Bob Barker




Expert in understanding the new world of customer engagement, digital marketing and social media, and how to apply these transformational approaches to build company brand capital (customer brand experience(shared)), customer relationship capital (its data and marketing automation infrastructure) and social capital (its people) to drive business growth & sales. My knowledge has been built though a 25 year marketing career in the technology industry working for innovative brands (e.g. Oracle, NCR, SAS, Alterian), amazing people and leaders. Recently I co-authored the Digital Business Britain Manifesto (with Penny Power, endorsed by UK Government) to help guide business to be more digital and "go social". I believe marketing is about the orchestration of the entire company to create customer engagement and preference. In particular it is about working closely with sales to focus marketing resources on the markets, customers and prospects needed to drive revenue. I am known as someone who can come up with "the big idea", create innovative/differentiating positioning, write engaging presentations/copy and publications, make the complex simple, drive and motivate marketing teams. My niche/focus/personal quest in social media is how people personally use and find the time for engaging on social media. As such a run a weekly video blog interviewing experts that I meet to help provide a resource to motivate people to more fully embrace and understand these vital skills for the future. To give back, I serve as a Trustee of Harvester Trust who host Hillsong Church London in our conference centre (The River Centre) in Kent. As such I am leading a project to build a Community/youth café for Tonbridge as an extension of these facilities.

I support:
Digital Business Britain Manifesto