The rise of Social Business on Linkedin

According to Linkedin, where the term Social Business is used as a skill definition, they report a 59% increase in its use making it the 24th fastest growing skillHere's the Linkedin definition: "A social business is a non-loss, non-dividend company designed to address a social objective. The profits are used to expand the company's reach and improve the product/service. Social businesses can be defined as follows: Social business is a cause-driven business. In a social business, the investors/owners can gradually recoup the money invested, but cannot take any dividend beyond that point "This news comes at the same time as a lively discussion on the Guardian about the use of the term social enterprise by predatory business.Now the point is that there are several Social Business groups on Linkedin. I started Social Business and For Benefit Corporations in 2008 to embrace social business and other self sustaining variants of social enterprise, such as the CIC, L3C and B Corporation. Below the Linked definition one may find a list of networkers using social business as a skill and groups focussed on social business. As far as I can discern, none of these people or groups have any connection with social business as Linkedin defines it.For those engaging in social business as Linkedin defines it, clearly this isn't helping the cause, but what does it say about using Linkedin and social networking profiles in general? .