Ruth Edwards

Ruth Edwards

Summary

April 1988 and in a moment of impulse founded on months of frustration and unhappiness, I handed in my resignation as Product Manager at Sweet & Maxwell Law Book Publishers and waved goodbye to the daily London commute and office politics. It was a decision I never looked back on despite a mixture of excitement and fear of going it alone. Within 2 weeks I had set up a home office, equipped it with a small business loan and office necessities, and launched The Profile Marketing Company — a Marketing/PR consultancy serving local companies. All I knew at that time was that conforming to corporate ville was not where my heart belonged, and now the rest was up to me. Fast forward to today and I can look back on a colourful journey of highs and lows but with a satisfaction and confidence that flying solo was always the right decision. I love the freedom to be creative and supportive for a wide variety of people and businesses and am proud to have grown the business in to a highly respected Marketing and Design Agency in Hampshire with a client list to match. From full marketing campaign planning and execution and corporate brand/ communication programmes, to individual marketing and design projects, I have loved rising to the challenges posed by a wide range of industries from retail to engineering and stepping in to their customers shoes. I am mostly proud of the longterm relationships with my clients including well known brands such as Twinings and Ryvita. The challenges of change such as raising a young family and co-building a business with my husband in Commercial Property Development at the same time, was the catalyst to refocusing my role in my business. I shifted in to one off consultancy roles that gave me flexibility and (theoretically) some breathing space! But as time went on I realised there was something missing in my enthusiasm for the business I had built. The demands of the property business in an ailing climate pushed us into corners where we did not want to be and it was not an enjoyable time. Not wanting to keep all our eggs in one basket it was time to shift gears with my business. But the passion was gone — I had lost my mojo and I knew it was time for a huge rethink. Unfortunately, the rethinking process was not an overnight event but a long and painful journey with many lessons along the way and the realization that without passion and purpose I had no voice. And without a voice, how would the world understand me and what I had to offer? In a nutshell, a journey of discovery that embraced the potential of the internet, social media and making new connections through it has been the catalyst to me joining some dots and connecting with new passion and purpose. I realized too that there are many fellow travelers with the same puzzles and frustrations in businessand that my own journey and lessons can help others to find their voice in a digital world. And this is how iMojo — Brilliant brands begin with you came to be. Personal stuff: My husband David and I are blessed with two beautiful boys - Thomas (now 15) and William (now 9) and we enjoy every minute with them - even the grumps (on hindsight!). We believe in lots of hugs and love and positive support intermingled with lots of humour. Our favourite thing? Sunday mornings with bacon sandwiches, pancakes, newspapers, coffee, snuggling the boys and watching a good movie together! And a long lazy Sunday lunch... My Inspiration - My boys, my father, my brother My charities... Cancer Research ; Tommy's Campaign, Toms Shoes My Passions... cooking, travel, reading, friendship, the Somerset countryside, holidays, meeting new people and hearing 'their story'. Other people are always an inspiration to me and that is why I believe the phenomenon of social networking is one from which we can reap so many rewards and lessons. And my children. Watching them learn and grow and face challenges, letting them be free to choose their own path in the future and to give everything their best shot. I never want them to lose that willingness to learn and question and create. My Personal Goals... To never stop learning from others. Their experiences fill in the gaps for us. Their knowledge fortifies and extends our own To always make the time to stop and listen to others and also to stop and acknowledge the world around me To embrace the new - or at least to always have a go! To never quit To always see the glass as half full To always be grateful To always follow my instinct and be true to myself To keep life in proportion and maintain good health To buy my dream home on the Italian Lakes To start everything as I mean to go on To enjoy the journey!

Connect

Connect

Skype: RuthieEdwards1
Website URL: http://www.imojo.uk.com
Blog URL: http://www.imojo.uk.com
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Experience
Testimonials

Benn Abdy-Collins

"My story: I've never had any brand clarity. And, without any defining structure or congruent story, I've always floundered in knowing what I bring into the world and into my business. Ruth, as Imojo, has changed this. Ruth's process took my complete story, mixed it with her natural insightful gift, and delivered a brand and message that clearly represents me and what I deliver. I realise too that for my brand to work for me I must be completely at one with it, grow with it, breathe with it - so that it shows my personality. This is definitely how I feel. Unexpected benefits that come with my branding include - confidence in why and how I do what I do understanding the skeleton of what my business actually is authenticity in both business and brand. So, not only I am very impressed, I can now move forward with a clarity and purpose previously missing. As I blame Ruth for a lot of this, my recommendation is: "get Imojo on-board and reap the benefits, too!" Benn Abdy-Collins Transitions Mentor & Holistic Practitioner"

