My name is Walker, Barry Walker. Licenced to Spin!
I am the founder and Senior Partner of BlackChilli Media, previously NakedPR, untill a Trade Mark dispuit forced us to change the name of the company on 1st January 2005. BlackChilli will continue to uphold the values of NakedPR as being a public relations and marketing firm, which is 'off the wall' and thinks 'out of the box'.
I am a serial networker and business generator, who, according to my peers, 'would turn up to the opening of an envelope'!!! People have also called me a Networking Slut, whatever that is.
Always take a present to a party
Before you read my profile, this is my present to you.
Â· Do you want to know how to manipulate the media?
Â· Do you want a higher profile for your business?
Â· Are you currently a best kept secret?
Â· Do your competitors get more exposure than you?
Call me for a chat and I will give you masses of FREE advice on how to get your business where you want it to be.
So, what can I do for you today?
Call me - Barry Walker - 0870 850 6158
About BlackChilli Media
When we were NakedPR we described our ethos as follows?
Unclothed. Undressed. Unconcealed. Stripped bare. Having no covering: exposed.
With no concealment: the naked facts.
In its purest form.
The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. The act of influencing those that can influence and change the way your business operates and prospers.
Naked PR (the act)
Public Relations stripped down to its barest and purest components, devoid of mystery, unnecessary charges and made affordable for the
small to medium sized business.
Stripped bare PR!
Now with BlackChilli, I will have to be more creative in encapsulating our ethos into the new trading style.
Barry Walker is the founder and Senior Partner of BlackChilli Media, a Public Relations firm that proactively markets the skills and products of their clients rather than merely representing them, using 'no-nonsense' and 'out of the box' lateral thinking to achieve optimum market penetration and increased awareness.
BlackChilli also has an in-house graphic design capability, publishing a number of regular magazine titles and newsletters for its clients. The benefit being, from one point, design and creative copy can come together to create the finished product.
BlackChilli works with businesses of all sizes, from SMEs to PLCs, offering a unique 'stripped bare' offering that is unlike any other PR product, designed to get results quickly, efficiently and cost effectively.
We don't do lunch. We don't do kissy kissy meetings. We dont flap and cluck like demented hens. We dont travel first class and bill the client. What do we do? We get the job done on tiome and on budget, with no extras.
Key words to describe BlackChilli
PRoactive, PRovocative, PRofessional, PRestigious, PRagmatic, PRaiseworthy, PRedatory, PRevailing, PRodigious, PRominent, PRonounced, PRomising, PRovident, PRactical, PRecise.
Barry is a Member of The Institute of Public Relations.
Telephone 01420 526 007
Black Chilli has represented the following Ecademy members and their businesses.
The Mattress Doctor - Bruce King
Broaden - Paul Sherman
Ecademy Marketplace - Paul Sherman
Derian Keyms Consulting - Derian Keyms
Choices - Karen Williams
Bookers & Bolton - Gideon Cristofoli
DCSL - Andrew Millington
Blue Ant - Anita Whitehead
ORIS - Andrew Wood
The 25th Hour - Sibohan Barron
Charwell House - Cathy Hogg
Humanagement - Antonio Falco
JustContentManagement.com - Curtis Nash
Exor Management Services - Marc Wood
OBC.com - Dee Dunkley
Gresham Computing - Angus Clacher
Solutions4Training - Graham Yemm
Ecademy - Thomas Power
These make me smile. I hope they make you smile too
Quote of the week - W/C 16th June
"Part of the $10 million I spent on gambling, part on booze and part on women. The rest I spent foolishly"
Quote of the week - W/C 23rd June
Often we change our jobs, friends, and spouses, instead of ourselves.
Akbarali H Jetha
Quote of the week - W/C 7th July
Change starts when someone sees the next step.
Quote of the week - W/C 14th July
You're not drunk if you can lie on the floor without holding on.
Joe E Lewis
Quote of the week - W/C 21st July
In Hollywood, if you don't have happiness, you send out for it!
