The best thing since sliced bread

I have just read this article in Promotions Buyer, September 2005, p5:"If you want to sell your message in a novel way, why not brand your logo onto a piece of toast? Sales promotions company Non-Stop Promotions is selling toasters that can be customised so that your logo appears on every slice of bread."I think this sounds a brilliant idea! :)Cheers,Zsuzsi