Proprietor/Director at New Edge Executive & Business Communications
Do your brand marketing and communications express the uniqueness of your brand?
Do clients & staff fully engage with the brand.... and are they totally 'on-board' with your organisation's aims, ethos, and values?
Now, more than ever before, customers are buying from you because of who you are and what you stand for as well as what you do. Large corporations look for partners with matching ethos and values.
Does your branding and marketing explain the 'who' and the 'why' as well as the 'what'? These qualities are what will differentiate you and make you stand out from the competition. I believe that every brand has an essence that leaders and business owners should discover and incorporate into their marketing messages.
Using our unique inside-out discovery process we will help you to identify the key attributes that define the essence of your brand. From this we can then help you to articulate the uniqueness of your brand to employees, customers and stakeholders.
When everyone is approaching the business from the same standpoint you will experience improved loyalty from both employees and customers which will lead to longevity for the company and of course, improved profits.
For more on our insightful approach to leadership pleased visit http://www.new-edge.uk
At Midlands based New Edge Business Video Productions we help you to bring the real story of your brand to life. With a client list that includes the Electrolux/, AEG, Unilever, East Midlands NHS, Vision Express, the Department of Health, IRWIN Tools, and the National College, you can be confident that you will get the right message for your organisation produced in a style that people will want to watch..
For examples of business video and executive communications by New Edge as well as testimonials, and more information visit http://www.new-edge.tv
"Fantastic job! This is high quality, good pace, clear story line and well delivered"
Fernando Hernandez. Unilever
Please see the New Edge YouTube channel to see client testimonials and examples or our video work
I've learned a great deal about myself over the last few years - and most of my learning has come through networking; particularly through Black Star community who started on Ecademy and now have a home here on Sunzu. Although it's important for us all to promote our services, the major benefit for me from networking has been the quality of support and advice I've received, and hopefully shared. Through my network, I now know what I do best, and where I can be of the greatest value to others.
Having worked at the front end of Broadcast TV production for 18 years as an employee, I took what felt like a massive decision and set up New Edge in 2003 - and I've never looked back! Success with New Edge in the world of video communication for the public sector, business and education is a result of my passion for using video as a means of communicating messages.
It's my belief that every video communicates a message, whether that's for sales, information, promotion or education. Here's a brief video introduction to New Edge where you can hear from happy clients and see some examples:
It's all about the message
If you are commissioning a Television Advertisement do you go straight to a production company? NO - you speak to an agency first who help you to define your message and translate it into an engaging style for your intended audience. So why do most corporate organisations go directly to a video production company when they want a business video making.
A production company's expertise is in crafting a professional video that looks and sounds good. At New Edge we go one step further - my role as a communications consultant and mentor is to take time to get to know your company or organisation and the message you want to relate, then advise you on what type of communication will work best for you.
Experience in nearly 20 years of producing factual television has taught me what people want to see and hear, and how to achieve it. For me that's the easy part. The hard part is finding the right style and language that will grab the attention of your audience, and then keep it, so that they hear your call to action, and act on it.
This becomes more challenging with a business communications in a world where most people watch TV to relax - they expect to be entertained.
Work-Life balance is crucially important to me - and I'm still working on it..... so infinite love and appreciation goes to my partner, Elaine and my children Alfie and Jemima for putting up with me and supporting me in my various ventures.
When I have any time not devoted to the above I can usually be found drinking fresh coffee, eating fine food, drinking a full bodied red wine, or at the theatre or music concert.
Music and, in particular, singing have been a passion since I was a choir boy at seven years old. I went on to study music through to degree level along with drama. Singing is just a hobby now - I can still be found singing tenor solos for local choirs and choral societies in the Nottingham area. My musical ambition is to sing regularly with a big band - I'm still waiting for the invitation....
Trying to do my bit to help future generations achieve their potential through effective education, I'm a board director for the Torch Multi-Academy Trust in Nottingham that oversee & manage 5 schools including the new Nottingham Free School. The education landscape is changing rapidly and our school, having been judged Outstanding by OFSTED is proud to be leading the way in Nottinghamshire.
and finally... are you or anyone you know running an event or getting married?
My partner, Elaine's business, eb1, creates bespoke Handmade Stationery for Corporate events and Weddings
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