HUG Your Customer: This is why Richard Branson is so successful
in Moscow. Richard Branson is speaking before me. He asks me if I ever
fly Virgin; I admit that I never have. He asks me to try it. I say to
him: "If Richard Branson asks me, I guess I have to." He then gets on
his knees and starts polishing my shoes with his jacket in order to
convince me. Can it get any better than this?