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Maximise your lead opportunities with over 22k leads worth over £9m so far on SunZu

Richard White



CEO at Business Development Academy


Sales coach, speaker, and trainer specialising in selling expertise and know how. Over the last twelve years I have helped thousands of experts and trusted advisers get more of their ideal clients.

Author of three books

The Accidental Salesman Networking Survival Guide - A hands-on manual for generating more sales leads and of better quality. 

Consultative Selling for Professional Services -  A sales manual for consultants and other trusted advisers

The Sales Coach: Teach Yourself - a do-it-yourself sales coaching workbook for people experienced in sales


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