Quote of the week - W/C 28th July
Money is something you have to make if you dont die
Quote of the week - W/C 11th August
Rules are made for people who aren't willing to make their own.
Quote of the week - W/C 18th August
Its not that I'm afraid to die, I just dont want to be there when it happens.
Quote of the week - W/C 1st Sepember
The secret of success is sincerity. Once you can fake that you've got it made.
Quote of the week - W/C 22nd September
His Mother should have thrown him away and kept the stork!
Quote of the week - W/C 22nd December
Nothing focuses the mind better than the constant sight of a competitor who wants to wipe you off the map.
Quote of the week - 26th February 2004
I cannot be bought, but I can be rented!
A recently published article by Barry Walker
I recently wrote the following article for the publication Sales & Marketing Proffesional.
You may like to read it. If you have no budget to market your business, the following tips may help.
Ten 'off the wall' tips to marketing your business on a shoestring
Historically all traders in the UK only had to market to a small local area. In the next village there was normally a similar business to yours that offered exactly what you did. Those businesses that did strive to develop wider markets or client bases, usually succeeded in doing so by opening other branches of the same business.
But lets assume your company has no effective marketing budget and you still want to grow your business. What can be done to ensure your business develops, with your client base growing and the turnover increasing on a month-by-month basis?
People do business with people they either like, trust or have a loyal relationship with. It also costs far more to get a new client than it does to keep an existing one. Hence keeping clients by using a proactive Customer Relationship Management tool is crucially important. Building relationships comes from face to face contact, although there are acceptations to the rule, where one will buy over the telephone or on World Wide Web, but that relationship is normally judged on price, with quality and delivery being important secondary considerations.
Your business has no dedicated marketing budget, so what should you do to promote your business that can be effective, fun and fruitful. The following ten tips may just make the difference you are seeking.
1. Know where to sell.
Define your market. It's no use trying to appeal to a market sector that doesn't want to buy from you. What is a typical client and what service does he want. Get the demographic right. This may also effect the location of your business
2. Know what to sell.
Refine your product. Are you sure the products you are offering is the product your clients want to buy? Has your product got the right price point for the market you are targeting?
3. Be different.
What is your USP, your unique selling point? The more specialised you are, the less competition you have. The more products you offer, the less easy it is for your clients to make a choice. Look for a cash cow. This is the product that keeps your lights on, where there is a lot of stability, but perhaps little chance of development. Avoid cash dogs. These are products or projects that have little future, are a cash drain and can be ego driven. Do what you do best at all times
4. Fail to plan or plan to fail.
Write a simple marketing strategy. This may even be a 'back of a postcard' scribble that says "make 10 new cold calls each week". Once you have done this, stick to it and keep sticking to it. Write down all the things you can do to market your business and form a monthly strategy. Look at the strategy each month and if you can improve on it do so, especially as increased sales will give you a marketing budget.
5. Every one is a salesman.
If your budget is tight, set incentives for your clients and staff, rewarding them if they look for business for you. Every one knows somebody who may want to do business with you. If you have a delivery driver, when he delivers to a customer, ask him to go into the two businesses either side of the customer. He can then introduce your company and leave some promotional literature explaining what it is you do. Get him to ask for a business card and put that info on a database. This can be used at a later date. Ask clients to recommend and reward them with a discount off the next purchase. Now you have a large sales force working for you.
6. Stay in touch.
Build a database from your current client base. Add to it from the contacts your delivery guys bring back each day, as well as the name your current customers recommend to you for their incentive. Now you have got a growing prospect and client list communicate each month by either: telephone (hi how are you), e-mail (latest sales promotion), quarterly newsletter (what's happening in the company), direct mail (new products) or by sending a Christmas or Easter card (yo, ho, ho, I'm the Easter bunny).