Liz Harwood

"I met Ruth at a networking event and then we met for coffee at Bristol Golf Club. We clicked immediately - both being marketeers, creative, passionate for golf, and determined to not let life pass us by. Her underlying gentleness and warm engaging character are stronger each time we meet, and having jointly started the Tee9 Networking group recently I am really pleased to have a reason to get together with this lovely lady at least once a month! "

Carrsten Johan Thessen

"A fantastic and complete woman, her profile leave you behind with a sense of warmth and depth.. Carrsten"

John Cassidy

"Before you start to market yourself in the online world you need to be sure that you are putting the right message across. In order to do this you must first find your voice. Ruth Edwards has honed this into a very slick but detailed process to help you discover who you really are, what your purpose is and what makes you tick. Once you are armed with this information then you can start to use it, safe in the knowledge that your key marketing messages are all aligned and in sync with what you stand for. Working with Ruth has helped me to find my voice and I now feel more confident that the message on my blogs, website and marketing material is consistent and true to my personal brand. Ruth is a very personable lady with a wealth of marketing knowledge and experience. She is a great supporter and advocate, loves helping people and is genuinely a lovely person to know. I feel privileged to have Ruth as part of my close network of business contacts. "

Nighet Nasim Riaz

"I have spoken to Ruth a few times over the past year and was very lucky to meet her in person at a lunch organised by Roger Vanstone. I was overawed by her beautiful personality and felt like a star struck teenager who had met her favourite celebrity. She is such a good human being and it shines through every pore of her being. I wish her the best of luck in all her endeavours."

James Knight

"Ruth Edwards is warm charming and enthusiastic, with a delightful sociability enabling her to interact and get along with many types of people. She is an idea person with an abundance of charisma that is quick to adapt to new ideas and approaches. We have had the good fortune to have Ruth recently Accredited as an iMA Practitioner. iMA is a simple way of observing and understanding the differences in people and connecting with them on their wavelength. Don't miss the opportunity to get to meet and know Ruth Edwards. You'll be glad you did. James Knight "

LaRae Wilkins

"I was fortunate to meet Ruth in the early part of 2010. I was struck by her quiet demeanor, her stunning looks and her quiet charm. Grace, refinement and sophistication are the words which come to mind when I hear her name or have the pleasure of her company. I am now fortunate enough to be able to call her a friend. Recently I've had the great pleasure to be involved in a project with Ruth and experienced her professional skills first hand. I am in awe. Ruth has absolutely captured the essence of the message I wish to get across. Her skill sets are well honed and incredibly professional. I cannot recommend her highly enough. If you have the opportunity to meet or work with this gracious, kind and intelligent woman by all means do so. Your life will be richer for it. "

Richard Derwent Cooke

"I had the great pleasure of meeting Ruth today, after exchanging ideas via blogs for sometime and it was fabulous. What a lovely lady and I'm sure an an asset to any venture"

Georgina Lester

"An extraordinary person who is a wonderfully down to earth real person with no pretensions and a great deal to offer. I don't yet fully comprehend the length and breadth of her skills and capabilities but I know that having just spent a fantastic day with her there are interesting times ahead. I already know that she is talented so am looking forward to discovering just how good she is at what she does. I have learnt quite a bit from her already and suspect that there are many treasures to be revealed. I am looking forward to seeing what is around the corner. "

Victor Marques

"Thank you so much dear Ruth for being one of my contacts. I wish great abundance for you and the ones that you care and love. One of my poems: Abundance and true love is your birth right, you could be black, yellow or white... God loves you with infinite care, God bless you anywhere... Abundance for the flowers, for the rivers, for the sky... Just love, just give and dont ask why? Life is natural like me and you my friend, Your touch my heart, you touch my land. Abundance for the ones that are in great need, Just give, just give and plant one seed... Life is a rainbow that you like to see; you have the honey because God made the small bee... Kindest Regards. Victor Marques "

