Mike 'Smiling f@cebook' Farrow

Mike 'smiling

F@cebook' farrow


Let me help you develop your message and the technology to promote yourself by 'word of mouth' on facebook, Ecademy, other social networks and the Web. Facebook is an ideal compliment to Ecademy and is being described as 'the social operating system', good networkers can really take advantage of the opportunities that present themselves on facebook's new platform. Viral Web Technology creates such a compelling experience that your site visitors can't help but talk about it. It is an adaptive process based on careful testing. Adaptive means that the method changes over time based on your visitors response. Ann Moore Ecademy profile pictureCurrently my biggest project is developing Womav (Word of mouth and viral marketing technology) with Ann Moore, it provides the technology and expertise for people to leverage their networking contacts to profit from the Web. It is hard to measure the quality of a person's skills in this field but with Ann it is easy, you only have to talk to anybody who has met her. The impression she creates in people is one of awe, her attention to detail is flawless she is an expert in communications and understands relationships intuitively. If you only take one piece of good advice from my profile, take the trouble to connect with Ann, you will certainly thank me for the advice. I met Ann and many other talented, inspirational people through Ecademy and BlackStar, an experience that has radically changed my life for the better.

Good Causes

Be one in a million
Recently I had the good fortune to meet Getrude Matshe who's good cause will literally change the world. Her goal is to help the AIDS orphans of Africa through education. It is not a 'pie in the sky' idea dreamed up by government and corporates, rather it involves African expats like Getrude extending a helping hand to those orphans they are personally connected to. The project is about breaking the begging bowl mentality of African culture and instead giving young disadvantaged children the means to shape their own destiny. If you would like to help Getrude in her mission to bring about change, the simplest and best ways to start are to connect with her and ask her how you can help. Also visit her site Born on the Continent - Ubuntu! and buy her book. It is a fascinating story which I read virtually at one sitting.
Please also have a look at Kevin "Banana Man" Allen's profile and buy his book, he is another truly inspiring person who's story even makes my colourful and adventurous life pale by comparison. He watched a documentary on AIDS orphans, got on a plane travelled for two days to get to Africa and tracked down a child who had been left parent less, he went back and sold his house to help the appalling situation in Zululand, South Africa but let him tell you and see what you can do to help.


I joined ecademy because life is short and I want to meet people who share my passion for living life to the full. My biggest thrill is to surf because it is one of the most intense ways to experience life that I know. There is no undo button, it requires extreme fitness and dedication and when it goes right I hear myself laughing out loud. When it goes wrong, you learn quick, it hurts. I am currently working on a project with Elisabeth Winkler to try and improve the environment, especially through our choice of food. She is the editor of the Soil Association's magazine, Living Earth, passionate about good food, social injustice and the use of the English language. I like to play music because it requires absolute concentration and at the same time you have to let yourself go and relax, I find it difficult to say the least. I enjoy percussion, especially djembe but also play whistle and saxophone. When I am not flying across the faces of waves and making too much noise, I also enjoy solitude and walking in beautiful places and I am fortunate enough to live in one of the most scenic areas of the UK, in North Devon. I have a beautiful adult daughter who taught me everything important I know and made me realise that however bad life gets, it is all worthwhile.

How can I help you?

I help people promote themselves or their business so they can earn money on the Web. I do this by advising them how to plan, build and maintain transaction systems that support word of mouth or viral marketing. If you have a project that involves making money on the Web, please do not hesitate to contact me. The best example of a word of mouth transaction system is Amazon's book reviews, closely followed by it's people who bought this also bought this. Amazon use customer supplied information to enhance their product line and to enhance their customers reputation. A classic win-win scenario that has put Amazon at the top of the e-commerce world. Web transaction systems underpin all social and business networking, they can be used to trade, communicate or manage content on the Web. They can enable you to process credit card transactions or capture information on your profile page or Web site with forms. Penny, Thomas and myself at the Lifeboat headquarters in Poole for a BlackStar meeting, beautiful day


I have worked exclusively on the Web for 12 years, I am a competent software engineer but I see my real skill as developing people, giving them the knowledge, confidence, tools and skills to use the Web to its full potential. A lot of people feel that having a good graphic design for their website is enough. It is important but it's not enough, you need to think about word of mouth, viral marketing, findability, usability, accessibility, functionality, standards and open source. To make a comparison with a shop, first of all people need to find your shop(findability) if it does not look good from the front, people will just walk by but:-
  • If they can not work the door handle - they won't come in (usability)
  • If there is a large step and they are in a wheelchair or old - no deal (accessibility)
  • If there is no till - nice ego trip, nil profit (functionality)
  • If your light fittings and bulbs are all custom made - expensive repairs (standards)
  • If the one person who fixes your till lives in Seattle - lets hope it does not fail (open source)
Ideally you want people to come back to buy more and even better, tell their friends about it (word of mouth and viral marketing).


My initial training was in electrical engineering where I honed my skills in designing and managing complex systems. My first commercial experience was in bookkeeping and accounting where I gained a good understanding of how business works. I spent my early computer career in the database sector where I applied my engineering skills to solving business problems. My twelve years in the Web sector has enabled me to move computers out of the back room and use them to help businesses, organisations and individuals promote themselves and move into new markets. I believe the real power of computing is as a communications tool rather than a bean counter (although it is good for that too). Over the last twelve years my company has developed a framework and toolset for creating dynamic Web sites (Web databases, Web forms) without using programming code. It has been used to create application such as patient record systems, on-line shops and link managers.
Meg the greyhound just about to soak my camera

Favourite Quotes

"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It is not just in some of us; it is in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others." Marianne Williamson (not the great Nelson Mandela) . Thought becomes words, words become action Action develops into habit, habit hardens into character. So watch the thought and its ways with care, And let it spring from love born out of concern for all beings. (The Buddha)
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