Leadership and executive communications mentoring
Helping corporate and public sector organisations to project their added value. ..
eb1 create beautiful bespoke stationery for business events, corporate functions..
The challenge for businesses in this very busy and noisy world is to be seen and heard . Promotional material and communications, both internal & external, have to stand out. What is the essence of your organisation that makes you special?
This 'heart' of the company should be at the centre of everything you say and do. We are here to mentor leaders and executives through a process of articulating that essence and creating communications that get you noticed for the right reasons.
I have recently realised that what I considered to be my two passions in life are in fact one!
.....so it's all about inspiring others to recognise, then take action to achieve the best that they can be.
My main reason for being on Sunzu is to network with successful, like minded people who realise that sharing and collaboration is the route to success.
You'll see from my video below that I'm passionate about helping others to use video effectively. I get totally frustrated when I see business videos that miss the mark, and could be so much better. My core expertise is understanding the needs of an organisation and putting their message first. In today's market people buy from people more than ever so its vital to represent your whole company - the reason for doing what you do as well as the products you offer - in any marketing communication.
I offer strategic guidance on video communications to companies and organisations, then make sure that the messages are delivered in the right way for their particular audience. My objective is to spread the word that video in an incredibly powerful vehicle, and help others to use video to it's full potential within a wider market as possible.
Please see the New Edge YouTube channel to see client testimonials and examples or our work
I've learned a great deal about myself over the last few years - and most of my learning has come through networking; particularly through Black Star community who started on Ecademy and now have a home here on Sunzu. Although it's important for us all to promote our services, the major benefit for me from networking has been the quality of support and advice I've received, and hopefully shared. Through my network, I now know what I do best, and where I can be of the greatest value to others.
Having worked at the front end of Broadcast TV production for 18 years as an employee, I took what felt like a massive decision and set up New Edge in 2003 - and I've never looked back! Success with New Edge in the world of video communication for the public sector, business and education is a result of my passion for using video as a means of communicating messages.
It's my belief that every video communicates a message, whether that's for sales, information, promotion or education. Here's a brief video introduction to New Edge where you can hear from happy clients and see some examples:
It's all about the message
If you are commissioning a Television Advertisement do you go straight to a production company? NO - you speak to an agency first who help you to define your message and translate it into an engaging style for your intended audience. So why do most corporate organisations go directly to a video production company when they want a business video making.
A production company's expertise is in crafting a professional video that looks and sounds good. At New Edge we go one step further - my role as a communications consultant and mentor is to take time to get to know your company or organisation and the message you want to relate, then advise you on what type of communication will work best for you.
Experience in nearly 20 years of producing factual television has taught me what people want to see and hear, and how to achieve it. For me that's the easy part. The hard part is finding the right style and language that will grab the attention of your audience, and then keep it, so that they hear your call to action, and act on it.
This becomes more challenging with a business communications in a world where most people watch TV to relax - they expect to be entertained.
Work-Life balance is crucially important to me - and I'm still working on it..... so infinite love and appreciation goes to my partner, Elaine and my children Alfie and Jemima for putting up with me and supporting me in my various ventures.
When I have any time not devoted to the above I can usually be found drinking fresh coffee, eating fine food, drinking a full bodied red wine, or at the theatre or music concert.
Music and, in particular, singing have been a passion since I was a choir boy at seven years old. I went on to study music through to degree level along with drama. Singing is just a hobby now - I can still be found singing tenor solos for local choirs and choral societies in the Nottingham area. My musical ambition is to sing regularly with a big band - I'm still waiting for the invitation....
Trying to do my bit to help future generations achieve their potential through effective education, I'm a board director for the Torch Multi-Academy Trust in Nottingham that oversee & manage 5 schools including the new Nottingham Free School. The education landscape is changing rapidly and our school, having been judged Outstanding by OFSTED is proud to be leading the way in Nottinghamshire.
and finally... are you or anyone you know running an event or getting married?
My partner, Elaine's business, eb1, creates bespoke Handmade Stationery for Corporate events and Weddings
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