Craig Elias



Chief Catalyst at Trigger Event Selling


I am the Creator of Trigger Event Selling™ and the Chief Catalyst of Shift Selling, Inc.

My knowledge of 'Trigger Events' has resulted in:

  • Coverage on NBC news, in The New York Times, Business 2.0, Sales & Marketing Management magazine, and The Wall Street Journal
  • Being a top sales performer at EVERY company that has hired me - including WorldCom where I was named the #1 salesperson within six months of joining the company.

Every day buyers in a target market experience 'Trigger Events' that turn them into highly motivated buyers. I learned to TURN PROSPECTS INTO CUSTOMERS by harnessing these 'Trigger Events' to repeatedly get in front of highly motivated buyers before my competition.

I created Trigger Event Selling™ so others can:

  • Identify the 'Trigger Events' for their product/service
  • Find out when these 'Trigger Events' happen
  • Close more sales when 'Trigger Events' do happen

Trigger Event Selling is focused on the ONE THING that is GUARANTEED to have the biggest impact on your sales: TIMING - Getting in front of highly motivated decision makers at EXACTLY the right time.

Stay informed of the latest ideas, resources, and success stories about harnessing the 'Trigger Events' that turn prospects into customers by joining the SHiFT group on LinkedIn.

If you are not a LinkedIn user you can stay informed of ideas, resources, and success stories on how to leverage 'Trigger Events' to outsell your competition by using this link -

Contact me - - when you want a free introduction to Trigger Event Selling™.

MY PASSION is helping entrepreneurs and start-ups compete against larger more established players.

MY PHILOSOPHY is "Integrity Above ALL Else"

My MOTTO is "No Regrets"

Since its' inception - I am user number 3,956 of over 250,000,000 LinkedIn users - I have used LinkedIn to keep up with my personal and professional contacts, so we can be of assistance to each other.

I invite you to send me a connection request and join my LinkedIn network of 16,000+ people.

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