on Ecademy and look forward to being of mutual benefit to one another."

Thomas Power

"A great man, a lovely guy, a real professional and so open to everything. Can only succeed at whatever he tries. Recommended."

Cora Stam #4

"Mike and I met up yesterday in Amsterdam. He is one of those rare talents with a keen insight in how to make your business run for the best with regard to future events. Mike is a gentle, warm-hearted person and he has a great smile :) It's a pleasure to be connected with Mike :) "

Penny Power

"Great to spend time with Mike yesterday, I good man with a wise heart. I really enjoyed hearing Mike's view of Social Networking and can now understand why he achieves so much for his clients. Thank you Mike."

Mark Sinclair

"Until today, I'd not met anyone who was so clearly able to predict "what's next" in social networking and web 2.0, and articulate it in such a way that a non-technical person like me can understand it. Really interesting stuff. A nice bloke, well worth connecting with!!."

Elaine Isaac

"Met Mike recently, top bloke, sure knows his stuff when it comes to networking. Hope to meet you again soon."

Cathy Rhodes

"Mike's a great guy to know - and he knows his stuff too! Connect with him - you won't regret it!"

Jesvir Mahil

"Great advice Mike! Thank you, Jesvir"

Mike "Freddie" Gordon

"Why must you get to know Mike Farrow. Just take a look at his profile picture .. he's my SmilingStar !!"

Ivor Murray

"I met up with Mike again at the BlackStar meeting on Monday. It's always a pleasure to see Mike. He's one of the very few people I've ever met who radiates two of the most important and powerful attributes - gentleness and 'inner strength'. Mike is a caring and helpful person, always willing to share his wealth of knowledge of the Internet in general, and viral web marketing in particular. I'm very glad to have made contact with him and look forward to many meetings and conversations in the future. Mike's recently changed his Ecademy 'name' to "Shining f@cebook'. but I 'll always think of him as the "Shining St@r' ."

Heidi Heyns

"well, trailing in knowledge and experience behind those who testify for this man, far ahead of me, the likes of Mr. TP himself, Tom Evans, Filip, Fons, Silvia and David and Sally Church...I know I'm on the right track when I say I have found myself touched by his sincerity and warmth. He extends himself honestly and truthfully...and that is SUCH a beautiful thing! Thank you, Mike! For the rest who have knowledge and share my wonder of the man, we have He in common and that is a reason enough for Me to look forward to getting to know all of you whom I do not yet know! "

Thomas Power

"A gentle and kind man who likes to challenge everyone's thinking because he can. Thoughtful. "

Tom Evans

"I find, in Mike, a real kindred spirit - he's a techie with a big heart and a polymath to boot !! Mike can see the big picture and what really matters in life. Looking forward to collaborating with you Mike and reading your novel. I know you'll appreciate this testimonial comes with style ;-)"

Jane Bromley

"Mike really is a star and smiles lots and lots. A great person to know, very switched on, and with a real passion for life. If you want someone with those qualities and who's ethical too- I couldn't recommend him highly enough. Jane Tel: 01865 407885"

Filip Hamerlinck

"Friendly, natural connector, open view of life, encouraging and intelligent. A great ecademist and well worth having in your network.It was great to meet him on the first Nr.1 Club party !!!"


"Mike is a great networker. He helps you without asking it. Mike is certainly someone that you must have in your network. Thank you Mike to be so helpful. This made my day. ;-) "

Des Vadgama

"Mike has given very useful comments and ideas. Certainly one to connect with."

Silvia Poet-Soul" Martínez

"A sensitive and sharing person, who always talks from the heart. His posts are very inspiring, and I appreciate very much the sincerity that drives his words. Mike is a great person to get to know! :-)"

David Guzmán

"Human beings just don't come any better than this shining, smiling star."

Sally Church

"A very friendly, helpful, smiling guy :-). Mike is a credit to ecademy and its a pleasure to be connected with him!"

Cheryl Fisher

"Mike recently helped me out of a sticky situation..... thanks Mike :) Very friendly, helpful and genuine guy. Good guy to know. "

Tamara Lyster

"A very caring and helpful person. A great asset to ecademy and to any network. Take the time to get to know Mike. You will not be disappointed. "


Totals for Mike 'Smiling f@cebook' Farrow