Sam Borrett

"I thought I had posted a testimonial but looks like it didn't come through so here goes again. I didn't need to read the testimonials others have written of Ruth but did read Sally's. My impression funnily enough is exactly the same that is highly intelligent, sensitive, caring and a professional through and through. Nice to be connected Ruth, Sam"

Sally Relton Shakespeare

"I spent two beautiful days with Ruth on the Thomas Power Social Media Retreat. Ruth's calm, generous and giving nature was always evident, as are her listening and analytical skills. I felt very safe and relaxed in her company. It is a privilege to have got to know her. "

Sarah Jayne Hewitt

"I was in need of some expert PR and Marketing help - whilst knowing something about it, I just needed some direction and professional input. I was happy to do the work once I knew what work needed doing, so I needed someone who could be flexible. I carried out a search on Ecademy. There were four parts to it. Naturally PR and Marketing expertise was the first one. Secondly the person had to be a High Red (people who get things done fast, as I know, being a High Red myself). Thirdly, they had to be a Blackstar, I figured that anyone who paid to be a Blackstar would be serious about their business and about doing business...fourthly, whilst you may not approve of this one, I wanted to work with a woman. I thought this would narrow the search down to four or five people and therefore my choice wouldn't be too broad. Guess what? Three people met the criteria and only ONE responded within 24 hours (one responded within a couple of months and I've never heard anything from the third!) Obviously this wonderful person was Ruth Edwards. I chatted on the phone several times, she carefully and sensitively unpicked what she thought I was communicating (at the time I was marketing about 6 different things and the truth be known I wasn't really sure myself) we met in Bristol a couple of times too. Ruth produced some excellent marketing tools for me, logos, branding, step by step actions...she was what I needed and responded in my language. She must have felt like slapping me round the back of the head several times, and always she was calm, gracious and professional. I cannot recommend her highly enough. Ruth is a person who gets things done, to a VERY high professional standard. It's no wonder she is in such high demand is it! With my very best wishes Ruth, Sarah Jayne Hewitt "

Ivor Kellock

"I met Ruth for the first time at the social media retreat hosted by Thomas Power in August 2009. Ruth is very warm and made me chuckle with her no nonsense approach. We all went on an interesting and powerful journey in our 2 days together where Ruth not only supported and encouraged but continually shared valuable insights. It is clear that Ruth is not only a caring soul but has extensive marketing insight and knowledge and I can not recommend her highly enough. It has been a pleasure to be introduced and I look forward to our relationship developing. Thanks Ruth Goodwill Ambassador Ivor Kellock SocNetInt Social Networking International Please support the cause by becoming my fan here VAT Number: DK32218377 Mail: ivor@socnetint.org Cell: +44 77 82 193 093 Skype: trustedadvice Website: www.socnetint.org "

Owen O'Malley

"I had the great pleasure of spending two days with the warm and wonderful Ruth Edwards. We attended a two day Social Media Networking event with the founder of Ecademy Thomas Power and 9 othere Ecademists. We completed an interesting process whereby we really got to know Ruth Edwards. Ruth is a gentle caring soul who has a heartfelt desire to help others to succeed. I would highly reccomend you get to know, like and follow Ruth as she is a lady on a mission to take you and your life to a higher level. "

Lee Parent

"Hi, Ruth I appreciate you connecting with me here on Ecademy. I think we must have much in common and I should like to get to know you well. Maybe we will be able to do something together to improve lives in some positive manner. I hope we can keep in touch and will look forward to what the future brings. Kind regards and best wishes, Lee"

Gabriëlle Butler

"Dear Ruth, Thank you for connecting. With kind regards and respect, Gabriëlle"

Barbara Klaus

"Admire your power to always go on :-) Love to be connected, Barbara"

Henry Christensen

" Hello Ruth Edwards Thanks for joining my network here at ecademy! Hope to exchange some good business information with you. Kindest Regards, Henry Denmark/Philippines F5M-Millionaires Club "

Debra Sharp

"Greetings Ruth, I am honored to be invited as your Contact. We have so much in common! Like you, I found my confidence as I was challenged by a horrific crime eleven years ago. Now living as a Survivor, I see each setback as a lesson as well. In fact, my husband and I are now being faced with several at the present time! I was so impressed with your profile and admire you from afar. As a basic member, I hope we can chat more. My email address is Deb9033@aol.com. God Bless and I am proud to write this testimonial for you. All The Best, Debbie"

