[Ecademy interviews] Branding intertwined and interrelated. Meet Mark Wing.
Brand is not just about logos. But what is it exactly? Branding expert Mark Wing was kind enough to share his thoughts on the matter as part of a series of interviews I did with Ecademy Blackstars recently.In today's show, Mark talks about branding, in particular the kind of things business can do to improve their brand - and be assured he's talking about doing a lot more than changing the logo.This interview is one of 16 I conducted late last year with fellow Ecademists. Please take a moment to look at more of them - you'll find the full list here.