April 1988 and in a moment of impulse founded on months of frustration and unhappiness, I handed in my resignation as Product Manager at Sweet & Maxwell Law Book Publishers and waved goodbye to the daily London commute and office politics. It was a decision I never looked back on despite a mixture of excitement and fear of going it alone. Within 2 weeks I had set up a home office, equipped it with a small business loan and office necessities, and launched The Profile Marketing Company a Marketing/PR consultancy serving local companies. All I knew at that time was that conforming to corporate ville was not where my heart belonged, and now the rest was up to me. Fast forward to today and I can look back on a colourful journey of highs and lows but with a satisfaction and confidence that flying solo was always the right decision. I love the freedom to be creative and supportive for a wide variety of people and businesses and am proud to have grown the business in to a highly respected Marketing and Design Agency in Hampshire with a client list to match. From full marketing campaign planning and execution and corporate brand/ communication programmes, to individual marketing and design projects, I have loved rising to the challenges posed by a wide range of industries from retail to engineering and stepping in to their customers shoes. I am mostly proud of the longterm relationships with my clients including well known brands such as Twinings and Ryvita. The challenges of change such as raising a young family and co-building a business with my husband in Commercial Property Development at the same time, was the catalyst to refocusing my role in my business. I shifted in to one off consultancy roles that gave me flexibility and (theoretically) some breathing space! But as time went on I realised there was something missing in my enthusiasm for the business I had built. The demands of the property business in an ailing climate pushed us into corners where we did not want to be and it was not an enjoyable time. Not wanting to keep all our eggs in one basket it was time to shift gears with my business. But the passion was gone I had lost my mojo and I knew it was time for a huge rethink. Unfortunately, the rethinking process was not an overnight event but a long and painful journey with many lessons along the way and the realization that without passion and purpose I had no voice. And without a voice, how would the world understand me and what I had to offer? In a nutshell, a journey of discovery that embraced the potential of the internet, social media and making new connections through it has been the catalyst to me joining some dots and connecting with new passion and purpose. I realized too that there are many fellow travelers with the same puzzles and frustrations in businessand that my own journey and lessons can help others to find their voice in a digital world. And this is how iMojo Brilliant brands begin with you came to be. Personal stuff: My husband David and I are blessed with two beautiful boys - Thomas (now 15) and William (now 9) and we enjoy every minute with them - even the grumps (on hindsight!). We believe in lots of hugs and love and positive support intermingled with lots of humour. Our favourite thing? Sunday mornings with bacon sandwiches, pancakes, newspapers, coffee, snuggling the boys and watching a good movie together! And a long lazy Sunday lunch... My Inspiration - My boys, my father, my brother My charities... Cancer Research ; Tommy's Campaign, Toms Shoes My Passions... cooking, travel, reading, friendship, the Somerset countryside, holidays, meeting new people and hearing 'their story'. Other people are always an inspiration to me and that is why I believe the phenomenon of social networking is one from which we can reap so many rewards and lessons. And my children. Watching them learn and grow and face challenges, letting them be free to choose their own path in the future and to give everything their best shot. I never want them to lose that willingness to learn and question and create. My Personal Goals... To never stop learning from others. Their experiences fill in the gaps for us. Their knowledge fortifies and extends our own To always make the time to stop and listen to others and also to stop and acknowledge the world around me To embrace the new - or at least to always have a go! To never quit To always see the glass as half full To always be grateful To always follow my instinct and be true to myself To keep life in proportion and maintain good health To buy my dream home on the Italian Lakes To start everything as I mean to go on To enjoy the journey!
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