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How could the UK BIS department use Social Media more effectively?

Some of you may have noticed that the Business, Innovation and Skills Department are Blogging more, using YouTube and sharing on Twitter.I am interested in your thoughts on how you feel the BIS Department could use Social Media more effectively in their research, engagement and policy makingThis is their Twitter Account @bisgovukThis is their YouTube Account http://www.youtube.com/bisgovukCurrently it is used for Sharing their thoughts and Policies.Have you ever tried engaging with them via these channels?Would you?What could they do to encourage more SME's to listen and Engage with them?Are any of you interested in shaping the policies and being heard?I am spending some time with a few people at BIS next week and I would love to represent your thoughts, I shall be sharing this Blog with them, they don't bite and they are really determined to engage and adapt to this world.Thank you for your thoughts.warm regardsPenny PowerFounder of Ecademy and Digital Youth AcademyHelping you build social capital in your business and lifeFollow @pennypowerI support:Digital Business Britain Manifesto;&nbsp