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Rod Sloane

Rod

Sloane

Chief Conversation Starter at Sales and Marketing Alignment Group

Summary

Best UK Business Speaker 2008, College of Public Speaking Awards. Recession proof, simple, usable marketing ideas. View Rod Sloane's profile on LinkedIn An active member of the Professional Speakers Association, I deliver fast-paced, high-energy keynotes that are both educational and funny!

iMA High Red

iMA High Red - What colour are you ?

Tips on how to get to know me better

  • Be practical
  • Be brief
  • Be assertive
  • Be to the point
  • Be supportive of my goals
  • Be respectful of my time
  • Show strength!

Speech Topic: > Get Real! Get Aligned! Get Going! If you run a successful business and would like to take it to the next level, give me call on 08000 832 597. I help CEOs, CMOs and CSOs win more profitable revenue and clients by getting sales and marketing teams to work together better. ****************************************************************************** Have you registered for "How to Get More Business!" on the weekend of the 19th, 20th and 21st January 2009? ******************************************************************************* I live with Mary, my wife and Kerry, our sixteen year old daughter in Ealing, West London. If you are ever passing, call me and we can go out for a coffee, beer or drop into Monty's. If you have never heard of Monty's, ask me! I work with two types of clients, small business owners who want more profitable clients and law firms who want to grow their revenue. My Marketing Story What I learned in University about systems during my Economics degree did not really help me when I started a sales career for BAT. I had to learn on-the-job from scratch. A hit-and-miss path to success. After 15 years of front line sales for large multinational software companies, at 38 I was ready to start my own business. Isn't that how you refer to redundancy, down-sizing or losing your job? Unfortunately, amazingly all the sales experience I had was of little help, because I was ignorant on the basic marketing of my business. It quickly became apparent to me that marketing sets up the opportunity to have a business conversation. But I didn't know how to generate those conversations without hours of phone cold-calling. Could there be a better way than cold-calling? After all I had only ever had average success in sales. I spent thousands of pounds with a business selling me a franchise that claimed they knew the secret of marketing. Again, though I had to find my own way to make those franchises work, more on-the-job learning. If it's your business then on-the-job learning is the most expensive learning you will ever pay for. Back at University we had studied systems and that's what I realised I needed in my business, a system to attract new clients. I had been trying what I thought might work best, closing my eyes and hoping for best. Any success I had had been accidental and worse I could not reproduce it. My marketing had been erratic, occasional and based on the latest fad. I was now ready to adopt a No-Bull approach to marketing. **************************************************************************************************** "I got more out of attending your workshop than any other training I have ever been on." --- Andrew Levison, Chief Executive, Sternberg Reed Solicitors **************************************************************************************************** My keys to success is a belief that "Persistence Pays "and to"Be different, not better!" To relax I enjoy sailing and the life time challenge of striking a golf ball straightListen!

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