The first step in developing your marketing strategy is to get your story right.
People are motivated if they see that what you have to offer fits their needs.
So you have to be clear who your customer is - and how they think, If you were selling organic vegetables for instance, you would take different approaches on the farmer's market, to a wholefood co-operative or to Tesco.
Different people see the world differently and you have to interest them on their own terms if you want to convince them to buy from you.
That's why in our Punch above Your Weight workshop we spend a good chunk of time looking at customer psychology with the aid of the BrainMapÂ® If you understand how you think and feel about things - and you recognise that other people don't see it the same way then you will build a better narrative to connect you to them.
Punch Above Your Weight Workshop
helps you be systematic about building your reputation online and in person. - if you have a good offer and you deliver then the business will come to you.
You will learn how to use the internet to make yourself look bigger than you really are - essential if you want to build a national or international business. You'll get a good grounding in how it all hangs together and go away with an effective online marketing plan.
Punch above your weight is based on input from over 1000 small companies and the materials have been used by over 10,000 small companies over the last 5-6 years.
The foundation workshop focuses on
* the psychology of selling
* a basic overview of online marketing
* whether you should go online at all
It costs Â£77 including all materials and you can Book the foundation workshop here. The next one is at the Arora Hotel, Gatwick on 7th May - 3 focused hours from 9.30-12.30
The full Punch Above Your Weight Workshop looks in detail at how you go about building an effective online footprint . Techniques covered include Google ad-words and analytics, blogs, social media like Ecademy, Linked-in and Facebook and of course twitter and you-tube. We will also tell you a little about how other tools like email management and online market research can be a useful part of your marketing mix. The course is based on our own online businesses plus input from other early adopters.
This full day course costs Â£135 and includes some guided hands on exploration and practice for the afternoon session to explore Adwords, Blogging or Social media in more detail. Book the Punch above your weight workshop here
All workshops come with an 80 page workbook, a complementary copy of our 21 business stories e-book. And are illustrated with examples from our current project, The Intelligent Garden