Corporate videos are one of the most effective marketing strategies. This explains why more companies invest in the videos. However, they have to create a good video if they want to draw attention and to increase their conversion rates.
Corporate videos are an excellent way of reaching to your audience and to gain entry into various markets. Unfortunately, when creating a corporate video, there are traps that can hinder the success of your video. In the eyes of your audience, the video represents your brand. It is therefore very sad for any business to invest money, time and effort in such a video which gives the wrong brand image. Watch out for the following mistakes as they can damage your brand identity.
Every industry has technical language which audiences do not understand. Since you are communicating to your audience and not your competitors, avoid using technical jargon. Communication takes place only when the person communicating and the one listening (your audience) speak an understandable language. If you use difficult language, your audience will not understand and none will share your video. In the end, it will be an unsuccessful video.
Bad Sound Quality
Poor quality of sound can put off a viewer from watching a corporate video. Noises from the environment can also distract the listener. Such noises include passing vehicles, noise from air conditioner, ringing telephone, conversations from people around, and television or radios noises amongst others. Before shooting a video, most corporate video production companies visit the venue of the shoot just to have a feel of its ambiance. A microphone is also a distraction and can also affect the quality of sound produced. It is always advisable to hide the microphone under the subject’s clothes. As you position the mic, make sure it can capture the subject’s voice.
The first thing that you should consider when creating a corporate video is the target audience. Are they teens or elderly people? Which is the best language to use? After you understand your audience, then craft the video to meet the needs of the audience.
Did you know that there are more than 100 hours of video uploaded on YouTube every minute? With such fierce competition, you must create a video that your target audience will enjoy. The video should be inspirational, moving and entertaining. It should provide value to the audience as a way of paying them back for the time spent watching the video. The message in your video should be so good that your audiences will not help but share it on various social media platforms.
Lighting can help you to give your subject a flattering and warm look. People have different facial features and complexion so you should balance the light to bring out the best side of the subjects. Using too much or too little light can create shadow lines. They make the video to look blurred and uninteresting to watch. A good video production company knows how to balance various aspects of video production to create a crisp, clean and professional corporate video.
Lacks striking content
The subject is the center of the video. They have the power to grab attention or to put off the audience. Some companies fail to address the subject well or to coach them on how to answer the question or speak during the shoot.