Adiel Solomon

"Hi! I'm honored to be connected to your network on ecademy. I look forward to a closer friendship and mutual business relationship in our businesses. Adiel S.K www.tours2eastafrica.com "

Jagdish Rajan

"Dear Ruth, It is certainly a pleasure in having you as a jewel of my professional network. It was sweet of you to have accepted my invite to connect. May God shower upon you bagful of riches and glory. Let us remain in constant touch, through my gmail id:jagdishrajan2005@gmail.com Cheers and Tons of Love Jagdish Rajan +919902016214 "

Jayna Locke

"Ruth, you have a lovely profile, and I enjoyed reading about your goals. You are an inspiration! I look forward to learning from you. And I certainly hope to meet you in person some day. My company is poised to expand to the UK, so it just may happen. Best, Jayna"

Antonio Farruggia-Bochnak

"Ruth is a wonderful person and I'm not going to even try and put into words how special she is as I'd do her no justice. All I can say is that Ruth really knows her stuff and I would recommend her to anyone who is looking for a top notch marketing specialist. Antonio Magico "

Lucien Meert

"Dear Ruth, I am glad to count you as one of my contacts in my network. You are a valuable part of it. A great connection, I appreciate !! Best wishes. Lucien "

Lucky Sadkong

"Sawasdee Ka Thank you for connecting with me here on the Ecademy network from "Thailand the Land of Smiles". My boss Julian Stanley is a marketing guy and he knows the power of networking. He has told me to concentrate on recommendations; they are the best form of advertising. He tells me nearly every day that if every person you know has 10 friends that they recommend you to and those 10 friends then recommend you to their 10 friends. That would mean that for every friend that trusts your recommendations, 1,000 people would know about you, Think of the possibilities. I look forward to networking with you in the future. I hope that we can be of mutual benefit to each other in the future. Best regards Lucky lucky@condospattaya .com "

John Savage

"Hi Great to be connected, hope we can work together in the future? Best regards John"

George Joseph

"Dear Ruth, Today is a remarkable day, made possible by ecademy and YOU. YOU have helped me achieve the dream of networking with a thousand ecademicians from all over the world! Thank you for helping me along the way... While thanking you for your help, I invite you to visit our project in Palamaner. Or if you wish to know more about our work, please visit: http://www.csatrust.com. Wishing you a meaningful Lenten season and with Gods abundant blessings. George "

Ricardo Pires

"Thanks! I hope we can further strengthen this relationship and do business together."

VG SITAMRAJU

"Hi Ruth, thanks for connecting. pl stay in touch. cheers Giridhar Sitamraju"

Jennifer Bloom

"I'm pleased to count Ruth as one of my contacts here on Ecademy. Changing Lives, Jennifer "

Dominic Verbruggen

"Ruth, you are a valuable asset to any network! That's why I would like to invite you to join me on my website http://theopennetworkersforum.ning.com/ If interested in recruiting, employment and/or freelance assignments in Flanders, Brussels (capital of Belgium & the EU) and surroundings, you can also join me at http://recruitmentnetwerkvlaanderen.ning.com/ "

Adelino Cesar L. Costa Silva

"I'm glad you connected, Ruth. It´s a great pleasure to have you as one of my valued contacts. I am certain we will have opportunities to network and exchange ideas on the network. Greetings from Rio de Janeiro/Brazil."

GYAN PRAKASH AGARWAL

"Hi Ruth, regards, Gyan"

Gregory Elfrink

"Ruth is an intelligent woman and with her positive outlook on life will truly not just be going to places, she will be taking people with her. Glad to have met her here on Ecademy!"

Lutti Anderholm

"Fantastic people like Ruth symbolize what ecademy´s all about!! Lutti"

Maurice Poole

"I recently had a thoroughly enjoyable and worthwhile 1-2-1 with Ruth. With her legal studies to boost her natural realism and down-to-earth view of business in general and approach to networking in particular, she will be a great addition to the BlackStar community and an asset to Wessex networks. Supporting the family property business and developing anew her own marketing and audio streaming specialisms, she will be a worthy collaborator with others in these interests. Highly recommended. "

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