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Colin Newlyn

Colin

Newlyn

Summary

I successfully develop and launch products for dynamic growth businesses that radically enhance profitability and customer satisfaction. In almost all businesses new product development success rates are pitiful. One in ten is a generally acceptable success rate, although some businesses even fail to achieve this. Failure to connect with the customer, dogmatic adherence to pet assumptions and inappropriate processes are frequently the causes of this poor performance. This represents a staggering waste of resources and the passion and creativity of huge numbers of people. For a company, whether established or a start-up, this failure is disastrous and probably fatal. This wasted effort is simply unacceptable, unnecessary and unsustainable. I mentor business owners and senior executives specifically to create an environment in which successful web application, apps and cloud based service product developments will happen. My approach is founded on strategic clarity and rigorous challenge that makes sure projects are based in reality. An unwavering focus on the customer and a just-in-time approach to process ensure that projects deliver a sustainable business model that generates revenue from day one. Speed of implementation and agility of reaction maximise the chances of success. I am an experienced Product Creation and Marketing leader for companies like BT where I've been part of many ground breaking developments, for example, the world's first managed ship-to-shore satellite messaging service I'm known for asking hard questions, bringing different perspectives and a relentless insistence on clarity. I love it when there are lots of questions and few answers, no map or instruction book, just our wits, imagination and effort. NRG Networking I also help to run NRG Networking events in London. We run 2 breakfasts and 2 lunches every month, where you can learn how to be effective in Word of Mouth Marketing, build your networks of advocates and stay abreast of the latest knowledge. See www.nrg-networks.com for more details. I am also belong to the London NRG Boardroom, where I work with my peers to develop our businesses. Personal bit I live in Loughton, Essex with my wonderful wife Gill, and our two sons and cats. No, we don't think our sons are cats, we have two of each. Jonathan has graduated in Maths and Ski Instruction and is trying to figure out how to use both at the same time, and Dominic is at Leeds Uni reading Politics. The cats are Pimms and Kir, following a family tradition of naming pets after alcoholic drinks. Gill, who's a primary school teacher, and I have been married for over 25 years and we still don't know what we are going to do when we grow up. I often wander around in the open air looking for golf balls, and occasionally manage to hit one into a hole with my sticks. I also love to slide down mountains on skis, especially the bumpy bits and the fast bits. When I am having too much fun I remind myself I am a West Ham fan and normality reasserts itself rapidly (apart from occasional high-spots like the Play-Off Final :) )

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