Synthetic Humans
Shape products people love
User insights. Lightning fast.
Discover what people want before you ship.
Test ideas, designs and ads in minutes.
From our web app or your AI assistant.
Director, Consumer Insights & Strategy
In just a couple of months, over 170 of our colleagues have run over 500 studies.
We’re now directly integrating audiences into many of our research, product and marketing workflows.
Director, Global Product and Design UX Research
In a market flooded with AI-generated noise, this was the first platform that genuinely earned our trust.
By grounding its models in research principles, behavioural science, and real customer data, it delivers insights that feel credible, transparent, and actionable.
It changed our perspective on what’s possible with AI in customer research.
Trusted by
User research in minutes, from discovery to launch
-
Discover
Depth interviews
Understand problems, priorities and the language your audience uses.- Equivalent sample size
- 10+
- humans
-
Frame
Concept testing
Compare ideas and identify the strongest direction for your audience.- Equivalent sample size
- 30+
- humans
-
Shape
UX testing
Find confusing steps and usability problems before release.- Equivalent sample size
- 20+
- humans
-
Launch
Ad testing
Compare messages and creative before spending on a campaign.- Equivalent sample size
- 20+
- humans
Foundations
Built on strong data
- 1M+
- Profiles
- 34M+
- Attributes
- 57M+
- Data points
Supported by
Used by
- Insights managers
- Researchers
- Product Managers
- Designers
- Copywriters
- Marketers