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Who Cares Wins by @davidjoneshavas - a brilliant read

I am attending the launch of a book by a very great man called David Jones on the 1st December, in my exciement for this book I was able to get hold of an early copy thanks to Nick Giles at Seven Hills PR http://www.wearesevenhills.com/. I am really enjoying the read as David talks very passionately about the types of companies that will survive and thrive in the new economy of engagement and really caring. Today, businesses are under the spotlight more than ever before by all thier stakeholders. David Jones argues that business leaders must re-evaluate their role in society or face unprecedented criticism.In Who Cares Wins: Why good business is better business, Jones writes that only the businesses that behave responsibly will survive the 'Age of Damage' and cites social media as the driver for the biggest transformation to business in a generation.As a strong advocate for social media, I am in total agreement with David Jones on this. Never before have consumers had such power to create change. David Jones argues that it is no longer a question of whether or not a company buys into the idea of doing good to do well. The digital revolution has ensured that businesses can't opt out because those that fall foul of their customers will suffer swift punishment.The timing of his book could not be more appropriate, as the world hovers on the brink of another recession, the Eurozone sits in crisis and the level of youth unemployment is rising at an alarming rate, companies have to start thinking differently, as Thomas Power says, we have to be Network Thinkers, not Institutional Thinkers.It's nice to see a global business leader talking sense and David really is a Global leader with a lot of influence. You can read more about him HEREThis is one of those books that makes you think and provides tangible advice to ensure companies are not caught out in this era of 'radical transparency'.If you want to read this book. Amazon will be shipping this week I believe - would be good to get your thoughtswarm regardsPenny PowerFounder of Ecademy and Digital Youth AcademyHelping you build social capital in your business and lifeFollow @pennypowerI support:Digital Business Britain Manifesto;&nbsp