Join a business-networking organisation, to build a network of business referrers that can recommend you and potentially bring business to your business. There are many such organisations around such as: Ecademy, BNI, BRE, Chamber of Commerce, Federation of Small Businesses, the Institute of Directors, Business Link and so on. Such business networks are relatively cheap to join and can quickly return high levels of good quality work.
If you want to know more about any of these organisations, e-mail me at barry@NakedPR.com
8. The '80-20 rule' rules
80% of your business will come from 20% of your clients. True. Don't be afraid to either loose or ditch a bad client that doesn't pay well or wont deliver good clean business. It means you now have room to bring on board new and more profitable business to take the place of the culled clients. You may also increase your orice point at this stage. Remember, you can work too hard for too little return.
9. Don't be too English.
If you meet an American, he will inevitably introduce himself by saying, "Hi, my name is Bob, from Orlando, and I work in print consumables". In the UK we will probably say "Hi, I'm Bob". You don't have to turn into a Yank, but be prepared to talk about your business and exactly what it is you do. Try to always think about your business and be prepared to give your ten second 'elevator speech' where ever possible. The elevator speech is when you get in the lift with some one and they ask you what you do for a living. By the time you hit the basement they should know exactly what it is you do and be holding your business card.
10. Don't leave home with out them.
Always, always, always carry your business cards with you. Be prepared to give them out, even at social functions (but do tread the fine line between being a business bore and an innovative networker). Those cards that you are given, write on the back where you met the giver, and a memorable thing about them. Put them onto a database package on your PC and ensure you ring the individual within a couple of days. Arrange to meet up for a drink, or meet at one or the others office. Ask how 'we' can do businesses together. You will be surprised how quickly the recommendations come flooding in, but ensure the flow of business is not just one-sided.
These ten quick tips will help you to market your business more effectively, especially if you have no marketing budget worth talking of.
Use these tips and you get new business. If you are determined to succeed and prepared to put in the effort then these simple tips will prove more than effective. If, on the other hand, you feel that there are simply not enough
hours in the day and you need a helping hand, call in a marketing professional. The ROI it will more than pay for itself.
One of my best jokes
A shepherd was herding his flock in a remote pasture when suddenly a brand-new BMW advanced out of a dust cloud towards him. The driver, a young man in a Nicole Farhi suit, Gucci shoes, Ray Ban sunglasses and D+G tie,
leans out the window and asks the shepherd, "If I tell you exactly how many sheep you have in your flock, will you give me one?"
The shepherd looks at the man, obviously a yuppie, then looks at his peacefully grazing flock and calmly answers, "Sure. Why not?"
The yuppie parks his car, whips out his Dell notebook computer, connects it to his AT&T cell phone, surfs to a NASA page on the internet, where he calls up a GPS satellite navigation system to get an exact fix on his
location which he then feeds to another NASA satellite that scans the area in an ultra-high-resolution photo. They young man then opens the digital photo in Adobe Photoshop and exports it to an image processing facility
in Hamburg, Germany. Within seconds, he receives an email on his Palm Pilot that the image has been processed and the data stored. He then accesses a MS-SQL database through an ODBC connected Excel spreadsheet with hundreds of complex formulas. He uploads all of this data via an email on his Blackberry and, after a few minutes, receives a response.
Finally, he prints out a full-colour, 150-page report on his hi-tech, miniaturized HP LaserJet printer and finally turns to the shepherd and says, "You have exactly 1586 sheep."
"That's right. Well, I guess you can take one of my sheep." says the shepherd.
He watches the young man select one of the animals and looks on amused as the young man stuffs it into the trunk of his car.
Then the shepherd says to the young man, "Hey, if I can tell you exactly what your business is, will you give me back my animal?"
The young man thinks about it for a second and then says, "Okay, why not?"
"You're a consultant." says the shepherd.
"Wow! That's correct," says the yuppie, "but how did you guess that?"
"No guessing required." answered the shepherd. "You showed up here even though nobody called you; you want to get paid for an answer I already knew, to a question I never asked; and you know jack sh*t about my business... "
" ... Now give me back my dog"