Proprietor/Producer, New Edge Business Video Productions
New Edge Business Video Productions
Creating promotional material and communications for
corporate and public sector organisations.
Films that concentrate on delivering key messages to
engage your audience and inspire them to take action
Contact: Richard@new-edge.tv for advice or information. Subscribe to Richard's Business Video Update here
With over 3 billion videos viewed every day on YouTube, the challenge for businesses is to create a video the audience will want to watch. Viewers decide within 6 seconds on whether they will continue to watch your video - what do you need to do to engage them?
Why am I here?
I have recently realised that what I considered to be my two passions in life are in fact one!
- My passion at work is to help companies represent the essence/spirit/ethos/culture of their organisation in their business video.
- In life I use my 'inner knowing' to inspire individuals to search for and explore the abundant energy surrounding us all - proving that There's More To Life Than This. In other words helping them to identify and acknowledge the essence or spirit of their being.
.....so it's all about inspiring others to recognise, then take action to achieve the best that they can be.
How can I help you?
You'll see from my video below that I'm passionate about helping others to use video effectively. I get totally frustrated when I see business videos that miss the mark, and could be so much better. My core expertise is understanding the needs of an organisation and putting their message first. In today's market people buy from people more than ever so its vital to represent your whole company - the reason for doing what you do as well as the products you offer - in any marketing communication.
I offer strategic guidance on video communications to companies and organisations, then make sure that the messages are delivered in the right way for their particular audience. My objective is to spread the word that video in an incredibly powerful vehicle, and help others to use video to it's full potential within a wider market as possible.
Please see the New Edge YouTube channel to see client testimonials and examples or our work
How did I get here?
I've learned a great deal about myself over the last few years - and most of my learning has come through networking; initially with BRE (Business Referral Exchange) and latterly through Ecademy, particularly from within the Black Star community. Although it's important for us all to promote our services, the major benefit for me from networking has been the quality of support and advice I've received, and hopefully shared. Through my network, I now know what I do best, and where I can be of the greatest value to others. Part of that journey of discovery came through identifying my Core Process with Christine Clacey, and the Flame Institute.
Core Process is a fantastic way of quickly identifying your true value and purpose. If you want to spend all your time loving what you do and being richly rewarded for it, I strongly recommend you check this out. So what does 'guiding souls' mean to me? It tells me that what I intuitively enjoy doing the most within the world of video, is also what I'm innately best at - seeing the potential for how something can be brilliant, and guiding others to achieve that potential.
Having worked at the front end of Broadcast TV production for 18 years as an employee, I took what felt like a massive decision and set up New Edge in 2003 - and I've never looked back! Success with New Edge in the world of video production for the public sector, business and education is a result of my passion for using video as a means of communicating messages.
It's my belief that every video communicates a message, whether that's for sales, information, promotion or education. Here's a brief video introduction to New Edge where you can hear from happy clients and see some examples:
It's all about the message
If you are commissioning a Television Advertisement do you go straight to a production company? NO - you speak to an agency first who help you to define your message and translate it into an engaging style for your intended audience. So why do most corporate organisations go directly to a video production company when they want a business video making.
A production company's expertise is in crafting a professional video that looks and sounds good. At New Edge we go one stpe further - my role as a video communications consultant and guide is to take time to get to know your company or organisation and the message you want to relate, then advise you on what type of video will work best for you.
When were you last subjected to a video that was dull, boring, wobbly, blurred, or you couldn't hear what the person was saying, or were too easily distracted by your mobile - or you fell asleep because you weren't engaged. Experience in factual television has taught me what makes a good video, and how to achieve it - but for me that's the easy part. The hard part is finding the right style and language that will grab the attention of your audience, and then keep it, so that they hear your call to action, and act on it.
This becomes more challenging with a business video in a world where most people watch TV to relax - they see a video screen and expect to be entertained. Below is an edited version of a presentation I made about this very subject........ it's about 5 minutes long so read on if you haven't time to watch..... or get yourself a cup of tea!!
Please click the image, place mouse over green bar, then click play button to view the video.
You can find out all you need to know about New Edge, and see more video examples at www.new-edge.tv
Work-Life balance is crucially important to me - and I'm still working on it..... so infinite love and appreciation goes to my partner, Elaine and my children Alfie and Jemima for putting up with me and supporting me in my various ventures.
When I have any time not devoted to the above I can usually be found drinking fresh coffee, eating fine food, drinking a full bodied red wine, or at the theatre or music concert.
Music and, in particular, singing have been a passion since I was a choir boy at seven years old. I went on to study music through to degree level along with drama. Singing is just a hobby now - I can still be found singing tenor solos for local choirs and choral societies in the Nottingham area. My musical ambition is to sing regularly with a big band - I'm still wating for the invitation....
Trying to do my bit to help future generations achieve their potential through effective education, I'm a board director for the Torch Multi-Academy Trust based at the local secondary school and now with plans to open two Free Schools in Nottingham. The education landscape is changing rapidly and our school, having been judged Outstanding by OFSTED is proud to be leading the way in Nottinghamshire.
and finally... are you or anyone you know getting married?
My partner, Elaine's business, eb1, creates Elegant Handmade Wedding Invitations & Stationery.
Please have a look at the website - referrals will be gratefully received.